CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
type: channel
description: CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis : ISSN : 2962-3596 (cetak), ISSN : 2962-4797 (Online) berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. Jurnal ini terbit 1 tahun 4 kali (Februari, Mei, Agustus dan November). Jurnal ini terakreditasi SINTA 5 (SK Direktur Jenderal Pendidikan Tinggi, Riset, dan Teknologi Nomor 156/C/C3/KPT/2026 tanggal 7 April 2026, tentang Pemberitahuan Hasil Akreditasi Jurnal Ilmiah Periode 2 Tahun 2025), dimulai dari Volume 3 Nomor 2 Tahun 2023 sampai Volume 8 Nomor 1 Tahun 2028.
publisher: Pusat Riset dan Inovasi Nasional
language: en-US
publication name: CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
issn: 2962-3596
items: Pengaruh Insentif dan Lingkungan Kerja Fisik terhadap Kinerja Pegawai yang Dimediasi Motivasi Pegawai Dinas Kebudayaan Denpasar
items: Pengaruh Pendapatan Asli Daerah, Dana Alokasi Umum, dan Dana Alokasi Khusus Terhadap Pertumbuhan Ekonomi Kabupaten/Kota di Provinsi Jambi
items: Pengaruh Motivasi Kerja terhadap Etos Kerja dengan Etika Tanggung Jawab sebagai Variabel Intervening pada Pegawai BPSDM Provinsi Jambi
items: Perbandingan Efektivitas Kompensasi Finansial dan Non-Finansial terhadap Turnover Intention Generasi Z: Studi Literatur
items: Digitalisasi sebagai Titik Balik Ekonomi Kerakyatan: Transformasi, Tantangan, dan Masa Depan UMKM Indonesia
items: Analisis Implementasi Akuntansi Keberlanjutan dan Dampaknya terhadap Sektor Perbankan
items: Dampak Kinerja Keuangan, Struktur Pendanaan, dan Tata Kelola Perusahaan yang Baik terhadap Mutu Laporan Finansial Entitas
items: Pengaruh Harga dan Lokasi terhadap Keputusan Pembelian Rumah di Kawasan Perumahan
items: Peran Kompensasi dalam Meningkatkan Kinerja Karyawan: Kajian Literatur
items: Dampak Arus Kas Operasi dan Perputaran Modal Kerja terhadap Profitabilitas
items: Pengaruh Pendidikan Kewirausahaan dan Motivasi terhadap Minat Berwirausaha
items: Pengaruh Teknologi, Pengelolaan Arsip, Sarana Prasarana, dan Pelatihan terhadap Kinerja Pegawai Badan Pengelolaan Keuangan dan Aset Daerah Kota Batam
items: https://prin.or.id/index.php/cemerlang/article/view/8939
items: Dari Kepercayaan ke Niat Beli: Menguji Perceived Ease of Use, Perceived Usefulness, dan Perceived Enjoyment pada Konsumen Lazada
items: Pengaruh Karakteristik Kepribadian dan Kemampuan Intelektual terhadap Kinerja Pegawai pada Era Digital melalui Kompetensi Pegawai sebagai Variabel Intervening di BPSDM Provinsi Jambi
items: Analisis Pemahaman Pelaku UMKM terhadap Inklusi Keuangan Syariah dalam Memperluas Akses Pembiayaan di Kelurahan Harjosari Kecamatan Medan Amplas
items: Strategi Pemasaran UMKM Berbasis Marketing Mix dan Analisis SWOT
items: Sociopreneurship sebagai Strategi Inovasi dalam Pengembangan Kuliner Tradisional Ingkung Djawa Waroeng Ndesso
items: AI Leadership: Strategi Kepemimpinan Modern dalam Menghadapi Era Artificial Intelligence di Dunia Bisnis
items: Pengaruh Work Life Balance, Burnout, dan Motivasi terhadap Kepuasan Kerja Karyawan Bagian Produksi PG Kedawoeng Kabupaten Pasuruan
items: Determination of Stock Prices by Macroeconomic Factors
items: Ketahanan UMKM dalam Pengembangan Ekonomi Lokal: Studi Ketergantungan Pasar pada Kawasan Kuliner Purwasera Purwokerto
items: Peran Ekspor Hasil Perkebunan Dalam Meningkatkan Kinerja Ekonomi Internasional Indonesia
items: Pengaruh Kemauan Membayar, Kemampuan Membayar dan Kesadaran Membayar Masyarakat terhadap Pencapain Pendapatan BLUD Pengelolaan Air Bersih Kota Batam
items: Pengaruh Kebijakan Hutang dan Transfer Pricing terhadap Tax Avoidance dengan Kualitas Audit sebagai Variabel Moderasi
items: Pengaruh Accounting Knowledge, Entrepreneurial traits, dan Subjective Norms terhadap Penggunaan Informasi Akuntansi dalam Pengambilan Keputusan Investasi UMKM di Kota Semarang
items: Analisis Pengaruh Intensitas Turnover Karyawan pada PT XYZ Brebes
items: Pengaruh Harga, Promosi, Citra Merek, dan Kualitas Produk terhadap Kepuasan Konsumen pada Klinik Kecantikan Emdee Easy di Batam
items: Pengaruh Promosi Media Sosial, Lokasi, dan Nilai Persepsian terhadap Kepuasan Konsumen pada Warteg Bunana
items: Pengaruh Efektivitas Kerja dan Pendapatan terhadap Tingkat Kesejahteraan Kelompok Wanita Tani (KWT) Kecamatan X Koto Singkarak

Pengaruh Insentif dan Lingkungan Kerja Fisik terhadap Kinerja Pegawai yang Dimediasi Motivasi Pegawai Dinas Kebudayaan Denpasar
type: item
description: This study aims to analyze the influence of incentives and physical work environment on employee performance with motivation as a mediating variable at the Denpasar City Cultural Office. This study uses a quantitative approach with a survey method. The research population was all employees of the Denpasar Cultural Office totaling 54 people, all of whom were sampled using saturated sampling techniques. Data were collected through a questionnaire with a Likert scale and analyzed using Structural Equation Modeling based on Partial Least Square (SEM-PLS). The results of the study showed that incentives had a positive and significant effect on employee performance, while the physical work environment did not have a significant effect on employee performance. In addition, motivation has a positive and significant effect on employee performance. Mediation testing showed that motivation was able to mediate the influence of incentives on employee performance, but was unable to mediate the influence of the physical work environment on employee performance. These findings indicate that improving employee performance is more effective through providing the right incentives and increasing work motivation compared to improving the physical work environment alone.
creator: I Putu Wisnu Segara
creator: Luh Putu Mahyuni
rights: Copyright (c) 2026 CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-04
publication date: 2026-05-04
volume: 6
number: 2
starting page: 01
ending page: 18
doi: 10.55606/cemerlang.v6i2.8863

