Pengaruh Literasi Keuangan, Finansial Teknologi, Dan Sikap Keuangan Terhadap Minat Belanja Di E-Commerce
(Studi Kasus Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Bhayangkara Jakarta Raya Pengguna Aplikasi Shopee)
DOI:
https://doi.org/10.55606/cemerlang.v4i2.2637Keywords:
Financial Literacy, Financial TechnologyAbstract
This research aims to examine the influence of financial literacy, financial technology and financial attitudes on shopping interest in e-commerce (case study of students at the Faculty of Ereconomy and Business, Bhayangkara University, Greater Jakarta, users of the Shopee application). Quantitative Research Method and for the sample in this study the author used a purposive sampling method. The sample size used in this research was 96 respondents and focused on Shopee users who were also students at the Faculty of Economics and Business, Bhayangkara University, Greater Jakarta.
The analysis method uses the Multiple Linear Regression method and the research scale uses a Likert scale. The results of this research show that partially the Financial Literacy variable (X1) has a positive and significant effect on Shopping (Y) of 3.787 > 1.986 with a significant value (0.000 < 0.05), the Financial Technology variable (X2) has a positive and significant effect on Shopping Interest (Y) is 2.610 > 1.986 with a significant value of (0.011 < 0.05), the Financial Attitude variable (X1) has a positive and significant effect on Shopping (Y) of 5.097 > 1.986 with a significant value of (0.000 < 0.05). Then simultaneously there is a positive and significant influence on Shopping Interest with a result of 33,670 > 2.70 with a significant value of 0.000 < 0.05.
References
Baiq Fitri Arianti. (2021). Literasi Keuangan (Teori Dan Implementasinya) Baiq Fitri Arianti Penerbit Cv. Pena Persada. Thesis Common, 251. https://doi.org/10.31237/osf.io/t9szm
Budi Raharjo. (2021). Fintech : Teknologi Finansial Perbankan Digital (J. T. Santoso (ed.)). Yayasan Prima Agus Teknik.
Fitriarianti, B. (2018). Pengaruh Literasi Keuangan, Perilaku Keuangan Dan Pendapatan Terhadap Keputusan Berinvestasi. Seminar Nasional I UniversitasPamulang,1(1),1–15. /1https://core.ac.uk/download/pdf/337610591.pdf
Hendayana, Y., & Afifah, N. (2020). Pengaruh Brand Ambassador Dan Korean Wave Terhadap Minat Belanja Online Melalui. 3(1), 32–46.
Humaira, I., & Sagoro, E. M. (2018). Pengaruh Pengetahuan Keuangan, Sikap Keuangan, Dan Kepribadian Terhadap Perilaku Manajemen Keuangan Pada Pelaku Umkm Sentra Kerajinan Batik Kabupaten Bantul. Nominal, Barometer Riset Akuntansi Dan Manajemen, 7(1). https://doi.org/10.21831/nominal.v7i1.19363
Japarianto, E., & Adelia, S. (2020). Pengaruh Tampilan Web Dan Harga Terhadap Minat Beli Dengan Kepercayaan Sebagai Intervening Variable Pada E-Commerce Shopee. Jurnal Manajemen Pemasaran, 14(1), 35–43. https://doi.org/10.9744/pemasaran.14.1.35-43
Meinarni Asnawi, Cornelia D. Matani, K. P. (2019). Pengenalan Pendidikan Literasi Keuangan Bagi Anak Usia Dini Pada Kelas Binaan Jurusan Akuntansi Di Buper. 2(1), 69–75.
Prihartono, M. R. D., & Asandimitra, N. (2018). Analysis Factors Influencing Financial Management Behaviour. International Journal of Academic Research in Business and Social Sciences, 8(8), 308–326. https://doi.org/10.6007/ijarbss/v8-i8/4471
Saputra, S., Barus, F. M., & Batam, U. I. (2020). Pengaruh Electronic Word Of Mouth ( E-Wom ) Dan Citra Merek. 5(1), 1–11.
Triani, A., & Wahdiniwaty, R. (2020). Pengaruh Pengetahuan Keuangan dan Sikap Keuangan terhadap Perilaku Manajemen Keuangan. Journal of Chemical Information and Modeling, 53(1), 1689–1699.
Widjanarko, W., Wahyu Hidayat, W., Teguh Prasetyo, E., Eprianto, I., & Bhayangkara Jakarta Raya, U. (2022). The Effect of Financial Literacy on the Financial Management of MSMEs in Jatinangor District, Sumedang Regency. Enrichment: Journal of Management, 12(5), 3359–3364.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Della Millenia Sari, Ery Teguh Prasetyo, Dody Kurniawan
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
