Analisis Pengaruh Atmosfer Café Dan Customer Experience Terhadap Pengambilan Keputusan Customer Yaitu Mahasiswa Malang Dalam Pemilihan Tempat Coffee Shop Untuk Belajar
DOI:
https://doi.org/10.55606/cemerlang.v3i3.1332Keywords:
Purchase Decision, Café atmosphere, Customer experience, Coffee drinking culture, Coffee shopAbstract
Indonesia is one of the coffee-producing countries as well as coffee connoisseurs who get attention from local and international communities. The culture of drinking coffee is enjoyed by all people in the world, but as time has progressed, the meaning of coffee drinking culture has become its meaning. The existence of this coffee drinking culture also creates a place to enjoy coffee and lifestyle activities for consumers called coffee shops or coffee shops and makes this a research subject. Research that has been done produces several things in influencing customer decision making. This research is expected to provide an understanding of customer decision making in choosing a coffee shop location to enjoy a cup of coffee and other activities, namely the café atmosphere and customer experience.
References
M., Ariefin, M. S., ram, M., & Qomariah, N. (2021). The Role of Cafe Atmosphere and Product Quality in Building Consumers’ Trust and Loyalty. International Journal of Economics and Management Studies, 8(9), 44–47. https://doi.org/10.14445/23939125/ijems-v8i9p107
Budiman, S., & Dananjoyo, R. (2021). The Effect of Cafe Atmosphere on Purchase Decision: Empirical Evidence from Generation Z in Indonesia. Journal of Asian Finance, Economics and Business, 8(4), 483–490. https://doi.org/10.13106/jafeb.2021.vol8.no4.0483
Đạt, N. V. (n.d.). An Ideal Coffee Shop For Students’s Studying And Working Purpose. https://www.researchgate.net/publication/361391493
Dharma, C. S., & Hawignyo, H. (2022). Analisis Pengaruh Atmosfer Cafe Terhadap Keputusan Pembelian Produk Coffe pada Masyarakat Karawang. J-MAS (Jurnal Manajemen Dan Sains), 7(1), 369. https://doi.org/10.33087/jmas.v7i1.334
Ilyas Muhammad, & Sari Devilia. (n.d.). Analisis Faktor-Faktor Yang Menjadi Preferensi Konsumen Dalam Memilih Coffee Shop Di Kota Bandung Analysis Of Factors Of Consumer Preferences In Choosing Coffee Shop In Bandung. Retrieved May 5, 2023, from https://openlibrarypublications.telkomuniversity.ac.id/index.php/management/article/view/15322
Ingrid, V., Sinaga, W., & Hanifa, F. H. (n.d.). Pengaruh Customer Ecperience Terhadap Customer Satisfaction (Studi Pada Gigglebox Café & Restoran Bandung Tahun 2020) The Influence Of Customer Experience On Customer Satisfaction (Study On Gigglebox Customers Of Café And Restaurant In Bandung 2020).
Kurnain, R. N., & Marlena, N. (2021). Pengaruh Cafe Atmosphere Dan Harga Terhadap Keputusan Pembelian Pada Konsumen Fruts Cafe Surabaya. Jurnal Pendidikan Tata Niaga (Jptn, 9.
Mario. (n.d.). Perilaku Nongkrong Anak Muda Di Cafe (Studi Pada Pelanggan Coffee Shop Kedai Rakyat Di Watampone) Widiawati 1 , Idham Irwansyah Idrus. http://ojs.unsamakassar.ac.id/sjs/issue
Munwaroh, U. L., & Riptiono, S. (n.d.). Analisis Pengaruh Cafe Atsmosphere, Kualitas Pelayanan dan Customer Experience Terhadap Repurchase Intention Dengan Kepuasan Pelanggan Sebagai Variabel Mediasi (Studi pada Customer Malindo Corner). In Jurnal Ilmiah Mahasiswa Manajemen (Vol. 3, Issue 5). http://journal.stieputrabangsa.ac.id/index.php/jimmba/index
Septian, B. P., & Handaruwati, I. (n.d.). Pengaruh Customer Experience Terhadap Kepuasan Konsumen Produk Kuliner Lokal Soto Mbok Geger Pedan Klaten (Vol. 3, Issue 2). Juni-September. http://bisnisman.nusaputra.ac.id
Wono, H. Y., Kartikasari, R. A., Karsten, H. E., Purnomo, F., & Alvhirino, F. (2023). Integrated Marketing Communication Preferences Coffee Shop In Surabaya. Scriptura, 12(2), 113–122. https://doi.org/10.9744/scriptura.12.2.113-122
Yusnia, Y., & AY, B. (2020). Costumer Experience, Diferensiasi Produk, Dan Kualitas Produk Terhadap Keputusan Pembelian Terhadap Keputusan Pembelian Konsumen Di Pusat Grosir Solo. Jurnal Ilmiah Edunomika, 4(01). https://doi.org/10.29040/jie.v4i01.900
Adji.M., Meilinawati, L. (2019). Representasi Gaya Hidup dan Tradisi Minum Kopi dalam Kary Sastra, Jurnal Patanjala. 11(3):381-398.
Tamin, Z. R., Yulianto, K., & Malonga, W. A. (2022). Analisis Pemilihan Coffe Shop Menggunakan Metode Analytical Hierarchy. Jurnal Ilmu Sosial dan Pendidikan (JISIP).
Pranoto, R. G., & Subagio, H. (2015). Analisa Pengaruh Customer Experience Terhadap Customer Satisfaction Pada Konsumen di Rosetta’s Café & Resto Surabaya.
Permadi, A., & Silalahi, S. (2021). The Effect Of Customer Experience And Customer Engagement Through Customer Loyalty On Sales Revenue Achievement At Pt United Tractors.
Kurnadi. (2019). Pustakawan Peneliti : Studi Literatur. https://academicjournal.yarsi.ac.id/index.php/bibliotech/article/download/1035/1029