Pengaruh Pendapatan Asli Daerah, Dana Alokasi Umum, dan Dana Alokasi Khusus Terhadap Pertumbuhan Ekonomi Kabupaten/Kota di Provinsi Jambi
type: item
description: This study is motivated by the importance of economic growth as a key indicator of regional development performance and public welfare improvement. Economic growth reflects the ability of local governments to manage resources and implement effective fiscal policies. This research aims to analyze the development and the influence of Local Own-Source Revenue, General Allocation Fund, and Special Allocation Fund on the economic growth of regencies/cities in Jambi Province during the period 2020–2024. The study employs a quantitative approach combined with descriptive analysis. Secondary data are obtained from official publications of relevant institutions and analyzed using panel data regression with the Common Effect Model approach. The results indicate that Local Own-Source Revenue and the General Allocation Fund have a significant effect on economic growth, showing that the increase in regional revenue and fiscal transfers contributes to economic performance. Meanwhile, the Special Allocation Fund does not have a significant effect, indicating that its allocation may not be optimally utilized in stimulating regional economic activities. These findings imply that strengthening regional fiscal capacity and improving the effectiveness of fund allocation are essential to promote sustainable economic growth. The study also highlights the need for better policy coordination and efficient financial management at the regional level to reduce disparities and enhance development outcomes.
creator: Mardini Hasugian
creator: Etik Umiyati
creator: Rosmeli Rosmeli
rights: Copyright (c) 2026 CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-04
publication date: 2026-05-04
volume: 6
number: 2
starting page: 19
ending page: 35
doi: 10.55606/cemerlang.v6i2.8865

Pengaruh Motivasi Kerja terhadap Etos Kerja dengan Etika Tanggung Jawab sebagai Variabel Intervening pada Pegawai BPSDM Provinsi Jambi
type: item
description: The purpose of this study was to determine the direct influence of work motivation on work ethic and ethical responsibility, the influence of ethical responsibility on work ethic, and the indirect influence of work motivation on work ethic through ethical responsibility as an intervening variable on employees at the Human Resources Development Agency of Jambi Province. The method used was quantitative research. The results of the study showed that work motivation towards work ethic had a significance value of 0.000 (P <0.05), work motivation towards ethical responsibility had a significance value of 0.000 (P <0.05), and ethical responsibility towards work ethic had a significance value of 0.000 (P <0.05). Furthermore, the indirect effect of work motivation on work ethic through the ethics of responsibility has a significance value of 0.000 (P <0.05), so that work motivation influences work ethic through the ethics of responsibility as an intervening variable. In conclusion, work motivation influences work ethic through the ethics of responsibility as an intervening variable for employees at the Human Resources Development Agency of Jambi Province.
creator: Sinta Helza Natali
creator: Dwi Kurniawan
creator: Fitri Widiastuti
rights: Copyright (c) 2026 CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-02
publication date: 2026-05-02
volume: 6
number: 2
starting page: 36
ending page: 49
doi: 10.55606/cemerlang.v6i2.8908

Perbandingan Efektivitas Kompensasi Finansial dan Non-Finansial terhadap Turnover Intention Generasi Z: Studi Literatur
type: item
description: This study aims to analyze the comparison of the impact of financial and non-financial compensation effectiveness on turnover intention among Generation Z employees. The high turnover rates within Generation Z, despite receiving adequate financial compensation, indicate a shift in their preferences regarding the workforce. Generation Z tends to seek more than just financial compensation, such as flexibility, a supportive work environment, and opportunities for growth. The method used in this study is a literature review, analyzing various relevant scholarly journals related to strategic compensation, Generation Z characteristics, and turnover intention. The research findings show that non-financial compensation has a more significant impact in reducing turnover intention among Generation Z compared to financial compensation. Therefore, companies need to focus on aspects such as work-life balance, career development opportunities, and an inclusive and supportive work culture. These findings provide valuable insights that companies should adopt a more holistic reward approach through the total rewards concept, which includes both financial and non-financial compensation, in order to enhance loyalty and retention of Generation Z employees in the long term.
creator: Regina Suci
creator: Agung Zulfikri
rights: Copyright (c) 2026 CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-03
publication date: 2026-05-03
volume: 6
number: 2
starting page: 50
ending page: 58
doi: 10.55606/cemerlang.v6i2.8899

Digitalisasi sebagai Titik Balik Ekonomi Kerakyatan: Transformasi, Tantangan, dan Masa Depan UMKM Indonesia
type: item
description: This paper examines the shift in the economic paradigm in Indonesia through digitalization, driven by the Fourth Industrial Revolution and the transition towards Society 5.0. The people's economy based on SMEs faces significant new challenges and opportunities in this era. Using a literature approach and case studies, this article highlights how information technology plays a role not only as a marketing tool but also as an instrument to strengthen economic sovereignty in accordance with the mandate of Article 33 of the 1945 Constitution. The findings indicate that the success of digital transformation depends on the synergy between supportive government policies, private sector innovation, and the adaptability of SME actors. In facing global challenges, the proposed strategy includes strengthening digital literacy for all levels of society and protecting the domestic market from the influx of foreign products that could threaten the sustainability of SMEs. This is crucial to ensure the future resilience of the national economy while also promoting the sustainable growth of the SME sector. Thus, digitalization is not only an efficiency solution but also a key factor in reinforcing Indonesia's people-based economy in the globalization era.
creator: Indah Damayanti
creator: Kiromim Baroroh
creator: Isroah Isroah
rights: Copyright (c) 2026 CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-03
publication date: 2026-05-03
volume: 6
number: 2
starting page: 59
ending page: 75
doi: 10.55606/cemerlang.v6i2.8871

