Tren Pemasaran Digital: Analisis Perbandingan Platform Media Sosial Facebook Ads Dan Google Ads
DOI:
https://doi.org/10.55606/jurrie.v3i1.2768Keywords:
Digital Marketing, Marketing Platforms, Comparative Analysis, Marketing Effectiveness, Social MediaAbstract
The goal of this study was to analyze the effectiveness trends of digital marketing platforms with a comparison between two platforms, Google Ads and Facebook Ads. This research was conducted in January-February 2024 in East Ciputat District, South Tangerang City. The research subjects were 10 business owners who use both platforms, namely Google Ads and Facebook Ads. This research uses a qualitative method, namely by conducting in-depth interviews with 10 business owners who use both platforms. The results showed that the two platforms have different effectiveness, depending on the type of business and the target market. Google Ads is more effective for businesses that target consumers who are looking for information about certain products or services online. Meanwhile, Facebook Ads are more effective for businesses that target consumers who have a certain interest or interest in a particular product or service. This research implies that business owners need to choose the digital marketing platform that best suits their business type and target market. Choosing the right digital marketing platform will help business owners to increase their marketing effectiveness and achieve their business goals
References
Anardani, S., Putera, A. R., Azis, M. N. L., & Octavian, S. K. (2022). Analisis Kesiapan Teknologi Informasi UMKM Kota Madiun menuju Pasar Digital. Jurnal Teknologi Terpadu, 8(1), 17–21. https://doi.org/10.54914/jtt.v8i1.514
Andriyanti, E., & Farida, S. N. (2022). Pengaruh Viral Marketing Shopee Affiliate, Kualitas Produk, Dan Harga Terhadap Minat Beli Konsumen Shopee Indonesia (Studi Pada Generasi Z Pengguna Tiktok Di Sidoarjo). FORBISWIRA FORUM BISNIS DAN KEWIRAUSAHAAN, 11(2), 228–241. https://doi.org/10.35957/forbiswira.v11i2.2237
Apriyani, Y., Saefullah, A., Agustina, I., Tahang, M., Dwi Rahayu, S., Krisanti, I., & Suci Anjar Kusuma, M. (2024). Faktor-Faktor Yang Mempengaruhi Kepuasan Masyarakat Dalam Program Jaklingko. Jurnal Mahasiswa Kreatif, 2(2), 01–13. https://doi.org/10.59581/JMK-WIDYAKARYA.V2I2.2879
Arda, D. P., Saefullah, A., Fadli, A., & Amalia, F. (2023). Increasing the competitiveness of herbal beverage products garuda women farmer group, Cipayung Village, South Tangerang City through understanding of accounting and taxation digital based. Jurnal Pengabdian Dan Pemberdayaan Masyarakat Indonesia, 3(1), 35–44. https://jppmi.ptti.web.id/index.php/jppmi/article/view/161
As’ad, I., HA, I., Oktavera, R., Holle, M. H., Marhawati, Azuz, F., & Saefullah, A. (2023). Web-Based Application for Determining Clove Oil Selling Prices Using the Topsis Method. Proceedings of the International Conference on Technology, Education, and Science, 97–115. https://seminar.ustjogja.ac.id/index.php/InCoTES/article/view/1480
