Pengaruh Ritualistic Dan Consequential Terhadap Perilaku Konsumen Pada Modest Fashion
Studi Pada Mahasiswi Universitas Sembilanbelas November Kolaka
DOI:
https://doi.org/10.55606/cemerlang.v3i4.1889Keywords:
Consequential, Consumer Behavior, RitualisticAbstract
The purpose of this Study was to determine: (1)Ritualistic influence on consumer behavior in modest fashion (Study on female students at the University of Nineteen November, Kolaka).(2)Consequential influence on consumer behavior in modest fashion (Study on female students at the University of Nineteen November, Kolaka). This research is a quantitative study with an explanatory research model using a questionnaire as the instrument. The population in this study were all female students at the University of nineteen November Kolaka with a total sample of 110 respondents using purposive sampling.Testing research instrumentusing validity and reability tests with SPSS 25.0. The data analisis technique used in this research is Structural Equating Modeling (SEM) bades on Partial Least Square (PLS) through measurement model testing (outer model) and structural model testing (inner model) with Smart PLS 4.0. The results of this study indicate that the ritualistic variable has a positive and significant effect on consumer behavioras indicated by a P-Value of 0.000 and the Consequential variable also has a positive and significant effect on consumer behavior as indicated by a P-Value of 0.000
References
Silvia, Ani. 2018. “Hubungan Dimensi Religiusitas Terhadap Pemilihan Fashion Wanita Muslim Indonesia.”
Boulanouar, Aisha Wood. 2006. “The Notion of Modesty in Muslim Women ’ s Clothing : An Islamic Point of View.” 2:134–56.
Budiarti, D. A. 2015. “Gaya Berbusana Mahasiswi Pengguna Jilbab Pemula di Fakultas Ilmu Sosial Universitas negeri Surabaya”. Kajian Moral dan Kewarganegaraan, III(3), 1113-1129.
Hasanah, Dian Fitria. 2021. “Hubungan Religiusitas Dengan Gaya Berpakaian Oleh : Program Studi Sosiologi Fakultas Ilmu Sosial Dan Ilmu Politik Jakarta.”
Kotler, philip and kevin Lane Keller, 2016. Marketing management, 15 th ed. Pearson Education Limited, New York. 48–59.
Noer, A. L. I., and Syahraini Tambak. 2016. “Pengaruh Pengetahuan Berjilbab Dan Perilaku Keagamaan Terhadap Motivasi Berjilbab Mahasiswi Pendidikan Agama Islam ( PAI ) Universitas Islam Riau ( UIR ).” 1(2):172–92.
Nisa, Khairun. (2017. “TREND FASHION HIJAB TERHADAP KONSEP DIRI.” (3):105–17.
Raihan, 2017 Metodologi penelitian. (Jakarta: cetakan pertama. Universitas Islam Jakarta), 32:48–58.
Rosyidah, Umu, and Puji Handayati. 2022. “Perilaku Konsumen Muslim Di Lombok Berdasarkan Religiusitas Dan Gaya Hidup.” 10(1):40–48.
Stiadi, M. (2022). MARKET SEGMENTATION ANALYSIS IN FOOD SELECTION. Jurnal Ekonomi, 11(03), 169–173.
Sugiyono, 2017. “Model Penelitian Kuantitatif, Kualitatif dan R&D”. 48–59.