Analisis Implementasi Akuntansi Keberlanjutan dan Dampaknya terhadap Sektor Perbankan
type: item
description: Sustainability accounting plays a very important role for companies, especially in managing the operational impacts on the environment and the surrounding community. Therefore, the implementation of sustainability accounting has a significant impact, particularly in the banking industry sector. This study aims to analyze the effects of implementing sustainability accounting in the banking sector, with Bank Mandiri as a case study. The method used in this research is a qualitative approach, focusing on the paradigm and analyzing the causes and effects of the implementation of sustainability accounting. The results show that the implementation of sustainability accounting affects the operations of Bank Mandiri, especially in efforts to reduce the negative impacts on the environment and society. One of the steps taken by Bank Mandiri is integrating sustainability principles into its operational strategy. Based on these findings, it is recommended that Bank Mandiri continue to strive to improve the company's environmental performance and expand sustainability programs that have a positive impact on society and the environment. In this way, the company can create long-term value not only for internal stakeholders but also for the broader community and the environment.
creator: Alvino Oktavierdinand Sodikin
creator: I. B. Ketut Bhayangkara
rights: Copyright (c) 2026 CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-03
publication date: 2026-05-03
volume: 6
number: 2
starting page: 76
ending page: 91
doi: 10.55606/cemerlang.v6i2.8882

Dampak Kinerja Keuangan, Struktur Pendanaan, dan Tata Kelola Perusahaan yang Baik terhadap Mutu Laporan Finansial Entitas
type: item
description: This study was conducted to evaluate the impact of financial performance, capital structure, and good corporate governance on entities. The approach used is quantitative with a causal associative method. The research observations utilize secondary data sourced from the financial statements of entities listed on the stock exchange during the 2020–2023 period. The research sample was determined using a purposive sampling technique based on predefined criteria, totaling 160 observations. The analytical method employed is multiple linear regression, preceded by classical assumption tests. The results reveal that financial performance and good corporate governance have a positive and significant effect on the quality of financial statements, while capital structure has a significant negative effect. Simultaneously, the three independent variables are proven to significantly affect the quality of financial statements, with a coefficient of determination of 68%. These findings support agency theory and signaling theory in explaining the financial reporting behavior of entities. The implications of this study indicate that improving financial performance and implementing good corporate governance can enhance the quality of financial statements. Furthermore, optimal management of capital structure is also necessary to reduce the risk of financial statement manipulation.
creator: Riswanto Riswanto
rights: Copyright (c) 2026 CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-04
publication date: 2026-05-04
volume: 6
number: 2
starting page: 92
ending page: 105
doi: 10.55606/cemerlang.v6i2.8906

Pengaruh Harga dan Lokasi terhadap Keputusan Pembelian Rumah di Kawasan Perumahan
type: item
description: The need for housing is increasingly pressing with population growth and urbanization, while affordability remains a challenge for single-income households. The purpose of this investigation is to assess the impact of price also location on home purchase decisions using a literature review. This approach involves reviewing, analyzing, and synthesizing various relevant literature sources, such as scientific journals, books, undergraduate theses, also previous investigation reports that discuss factors influencing home purchase decisions. The study concludes that price plays a positive also significant role in home purchase decisions, as consumers prefer homes with prices commensurate with their purchasing power and the quality offered. Location has also been shown to influence decisions, particularly when housing is conveniently situated at a key location and the availability of public facilities. However, certain studies indicate that price and location are not always the primary determinants of decision-making, as other variables such as promotion, brand image, product quality, and lifestyle also play a role.
creator: Didit Darmawan
creator: Suzakqi Arjun Ishari
creator: Muhammad Arya Pramudya
rights: Copyright (c) 2026 CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-04
publication date: 2026-05-04
volume: 6
number: 2
starting page: 106
ending page: 124
doi: 10.55606/cemerlang.v6i2.8905

Peran Kompensasi dalam Meningkatkan Kinerja Karyawan: Kajian Literatur
type: item
description: This study was conducted to examine the effect of compensation on employee performance through a literature review approach. The background of this research is based on the importance of compensation as a factor that contributes to improving employee work outcomes. Compensation is not only considered as remuneration for work performed, but also as an element that can encourage motivation and productivity. The study applied a descriptive method using a literature review approach. The data used were secondary data obtained from 20 national scientific journals published since 2020, discussing compensation and employee performance. Data collection was carried out through library research by selecting, classifying, and reviewing relevant literature sources. Furthermore, the data were analyzed descriptively by interpreting findings from previous studies. The results indicate that 19 out of 20 journals reported a positive and significant relationship between compensation and employee performance. Therefore, it can be concluded that compensation plays an essential role in enhancing employee performance, making an effective compensation system a crucial aspect of human resource management.
creator: Cininta Nareswari Pratiwi
creator: Agung Zulfikri
rights: Copyright (c) 2026 CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-04
publication date: 2026-05-04
volume: 6
number: 2
starting page: 125
ending page: 133
doi: 10.55606/cemerlang.v6i2.8898

Dampak Arus Kas Operasi dan Perputaran Modal Kerja terhadap Profitabilitas
type: item
description: Amid intense market competition, the profitability of manufacturing companies is not solely determined by sales volume but is highly dependent on the precision of financial management, particularly in managing the working capital cycle and operating cash flow circulation. This study aims to evaluate the relationship between Working Capital Turnover (X1) and Operating Cash Flow (X2) on Profitability (Y) in consumer goods industry companies listed on the Indonesia Stock Exchange during the 2022–2024 period. Using a quantitative approach and multiple linear regression analysis, this study processes 77 observations that have passed purposive sampling and outlier testing. The partial test results reveal contrasting findings: Working Capital Turnover (X1) does not have a significant effect on profitability, while Operating Cash Flow (X2) is proven to be a strong positive determinant. However, simultaneously, both variables have a significant influence on the financial performance of companies (Fhitung 24,008 > Ftabel 3,08), with operating cash flow acting as the dominant driving factor of profit. The implications of these findings emphasize that to maintain profit stability, management should prioritize the availability of cash generated from core operations, while investors should be more attentive to cash flow trends as an indicator of fundamental financial health before making investment decisions.
creator: Selfidiana Roza
creator: Arfimasri Arfimasri
creator: Viyata Rahmadhani
rights: Copyright (c) 2026 CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-04
publication date: 2026-05-04
volume: 6
number: 2
starting page: 134
ending page: 146
doi: 10.55606/cemerlang.v6i2.8926

Pengaruh Pendidikan Kewirausahaan dan Motivasi terhadap Minat Berwirausaha
type: item
description: This study aims to analyze the influence of entrepreneurship education and motivation on students' entrepreneurial interest. The background of this study is based on the low interest of students in entrepreneurship despite having received entrepreneurship education at university. This study uses a quantitative approach with an associative method. The study population was students of the Management Study Program, Class of 2022, STIE Bina Karya Tebing Tinggi, with a purposive sampling technique in accordance with certain criteria determined by the researcher. Data were collected through questionnaires and analyzed using multiple linear regression. The results show that motivation has a positive and significant effect on entrepreneurial interest, while entrepreneurship education has no significant effect partially. However, simultaneously, both variables have a significant effect on entrepreneurial interest. The coefficient of determination shows that the variables of entrepreneurship education and motivation can explain 54.8% of entrepreneurial interest, while the remainder is influenced by other factors outside the study. The implications of this study emphasize the importance of increasing motivation and strengthening more practical entrepreneurship learning to be able to encourage student interest in entrepreneurship.
creator: Ermayori Lumban Raja
creator: Rifka Tamara Hutabarat
creator: Rusmewahni Rusmewahni
creator: Imelda Mardayanti
rights: Copyright (c) 2026 Ermayori Lumban Raja, Rifka Tamara Hutabarat, Rusmewahni Rusmewahni, Imelda Mardayanti https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-06
publication date: 2026-05-06
volume: 6
number: 2
starting page: 147
ending page: 158
doi: 10.55606/cemerlang.v6i2.8938

Pengaruh Teknologi, Pengelolaan Arsip, Sarana Prasarana, dan Pelatihan terhadap Kinerja Pegawai Badan Pengelolaan Keuangan dan Aset Daerah Kota Batam
type: item
description: This study examines the influence of technology utilization, records management, infrastructure, and training on employee performance at the Regional Financial and Asset Management Agency (BPKAD) of Batam City. A quantitative approach with an associative design was employed to identify relationships between variables and measure their effects. The study involved 89 employees as respondents using a saturated sampling method to ensure all members of the population were included. Data were collected through structured questionnaires and analyzed using multiple linear regression along with F-test and t-test to assess both simultaneous and partial effects. The findings reveal that all independent variables simultaneously have a significant impact on employee performance, while individually technology, records management, infrastructure, and training also demonstrate significant positive effects. These results indicate that the effective use of digital systems, well-organized archival practices, adequate and supportive facilities, and continuous training programs play a crucial role in enhancing employee performance and productivity, as well as improving efficiency, accuracy, and overall organizational effectiveness. The study suggests that organizations should strengthen technological implementation, improve document management systems, provide sufficient work facilities, and conduct sustainable training programs to achieve optimal and long-term organizational outcomes.
creator: Asridianti Asridianti
creator: Dewi Permata Sari
creator: Septa Diana Nabella
rights: Copyright (c) 2026 Asridianti Asridianti, Dewi Permata Sari, Septa Diana Nabella https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-07
publication date: 2026-05-07
volume: 6
number: 2
starting page: 159
ending page: 173
doi: 10.55606/cemerlang.v6i2.8940

https://prin.or.id/index.php/cemerlang/article/view/8939
type: item
title: Pengaruh Disiplin Kerja, Motivasi Pegawai, dan Lingkungan Kerja terhadap Kinerja Pegawai di Dinas Pemberdayaan Perempuan, Perlindungan Anak, Pengendalian Penduduk dan Keluarga Berencana (DP3AP2KB) Kota Batam
description: This study examines the influence of work discipline, employee motivation, and work environment on employee performance at the Office of Women Empowerment, Child Protection, Population Control, and Family Planning (DP3AP2KB) of Batam City. The research applies a quantitative approach with an associative design to determine the relationship and influence among variables. Data were collected from all employees using a structured questionnaire that had been tested for validity and reliability to ensure the accuracy of the research instrument. The analysis technique used is multiple linear regression to evaluate both partial and simultaneous effects of the independent variables on employee performance. The findings indicate that work discipline, motivation, and work environment collectively contribute significantly to improving employee performance. Individually, each variable also shows a meaningful and positive effect, reflecting the importance of both internal and external factors in shaping employee outcomes and productivity. These results imply that strengthening discipline, enhancing employee motivation, and creating a supportive, comfortable, and conducive work environment are essential strategies for improving organizational performance and achieving institutional goals effectively. Therefore, organizations are encouraged to implement policies and programs that support employee development, maintain a positive work atmosphere, and improve overall work quality in a sustainable manner.
creator: Afridariyana Afridariyana
creator: Rini Elfina
creator: Septa Diana Nabella
rights: Copyright (c) 2026 Afridariyana Afridariyana, Rini Elfina, Septa Diana Nabella https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-07
publication date: 2026-05-07
volume: 6
number: 2
starting page: 174
ending page: 188
doi: 10.55606/cemerlang.v6i2.8939

Dari Kepercayaan ke Niat Beli: Menguji Perceived Ease of Use, Perceived Usefulness, dan Perceived Enjoyment pada Konsumen Lazada
type: item
description: The digital era has fundamentally transformed the market landscape, requiring e-commerce platforms to understand the determinants of consumer behavior. This study aims to analyze the role of E-commerce Trust as a mediating variable in the relationship between Perceived Ease of Use, Perceived Usefulness, and Perceived Enjoyment on Purchase Intention. Using a quantitative approach, data was collected from 326 active users of the Lazada platform in Central Java. Data analysis was conducted using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method. The results show that the three main factors ease, usefulness, and enjoyment have a positive and significant influence on Brand Trust and consumer Purchase Intention directly. Furthermore, it was found that E-commerce Trust acts as a crucial mediator that strengthens Purchase Intention through positive user experience. Theoretically, this study strengthens the Technology Acceptance Model (TAM) framework and the context of Cross-Border E-commerce (CBEC) in the digital retail industry. Practically, these findings emphasize the importance of optimizing platform features to enhance transaction convenience and security and build long-term loyalty. The research's implications suggest that platform managers should focus on both aesthetics and functionality to create a credible and enjoyable digital shopping ecosystem for consumers in developing regions.
creator: Alip Suryo Abdillah
creator: Dorojatun Prihandono
rights: Copyright (c) 2026 Alip Suryo Abdillah, Dorojatun Prihandono https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-11
publication date: 2026-05-11
volume: 6
number: 2
starting page: 189
ending page: 201
doi: 10.55606/cemerlang.v6i2.8911

Pengaruh Karakteristik Kepribadian dan Kemampuan Intelektual terhadap Kinerja Pegawai pada Era Digital melalui Kompetensi Pegawai sebagai Variabel Intervening di BPSDM Provinsi Jambi
type: item
description: The purpose of this study was to determine the direct effect of personality characteristics and intellectual abilities on employee performance in the digital era and competence, the effect of competence on performance, and the indirect effect of personality variables and intellectual abilities on employee performance in the digital era through competence as an intervening variable in BPSDM Jambi Province. The type of research used is quantitative research with primary and secondary data. Sampling used a simple random sampling technique so that 65 employees were selected as respondents. Data collection used a questionnaire and data analysis used Smart PLS. The results of the analysis showed that personality characteristics directly affect performance and competence with a significance value of P <0.05, intellectual abilities do not affect performance and competence with a significance value of P>0.05, and competence does not affect the performance of BPSDM Jambi Province employees in the digital era with a significance value of P>0.05. Furthermore, the direct effect shows that employee competence does not mediate the influence of personality characteristics and intellectual abilities on employee performance. This shows that personality characteristics and intellectual abilities do not affect performance through employee competence as an intervening variable.
creator: Umi Sodiyah
creator: Zulfina Adriani
creator: Dian Mala Fithriani
rights: Copyright (c) 2026 Umi Sodiyah, Zulfina Adriani, Dian Mala Fithriani https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-13
publication date: 2026-05-13
volume: 6
number: 2
starting page: 202
ending page: 215
doi: 10.55606/cemerlang.v6i2.8956

Analisis Pemahaman Pelaku UMKM terhadap Inklusi Keuangan Syariah dalam Memperluas Akses Pembiayaan di Kelurahan Harjosari Kecamatan Medan Amplas
type: item
description: This study aims to analyze the understanding of Micro, Small, and Medium Enterprises (MSMEs) in Harjosari II Village regarding Islamic financial inclusion and its contribution to expanding access to business capital financing. Although the national financial inclusion index continues to increase, the implementation of Islamic financial inclusion still faces challenges at the grassroots level. This research used a descriptive qualitative method with data collection techniques consisting of observation, documentation, and in-depth interviews with MSME owners in Harjosari II Village and staff from KSPPS & BMT Syariah Sejahtera (SS) Medan. The findings show that MSME owners’ understanding of Islamic financial inclusion is influenced by religiosity and the perception of justice through the profit-sharing system. Islamic financial inclusion is implemented through a kinship approach and simplified administrative procedures for the informal sector. However, the main obstacles to expanding financing access include limited Islamic financial literacy, restricted financing ceilings, and entrepreneurs’ lack of confidence in formal banking procedures. Islamic financing contributes to increasing production capacity and providing spiritual peace of mind by offering capital alternatives free from usury (riba). This study recommends strengthening direct technical socialization and implementing more flexible financing ceiling policies to support MSME growth in suburban areas.
creator: Asty Amanda
creator: Eli Agustami
creator: Nurhudawi Nurhudawi
rights: Copyright (c) 2026 Asty Amanda, Eli Agustami, Nurhudawi Nurhudawi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-12
publication date: 2026-05-12
volume: 6
number: 2
starting page: 216
ending page: 221
doi: 10.55606/cemerlang.v6i2.8992

Strategi Pemasaran UMKM Berbasis Marketing Mix dan Analisis SWOT
type: item
description: The results of the study show that pricing strategy contributes dominantly to increasing sales, but the lack of digital promotion causes limited market reach. Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in driving national economic development and providing employment. However, in facing an increasingly competitive market, MSMEs need to implement efficient marketing strategies to ensure sustainability and sustainable growth. This community service activity aims to provide knowledge and assistance to Indonesian Es Teh MSMEs regarding the implementation of flexible marketing strategies, both through digital and traditional channels. The activity took place at the Es Teh Kampung Solo outlet in Kramatwatu Square. The methods used included counseling, training, and assessment of marketing strategy implementation, with a primary focus on optimizing social media as an interactive and competitive digital promotional tool. The results of this activity demonstrated a significant increase in MSMEs' understanding of strategic marketing planning, promotional innovation, and the use of digital platforms to expand market reach. Thus, it is hoped that digital-based marketing strategies can strengthen the competitiveness and sustainability of MSMEs. This activity is expected to contribute to increasing the competitiveness and sales volume of the Kampung Solo Es Teh MSME in a sustainable manner through the implementation of a modern marketing approach that is responsive to technological changes.
creator: Rodifah Rodifah
creator: Abdurrahim Fadhl
creator: Firda Ulinnuha
creator: Bagus Maulana
creator: Tajudin M.M.
rights: Copyright (c) 2026 Rodifah Rodifah, Abdurrahim Fadhl, Firda Ulinnuha, Bagus Maulana, Tajudin M.M. https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-13
publication date: 2026-05-13
volume: 6
number: 2
starting page: 222
ending page: 236
doi: 10.55606/cemerlang.v6i2.8993

Sociopreneurship sebagai Strategi Inovasi dalam Pengembangan Kuliner Tradisional Ingkung Djawa Waroeng Ndesso
type: item
description: The development of Indonesia’s traditional cuisine faces significant hurdles as shifting consumer preferences increasingly favor modern food options. This trend necessitates innovative approaches to ensure local culinary heritage remains competitive. This study examines the role of sociopreneurship as an innovation strategy at Ingkung Djawa Waroeng Ndesso. Utilizing a descriptive qualitative design, the research gathered insights from the business owner and employees selected via purposive sampling. Data collection involved interviews, observations, and documentation, with validity ensured through source triangulation. The analysis followed the Miles and Huberman model, encompassing data reduction, presentation, and conclusion drawing. Findings reveal that implementing sociopreneurship effectively integrates economic and social objectives by preserving authentic recipes, empowering local communities, and generating employment. Key innovations include diversifying product offerings while maintaining authenticity and leveraging social media for strategic marketing. These results demonstrate that social entrepreneurship serves as a powerful mechanism for enhancing business competitiveness while safeguarding cultural sustainability. The study implies that traditional culinary development can be successfully managed through a sociopreneurial framework, allowing for modern innovation without compromising core cultural values. Consequently, this model offers a sustainable pathway for traditional businesses to thrive amidst the challenges of contemporary market globalization.
creator: Qoniatunnimah Qoniatunnimah
creator: Difa Rose Meilia
creator: Sawaldi Waskito Aji
creator: Anik Widiastuti
rights: Copyright (c) 2026 Qoniatunnimah Qoniatunnimah, Difa Rose Meilia, Sawaldi Waskito Aji, Anik Widiastuti https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-13
publication date: 2026-05-13
volume: 6
number: 2
starting page: 237
ending page: 252
doi: 10.55606/cemerlang.v6i2.8984

AI Leadership: Strategi Kepemimpinan Modern dalam Menghadapi Era Artificial Intelligence di Dunia Bisnis
type: item
description: The development of Artificial Intelligence (AI) has transformed how business organizations manage operations, process information, and make strategic decisions, thereby creating a need for leadership patterns that are more adaptive, visionary, and responsive to digital transformation. This study aims to explain the concept of AI Leadership in the business context, identify why modern leadership must adapt to the advancement of AI, and analyze the leadership strategies that are relevant for navigating the era of AI-driven business. The study employs a Systematic Literature Review (SLR) approach with a narrative-thematic synthesis of relevant open-access scholarly literature on AI Leadership, digital leadership, human–AI collaboration, business transformation, and AI ethics. The findings show that AI Leadership represents a modern form of leadership that emphasizes not only technological understanding but also the ability of leaders to direct organizational change, foster data-driven decision making, manage collaboration between humans and technology, and implement responsible AI governance. The study also finds that the main strategies required by leaders in the AI era include strengthening digital literacy, developing adaptive managerial capabilities, enhancing human–AI collaboration, and integrating ethical principles into technology implementation. This article contributes conceptually by reinforcing AI Leadership as a leadership framework that is highly relevant to modern organizations and offers practical implications for the development of business leadership in the era of digital transformation.
creator: Erinba Setya Azara
creator: Brilliant Jagad Satrio
creator: Angga Arief Sirajuddin
creator: Mochammad Isa Anshori
rights: Copyright (c) 2026 Erinba Setya Azara, Brilliant Jagad Satrio, Angga Arief Sirajuddin, Mochammad Isa Anshori https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-13
publication date: 2026-05-13
volume: 6
number: 2
starting page: 253
ending page: 269
doi: 10.55606/cemerlang.v6i2.9005

Pengaruh Work Life Balance, Burnout, dan Motivasi terhadap Kepuasan Kerja Karyawan Bagian Produksi PG Kedawoeng Kabupaten Pasuruan
type: item
description: The rapid development of technology accompanied by increasing industrial competition makes human resources a determining factor for organizational success. In this context, job satisfaction is an important indicator because it is closely related to individual welfare and employee productivity. This study aims to analyze the influence of work life balance, burnout, and motivation on the job satisfaction of employees in the production department of PG Kedawoeng PT Sinergi Gula Nusantara, Pasuruan Regency. This study uses a quantitative approach. The study population includes all permanent employees of the production department as many as 64 people, with census sampling techniques so that the entire population is used as respondents. Data analysis was carried out using multiple linear regression. The results showed that simultaneously work life balance, burnout, and motivation had a significant effect on job satisfaction (p=0.000; Adjusted R²=81.1%). Partially, work-life balance had no significant effect (p=0.386), burnout had a negative but insignificant effect (p=0.082), while motivation had a significant positive effect on job satisfaction (p=0.000). The motivation variable was the most dominant factor with a contribution of 76.1%, followed by burnout at 6.0% and work life balance at 0.6%.
creator: Nur Khalimah
creator: Sri Hastari
creator: Vita Fibriyani
creator: Nurul Akramiah
rights: Copyright (c) 2026 Nur Khalimah, Sri Hastari, Vita Fibriyani, Nurul Akramiah https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-16
publication date: 2026-05-16
volume: 6
number: 2
starting page: 270
ending page: 279
doi: 10.55606/cemerlang.v6i2.9015

Determination of Stock Prices by Macroeconomic Factors
type: item
description: This study examines the determinants of the Jakarta Composite Index (JCI) based on three main macroeconomic factors namely inflation, the USD/IDR exchange rate, and the SBI interest rate (BI Rate) covering the period January 2020 to December 2025, in the context of post-COVID-19 pandemic recovery and global economic turmoil. A quantitative approach was employed using the Ordinary Least Squares (OLS) method, with 72 monthly observations derived from secondary data sourced from official institutions including Bank Indonesia (BI), the Central Statistics Agency (BPS), the Indonesia Stock Exchange (IDX), and the Financial Services Authority (OJK). Classical assumption tests were applied comprising the Jarque-Bera normality test, Variance Inflation Factor (VIF) for multicollinearity, Breusch-Godfrey for autocorrelation, White Test for heteroscedasticity, and Ramsey RESET for model specification. Partially, inflation, exchange rate, and BI Rate each demonstrate a positive and significant effect on the JCI (p < 0.05). Simultaneously, all three variables exert a significant combined influence on the JCI, with a coefficient of determination R² = 0.4414, indicating that the model explains 44.14% of the variation in the JCI. The remaining 55.86% is attributed to other variables outside the model. Classical assumption test results reveal violations of normality, autocorrelation, and heteroscedasticity assumptions, although the model is free from multicollinearity. These findings confirm that Bank Indonesia's monetary policy has a significant and measurable impact on capital market performance. Further research is recommended using more advanced time series models such as GARCH or VECM to address violations of classical assumptions and improve estimation efficiency.
creator: Maiz Wachid Anshorie
creator: Anik Farida
creator: Ela Nurlaela
creator: Abdul Azis
creator: Syaeful Bahri
rights: Copyright (c) 2026 Maiz Wachid Anshorie, Anik Farida, Ela Nurlaela, Abdul Azis, Syaeful Bahri https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-16
publication date: 2026-05-16
volume: 6
number: 2
starting page: 280
ending page: 296
doi: 10.55606/cemerlang.v6i2.8947

Ketahanan UMKM dalam Pengembangan Ekonomi Lokal: Studi Ketergantungan Pasar pada Kawasan Kuliner Purwasera Purwokerto
type: item
description: This study aims to analyze the resilience of Micro, Small, and Medium Enterprises (MSMEs) in local economic development, with a focus on market dependency in the Purwasera culinary area, Purwokerto. The study employs a qualitative approach with a descriptive method. Data were collected through in-depth interviews, observation, documentation, and literature review, involving MSME actors and area management as informants. Data analysis was conducted through data reduction, data presentation, and conclusion drawing. The results indicate that MSMEs play a strategic role in supporting local economic activities, as reflected in increased income and dynamic economic transactions. However, MSME resilience still faces challenges, particularly high dependency on student consumers, which leads to income fluctuations during academic holidays. In addition, low adoption of digital technology hinders market expansion and business competitiveness. This study concludes that strengthening MSME resilience requires market diversification, digital adoption, and capacity building to ensure sustainable local economic development..
creator: Sabila Inayatul Kafiyah
creator: Neisya Syafarina
creator: Naerul Edwin Kiky Aprianto
rights: Copyright (c) 2026 Sabila Inayatul Kafiyah, Neisya Syafarina, Naerul Edwin Kiky Aprianto https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-18
publication date: 2026-05-18
volume: 6
number: 2
starting page: 297
ending page: 307
doi: 10.55606/cemerlang.v6i2.9011

Peran Ekspor Hasil Perkebunan Dalam Meningkatkan Kinerja Ekonomi Internasional Indonesia
type: item
description: The plantation sector is one of the main pillars in Indonesia’s international trade. Commodities such as palm oil, rubber, coffee, and cocoa serve as leading export products that contribute significantly to the country’s foreign exchange earnings. This study aims to analyze the role of plantation commodity exports in Indonesia’s international economic performance and to identify the challenges faced. The method used is a descriptive qualitative approach through literature review from various scientific sources. The results indicate that plantation exports contribute substantially to economic growth, employment generation, and the stability of the trade balance. However, several challenges persist, including global price fluctuations, sustainability issues, and international trade barriers. Therefore, strategic policies are required to enhance the competitiveness of Indonesia’s plantation commodities in the global market.
creator: mochamad fadil
creator: Dies nurhayati Dies
creator: Purwaningrum Lestari Ningrum
rights: Copyright (c) 2026 mochamad fadil, Dies, Ningrum https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-18
publication date: 2026-05-18
volume: 6
number: 2
starting page: 308
ending page: 320
doi: 10.55606/cemerlang.v6i2.9009

Pengaruh Kemauan Membayar, Kemampuan Membayar dan Kesadaran Membayar Masyarakat terhadap Pencapain Pendapatan BLUD Pengelolaan Air Bersih Kota Batam
type: item
description: This research is motivated by the vital role of clean water services and the need to optimize operational revenue at BLUD UPT Water Supply Management in Batam City. The study aims to analyze the influence of willingness to pay, ability to pay, and payment awareness on BLUD revenue achievement. A quantitative associative approach was employed, involving a population of 29,047 customers. A sample of 100 respondents was determined using the Slovin formula, and data were analyzed via multiple linear regression using SPSS software. The results indicate that, simultaneously, all three independent variables significantly affect revenue achievement with an F-value of 56.825 and a significance of 0.000. Partially, willingness to pay (t=8.279), ability to pay (t=11.020), and payment awareness (t=10.435) also exert a significant influence. These findings imply that higher community payment behavior directly increases institutional revenue. It is recommended that BLUD improves service quality and payment socialization to ensure sustainable revenue achievement.
creator: Nurul Handayani
creator: Sabri Sabri
creator: Amirullah Amirullah
rights: Copyright (c) 2026 Nurul Handayani, Sabri Sabri, Amirullah Amirullah https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-19
publication date: 2026-05-19
volume: 6
number: 2
starting page: 321
ending page: 333
doi: 10.55606/cemerlang.v6i2.8942

Pengaruh Kebijakan Hutang dan Transfer Pricing terhadap Tax Avoidance dengan Kualitas Audit sebagai Variabel Moderasi
type: item
description: This study aims to examine the effect of debt policy and transfer pricing on tax avoidance, with audit quality as a moderating variable. The object of this study is non-banking companies included in the LQ45 index listed on the Indonesia Stock Exchange during 2021-2024, with a total sample of 117 firm-year observations. The data were analyzed using multiple linear regression and subgroup analysis (and chow test), by comparing the regression results between companies audited by Big Four and non-Big Four audit firms. The results indicate that debt policy has a positive and significant effect on tax avoidance, while transfer pricing does not have a significant effect on tax avoidance. Audit quality is proven to moderate the relationship between debt policy and tax avoidance by weakening the effect. However, audit quality does not moderate the relationship between transfer pricing and tax avoidance. These findings suggest that corporate financing decisions through debt remain an important mechanism in tax planning practices, while audit quality plays a crucial role as an external monitoring mechanism in limiting aggressive tax avoidance behavior.
creator: Pinkan Novtalia Zaskia
creator: Indah Hapsari
rights: Copyright (c) 2026 Pinkan Novtalia Zaskia, Indah Hapsari https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-20
publication date: 2026-05-20
volume: 6
number: 2
starting page: 334
ending page: 346
doi: 10.55606/cemerlang.v6i2.9058

Pengaruh Accounting Knowledge, Entrepreneurial traits, dan Subjective Norms terhadap Penggunaan Informasi Akuntansi dalam Pengambilan Keputusan Investasi UMKM di Kota Semarang
type: item
description: Micro, small, and medium enterprises (MSMEs) are crucial for driving regional economic expansion. Many MSMEs have not yet optimally utilized accounting data in selecting investments. This study aims to analyze the influence of accounting knowledge, entrepreneurial traits, and subjective norms on the use of accounting information in investment decision-making among MSMEs in Semarang City. Using a quantitative approach, this study surveyed 80 MSMEs selected through purposive sampling. Data were obtained through questionnaires with a five-point Likert scale and analyzed using multiple linear regression with the help of SPSS after undergoing validity, reliability, and classical assumption tests. The results showed that partially accounting knowledge (t = 3.337; sig = 0.001) and entrepreneurial traits (t = 2.272; sig = 0.026) had a positive and significant effect on the use of accounting information, while subjective norms had no significant effect (t = -0.788; sig = 0.433). Simultaneously, the three independent variables significantly influence the use of accounting information (F = 5.306; p = 0.002) with a coefficient of determination (R²) of 0.173. This finding indicates that increasing accounting and entrepreneurial knowledge can encourage the use of accounting information in investment decision-making in MSMEs.
creator: Qori Adha Fatimatus Zahro
creator: Ratnaningrum Ratnaningrum
rights: Copyright (c) 2026 Qori Adha Fatimatus Zahro, Ratnaningrum Ratnaningrum https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-21
publication date: 2026-05-21
volume: 6
number: 2
starting page: 347
ending page: 364
doi: 10.55606/cemerlang.v6i2.9060

Analisis Pengaruh Intensitas Turnover Karyawan pada PT XYZ Brebes
type: item
description: Machines, Materials and Manpower are the three main elements in production, if one of them is lacking it will affect productivity at work, so that the production output results will also be affected by the lack of these three elements. The workforce in a company must be considered in terms of welfare at work so that there is no spike in employee turnover rates. Turnover is the process of leaving a company's workforce due to several factors. Employee turnover greatly affects productivity at work, if the workforce in a company is lacking, then the production output figure will also decrease, this greatly affects the company's income later and will reduce consumer confidence. In this study, it focuses on the intensity of employee turnover at PT. XYZ located in Brebes, there are several factors causing employee turnover, including low income, the presence of many factories close to where employees live. The method used in this study is descriptive qualitative. Data collection techniques in the form of direct interviews with employees at PT. XYZ.
creator: Disiya Intan Setiyawati
rights: Copyright (c) 2026 Disiya Intan Setiyawati https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-22
publication date: 2026-05-22
volume: 6
number: 2
starting page: 365
ending page: 375
doi: 10.55606/cemerlang.v6i2.9085

Pengaruh Harga, Promosi, Citra Merek, dan Kualitas Produk terhadap Kepuasan Konsumen pada Klinik Kecantikan Emdee Easy di Batam
type: item
description: This research is motivated by the phenomenon of decreasing number of customers at Emdee Easy Beauty Clinic Batam, which indicates the need for an evaluation of marketing strategies. The purpose of this study is to analyze the influence of price, promotion, brand image, and product quality on consumer satisfaction. The research method used is quantitative associative with a sample of 91 respondents taken using simple random sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression. The results showed that simultaneously, price, promotion, brand image, and product quality had a significant effect on consumer satisfaction (F count 14.111 > F table 2.47). Partially, the variables of price, promotion, and brand image have a positive and significant influence, but product quality does not have a significant effect on consumer satisfaction in this study. The implication of these findings is that clinic management needs to prioritize competitive pricing strategies, strengthen promotional activities, and maintain a positive brand image to sustain and increase customer satisfaction.
creator: Lucky Anggia Chairunisah Sipahutar
creator: Sabri Sabri
creator: Nurmayunita Nurmayunita
rights: Copyright (c) 2026 Lucky Anggia Chairunisah Sipahutar, Sabri Sabri, Nurmayunita Nurmayunita https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-19
publication date: 2026-05-19
volume: 6
number: 2
starting page: 376
ending page: 388
doi: 10.55606/cemerlang.v6i2.8944

Pengaruh Promosi Media Sosial, Lokasi, dan Nilai Persepsian terhadap Kepuasan Konsumen pada Warteg Bunana
type: item
description: This study is motivated by the importance of maintaining consumer satisfaction amidst increasingly fierce competition in the culinary business, where Warteg Bunana faces challenges in the form of a decline in the number of customers over the past two years. The objective of this research is to determine and analyze the influence of social media promotion, location, and perceived value on consumer satisfaction at Warteg Bunana in Batam City. The research method used is a quantitative approach with a survey method through the distribution of questionnaires to 100 respondents selected using simple random sampling techniques. Data were analyzed using multiple linear regression analysis via SPSS software. The findings indicate that simultaneously, social media promotion, location, and perceived value have a significant effect on consumer satisfaction with an F value of 21,940 and a significance value of 0.000 < 0.05. Partially, all three variables also have a significant influence on consumer satisfaction. The coefficient of determination (R Square) of 0.407 shows that these variables explain 40.7% of consumer satisfaction. The implications of this research suggest that Warteg Bunana management needs to increase social media promotion consistently and maintain location comfort and service quality to improve consumers' perceived value on a sustainable basis
creator: Threesya Erin
creator: Muhammad Fadli Luran
creator: Amirullah Amirullah
rights: Copyright (c) 2026 Threesya Erin, Muhammad Fadli Luran, Amirullah Amirullah https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-19
publication date: 2026-05-19
volume: 6
number: 2
starting page: 389
ending page: 399
doi: 10.55606/cemerlang.v6i2.8945

Pengaruh Efektivitas Kerja dan Pendapatan terhadap Tingkat Kesejahteraan Kelompok Wanita Tani (KWT) Kecamatan X Koto Singkarak
type: item
description: This quantitative study, involving 135 respondents, aims to analyze the influence of work efficiency and income on the welfare level of members of the Women Farmer Group (KWT) in X Koto Singkarak Sub-district. Data were collected through structured questionnaires and analyzed using multiple linear regression, t-tests, and F-tests to determine both partial and simultaneous effects of the independent variables on welfare. The results of the t-test reveal that work efficiency (X1) does not have a significant partial effect on the welfare of KWT members (Y), as indicated by a t-value of -1.817, which is lower than the t-table value of 1.977, and a significance level of 0.071, which exceeds 0.05. Conversely, income (X2) demonstrates a strong and significant partial effect on welfare, supported by a significance value of 0.000, which is lower than 0.05, and a t-value of 13.561, which is higher than the t-table value of 1.977. Furthermore, the simultaneous F-test confirms that work efficiency and income collectively have a significant effect on the welfare level of KWT members, with an F-value of 98.319 exceeding the F-table value of 19.490 and a significance level of 0.000. These findings indicate that increasing income plays an important role in improving welfare.
creator: Ghina Jannatul Hamidah
creator: Afni Yeni
creator: Esi Sriyanti
rights: Copyright (c) 2026 Ghina Jannatul Hamidah, Rasidah Nasrah, Esi Sriyanti https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-12
publication date: 2026-05-12
volume: 6
number: 2
starting page: 400
ending page: 408
doi: 10.55606/cemerlang.v6i2.8981