Clarence, C., Yulianti, Y., Halim, C., Sari, P. R., & Keni, K. (2021). Dilematis Antara Pemasaran Tradisional Dengan Pemasaran Digital Terkait Perubahan Perilaku Konsumen: Studi Pada Masa Pandemi Covid-19. Jurnal Muara Ilmu Ekonomi Dan Bisnis, 5(2), 362. https://doi.org/10.24912/jmieb.v5i2.13237
cnbcindonesia.com. (2022). Dr. Richard Lee, Pantang Menyerah Edukasi Produk Alami. Web Page. https://www.cnbcindonesia.com/news/20221212192353-4-396218/dr-richard-lee-pantang-menyerah-edukasi-produk-alami
Duffy, E. (2021). Key drivers in digital marketing management. Dublin Business School. https://esource.dbs.ie/handle/10788/4111
Fadly, M., & Wantoro, A. (2019). Model Sistem Informasi Manajemen Hubungan Pelanggan Dengan Kombinasi Pengelolaan Digital Asset Untuk Meningkatkan Jumlah Pelanggan. Prosiding Seminar Nasional Darmajaya, 1(0), 46–55. https://jurnal.darmajaya.ac.id/index.php/PSND/article/view/1749
Hidayatullah, S., Saefullah, A., Kohar, A., & Syahreza, A. (2024). Pengenalan Investasi Pasar Modal Bagi Kalangan Mahasiswa dan Pelajar Melalui Seminar Edukasi. I-Com: Indonesian Community Journal, 4(1), 298–310. https://doi.org/10.33379/icom.v4i1.4026
Iwan, H. K., Saefullah, A., Afrianti Rahayu, D., Khristanto, W., Tannady, H., Candra Susanto, P., Magdalena, & Totok Suyoto, Y. (2022). Peran Motivasi Ekstrinsik Dan Pelatihan Digital Marketing Dalam Meningkatkan Kinerja Pelaku UMKM di Belitung Timur. Jurnal Kewarganegaraan, 6(2), 5025–5027. https://doi.org/10.31316/jk.v6i2.4061
Kustina, K. T., Nurhayati, Pratiwii, E., Hertati, L., Qodari, A., Nurhayati, A., Jaya, A., Saefullah, A., Marthalia, D., & Munim, A. (2022). Sistem Informasi Manajemen (1st ed.). Penerbit Yayasan Cendekia Mulia Mandiri. https://isbn.perpusnas.go.id/Account/SearchBuku?searchTxt=9786238823451&searchCat=ISBN
Liu, C. (2022). Imag(in)ing place: Reframing photography practices and affective social media platforms. Geoforum, 129, 172–180. https://doi.org/10.1016/j.geoforum.2022.01.015
Mohammad Ruvi, & Aep Saefullah. (2022). Peningkatan Omset Usaha Pelaku UMKM Melalui Digital Marketing Di Wisata Ciung Wanara Kabupaten Ciamis, Jawa Barat. NUSANTARA : Jurnal Pengabdian Kepada Masyarakat, 2(4), 74–82. https://doi.org/10.55606/nusantara.v2i4.465
Musyafia, A., Saefullah, A., Noviar, E., Anggraeni, N., Awwaliyah, Z. W., Fitriyani, L., & Nurdin, N. (2024). Strategi Perguruan Tinggi Mencetak Wirausaha Muda (Studi Kasus STIE Ganesha). Jurnal Kajian Dan Penelitian Umum, 2(2), 01–09. https://doi.org/0.47861/jkpu-nalanda.v2i2.914
Nursodik, A., Saefullah, A., Ali, U., Destiana, S., Lolyta, P., Pardian, R., & Adiguna, P. (2023). Faktor Faktor Yang Mempengaruhi Kepuasan Dan Loyalitas Konsumen Di UD. Mekar Jaya Buah Kota Tangerang: (Studi Kasus Kepuasan Konsumen di UD. Mekar Jaya Buah). Jurnal Multidisiplin Indonesia, 1(3), 09–18. http://ejournal.alhafiindonesia.co.id/index.php/JOUMI/article/view/98
Oetomo, B. S. D., & Santoso, S. (2021). Pemilihan Strategi dan Sarana Promosi Berdasarkan Perilaku Konsumen untuk Peningkatan Penjualan Online yang Dirintis Orang Muda Katolik Di Yogyakarta. Sendimas 2021 - Seminar Nasional Pengabdian Kepada Masyarakat, 6(1), 367–372. https://doi.org/10.21460/sendimasvi2021.v6i1.72
Olson, E. M., Olson, K. M., Czaplewski, A. J., & Key, T. M. (2021). Business strategy and the management of digital marketing. Business Horizons, 64(2), 285–293. https://doi.org/10.1016/j.bushor.2020.12.004
Pratiwi, A. M. P., Pangiuk, A., & Ismail, M. (2023). Pengaruh Jual Beli Online E-Commerce Shopee Terhadap Minat Beli Saat Pandemi Covid-19 Pada Masyarakat Milenial Di Kecamatan Belitang. Journal of Management and Creative Business, 1(2), 01–18. https://doi.org/10.30640/JMCBUS.V1I2.726
Ri’aeni, I. (2019). Strategi Komunikasi Pemasaran Digital Pada Produk Kuliner Tradisional. LUGAS Jurnal Komunikasi, 1(2), 141–149. https://doi.org/10.31334/ljk.v1i2.443
Riandi, A., Saefullah, A., & Arza, Z. (2024). Dampak Kenaikan Harga BBM Terhadap Masyarakat Kelas Bawah Di Kecamatan Rumpin Setelah Pandemi COVID 19. MONETER Jurnal Ekonomi Dan Keuangan, 2(2), 09–19. https://doi.org/10.61132/moneter.v2i2.424
Saefullah, A. (2023a). Digital Marketing Training and NIB Making for Food Shop Owners at Ciung Wanara Tourism Site. SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi Dan Aplikasi), 4(2). https://doi.org/10.12928/spekta.v4i2.8036
Saefullah, A. (2023b). Pemahaman Legalitas Usaha NIB ; Studi Kasus Pemiliki Warung Makan Di Lokasi Wisata Ciung Wanara Kabupaten Ciamis. LITABDIMAS, 1(1), 19–24. https://doi.org/10.33076/j.litabdimas.v1i1.31
Saefullah, A., Abas, F., & Pardian, R. (2023). Analyzing The Performance Of Cooperative Services At Padaidi Jaya To Increase Member Welfare. FIRM Journal Management Studies, 8(2), 236–249. https://doi.org/10.33021/firm.v8i2.4573
Saefullah, A., Aisha, N., Noviar, E., & AR, R. (2023). Edukasi Meningkatkan Semangat Kewirausahaan Mahasiswa STIE Ganesha Melalui Progam Webinar. Jurnal Inovasi Pengabdian Masyarakat Pendidikan, 4(1), 66–82. https://doi.org/10.33369/jurnalinovasi.v4i1.28543
Saefullah, A., Fadli, A., & Fariha, H. (2023). Local wisdom-based tourism and creative economy development strategies in Cisantana Village. Jurnal Pariwisata Pesona, 8(2), 251–260. https://doi.org/10.26905/jpp.v8i2.11357
Saefullah, A., Fadli, A., Nuryahati, Agustina, I., & Abas, F. (2023). Implementasi Prinsip Pareto Dan Penentuan Biaya Usaha Seblak Naha Rindu. Jurnal Media Wahana Ekonomika, 20(1), 1–13. https://doi.org/10.31851/jmwe.v20i1.11077
Saefullah, A., Gustiawan, W., Kuraesin, A. D., Rahmawati, Nurasiah, & Moeljono. (2023). HUMAN RESOURCE MANAGEMENT FUNCTIONS IN BUSINESS SUSTAINABILITY: (Frozen Food Business Case Study). Upajiwa Dewantara : Jurnal Ekonomi, Bisnis Dan Manajemen Daulat Rakyat, 7(2), 90–100. https://jurnal.ustjogja.ac.id/index.php/upajiwa/article/view/15980
Saefullah, A., H.Holle, M., Sipatu, L., Nurasiah, & As’ad, I. (2023). Pareto Principle of Photography Business; A Qualitative Study of NVIVO Approach 12. Proceedings of the International Conference on Technology, Education, and Science, 162–176. https://seminar.ustjogja.ac.id/index.php/InCoTES/article/view/1472
Saefullah, A., Hidayatullah, S., Noviar, E., Fadli, A., Herawati, T., & Nurhayati. (2022). Pengembangan Skill Wirausaha Mahasiswa STIE Ganesha Melalui Program Pembinaan Mahasiswa Wirausaha (P2MW) Kemdikbud Ristek Tahun 2022. In N. Agrina (Ed.), Seminar Nasional Pengabdian Masyarakat (SNPM) Universitas Riau (pp. 173–183). Universitas Riau. https://doi.org/https://doi.org/10.31258/unricsce.4.173-183
Saputra, R., Ardhiani, L. N., & Setiadi, A. (2020). Digital marketing sebagai upaya pemberdayaan masyarakat di kabupaten Batang. Prosiding Seminar Nasional Pengabdian Masyarakat UNDIP 2020. http://proceedings.undip.ac.id/index.php/semnasppm2019/article/view/336
Sari, A. L. (2022). Narasi Industri Pemasaran dan Konsumen Baru: Komunikasi Pemasaran Di Media Sosial dan Perilaku Pencarian Informasi Kalangan Milenial dan Centenial. PERSPEKTIF, 11(2), 700–709. https://doi.org/10.31289/perspektif.v11i2.6163
Sasana Digital. (2023). Apa Itu Digital Marketing 101 dari Jenis, Strategi + Tipsnya. Web Page. https://sasanadigital.com/apa-yang-dimaksud-dengan-digital-marketing/
Sifahudztahanina, S., Moeljono, M., & Saefullah, A. (2023). Pengaruh Kualitas Pelayanan, Kualitas Produk, Lokasi Dan Persepsi Harga Terhadap Kepuasan Konsumen. Anggaran : Jurnal Publikasi Ekonomi Dan Akuntansi, 1(3), 48–63. https://doi.org/10.61132/anggaran.v1i3.390
Suarna, I. F., Sesario, R., Khasanah, Juhara, S., Munim, A., Zaena, R. R., Saefullah, A., Setiadi, B., Sutangsa, & Kamaruddin, M. J. (2022). Manajemen Logistik (1st ed.). Penerbit Yayasan Cendekia Mulia Mandiri. https://isbn.perpusnas.go.id/Account/SearchBuku?searchTxt=978-623-90016-3-6&searchCat=ISBN
Sugiyono. (2020). Metode Penelitian Kualitatif; Untuk Penelitian Yang Bersifat Eksploratif, Enterpretif, Interaktif dan Konstruktif (S. Y. Suryandari (ed.); 3rd ed.). CV Alfabeta. www.cvalfabeta.com
Susanto, J. H. (2022). Pengaruh online customer review dan online customer rating terhadap minat pembelian pada pelanggan online shop bukalapak (studi pada pelanggan online shop bukalapak karyawan PT. Imexindo Intiniaga). Jurnal Perilaku Dan Strategi Bisnis, 10(1), 59–70. https://doi.org/10.26486/JPSB.V10I1.2104
Wikipedia.org. (2024). Ria Ricis. Web Page. https://id.wikipedia.org/wiki/Ria_Ricis
wowkeren.com. (2024). Profil, Bio dan Data Pribadi Kylie Jenner. Web Page. https://www.wowkeren.com/seleb/kylie_jenner/profil.html
Yuniarti, T., Faujiyah, F., Rizal, M. A., & Bani, F. C. D. (2022). Digitalisasi Pemasaran dalam Upaya Peningkatan Penjualan Produk Usaha Mikro Kecil Menengah (UMKM) di Wilayah Jakarta Selatan. Jurnal Pustaka Mitra (Pusat Akses Kajian Mengabdi Terhadap Masyarakat), 2(2), 121–126. https://doi.org/10.55382/jurnalpustakamitra.v2i2.202
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Jurnal Riset Rumpun Ilmu Ekonomi
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
