Pengaruh Promosi Terhadap Jumlah Pendaftar Calon Mahasiswa Baru Pada Akademi Pariwisata Nusantara Tangerang
DOI:
https://doi.org/10.55606/cemerlang.v1i4.3002Keywords:
Promotion, Student RegistrationAbstract
The purpose of this study was to determine the effect of promotion on the number of new student registrations at the Tangerang Nusantara Tourism Academy. This type of research is quantitative research. The population used is all prospective students who register in T.A 2021/2022 as many as 140 students of the Tangerang Nusantara Tourism Academy. the sample was selected as many as 80 respondents. determined by using a random sampling technique. The data collection technique used is the distribution of questionnaires in the form of a questionnaire through the google form application. By using simple linear regression analysis. Data analysis used descriptive statistics, namely by looking for correlation coefficients and simple linear regression using t test. This research was carried out on June 1 - August 31, 2022. Based on statistical results using the SPSS 22.00 application, the results showed "there was a significant effect of promotion on the number of prospective student registrations at the Tangerang Nusantara Tourism Academy" with a promotion percentage rate of 33.98% in increase the number of student registrations.
References
Abidin, A. A. (2017). Manajemen Pembiayaan Pendidikan Tinggi Dalam Upaya Peningkatan Mutu (Studi Kasus Pada Perguruan Tinggi Swasta Menengah Di Surabaya). Jurnal Penjaminan Mutu, 3(1), Article 1. https://doi.org/10.25078/jpm.v3i1.95
Afifah, V., & Setyantoro, D. (2021). Rancangan Sistem Pemilihan dan Penetapan Harga dalam Proses Pengadaan Barang dan Jasa Logistik Berbasis Web. Ikraith-Informatika, Query date: 2022-11-17 13:01:15. https://journals.upi-yai.ac.id/index.php/ikraith-informatika/article/view/1004
Arianto, N. (2020). Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian. 3(2), 11.
Arismen, A., Sulistiadi, W., & Chalik, A. (2019). Srategi Bauran Pemasaran Pelayanan Kesehatan RSD Kol. Abundjani Bangko di Era Jaminan Kesehatan Nasional (JKN). Jurnal Administrasi Rumah …, Query date: 2022-11-17 13:01:15. http://journal.fkm.ui.ac.id/arsi/article/view/3173
Athira, N. (2020). Analisis pengaruh perilaku, norma subjektif, kontrol perilaku dan kepribadian proaktif terhadap intensi berwirausaha mahasiswa program studi …. Query date: 2022-12-06 10:27:18.
Cornelius, A., & Wijaya, H. (2019). Pengaruh Informasi Arus Kas, Laba Akuntansi, Dan Ukuran Perusahaan Terhadap Harga Saham Pada Persusahaan Property Dan Real Estate. … Manajemen), Query date: 2022-11-17 13:01:15. http://www.jurakunman.stiesuryanusantara.ac.id/index.php/jur1/article/view/12
Fauzan, M., Amalia, F., & Ali, H. (2023). The Relationship between Income Inequality, Economic Growth, Inflation, and Unemployment in West Java Province. West Science Business and Management, 1(02), Article 02. https://doi.org/10.58812/wsbm.v1i02.37
Firdaus, A. (2013). Penyimpangan Etika Bisnis Usaha Mikro dalam Perspektif Fenomenologi Sechler dan Weber (Studi Kualitatif pada Produk Tahu dan Ayam Potong Oleh Usaha Mikro di Pasar Tradisional Harapanjaya, Kota Bekasi, Provinsi Jawa Barat, Indonesia). Jurnal Aplikasi Manajemen, 11(1), Article 1.
Firdaus, A. (2019). Factors affecting Students Motivation to Learn in School: A Qualitative Study of School Management. International Journal of Scientific & Engineering Research, 10(12), 206–211. https://doi.org/10.14299/ijser.2019.12.01
Firdaus, A. (2023). THE INFLUENCE OF EMPLOYEE INVOLVEMENT AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE WITH SATISFACTION AS A MODERATION VARIABLE (STUDY OF EMPLOYEE BSI KCP JAKARTA). I-ECONOMICS: A Research Journal on Islamic Economics, 9(1), Article 1. https://doi.org/10.19109/https://doi.org/10.19109/ieconomics.v9i1.17935
Harras, H., Sugiarti, E., & Wahyudi, W. (2020). Kajian Manajemen Sumber Daya Manusia Untuk Mahasiswa. Query date: 2022-11-17 13:01:15.
Hidayatullah, S. (2021). Analisis Strategi Pemasaran Untuk Meningkatkan Daya Saing Pada SMA Nusantara Plus Ciputat. JIMF (Jurnal Ilmiah Manajemen Forkamma), 4(3). https://doi.org/10.32493/frkm.v4i3.11577
Indra, N., Hildayanti, S., & Hendro, O. (2020). Pengaruh Bauran Promosi terhadap Volume Penjualan Produk Tabungan JTRUST Bisnis pada Bank JTRUST Indonesia tbk Cabang Palembang. Integritas Jurnal Manajemen …, Query date: 2022-11-17 13:01:15. https://scholar.archive.org/work/sk6ceedz3fbcrg23ctp7ugwvru/access/wayback/https://journal.fe-uigm.ac.id/index.php/IJMPRO/article/download/6/20
Iqbal, A., & Yuliandari, N. (2019). Determinan Kinerja Usaha Mikro, Kecil, dan Menengah (UMKM) dalam Upaya Mendukung Banyuwangi sebagai Kota Tujuan Wisata. Jurnal Manajemen Dan …, Query date: 2022-12-06 10:27:18. https://scholar.archive.org/work/uszt76lnbbalbcjprxdxoqlrtm/access/wayback/http://jurnal.unmer.ac.id/index.php/jmdk/article/download/3023/pdf
Jalaludin, A. (2019). ANALISIS PENGELOLAAN KUALITAS, PENETAPAN HARGA, DAN PROMOSI PRODUK BARANG DAN JASA DI UMKM KELURAHAN PASIRLAYUNG KOTA …. repository.usbypkp.ac.id. http://repository.usbypkp.ac.id/1014/
Juhari, A., & Zubair, Z. (2022). Peranan Gaya Kepemimpinan dan Budaya Organisasi Dalam Meningkatkan Semangat Kerja Karyawan Pada PT. Angkasa Pura Supports Head Office Kemayoran Jakarta Pusat. Jurnal Ilmiah Wahana Pendidikan, 8(24), Article 24. https://doi.org/10.5281/zenodo.7495963
Kotler, P., & Armstrong, G. (2020). Principles of Marketing (18th Global Edition). Pearson. https://www.pearson.com/nl/en_NL/higher-education/subject-catalogue/marketing/Principles-of-Marketing-Kotler-Armstrong-18th-edition.html
Kotler, P., & Keller, K. (2021a). Marketing Management (15th global edition). Query date: 2022-11-16 20:04:41. http://dspace.vnbrims.org:13000/xmlui/handle/123456789/5050
Kotler, P., & Keller, K. (2021b). Marketing Management (15th global edition). Query date: 2022-11-16 19:30:34. http://dspace.vnbrims.org:13000/xmlui/handle/123456789/5050
Kotler, P., Keller, K., Ang, S., Tan, C., & Leong, S. (2018). Marketing management: An Asian perspective. academia.edu. https://www.academia.edu/download/58052402/marketing-management-an-asian-perspective-5th-edit.pdf
Prianti, R., & Prabowo, B. (2021). Strategi Pemasaran Kain Shibori Dalam Meningkatkan Volume Penjualan Pada UMKM Arafa Surabaya. Jurnal Revolusi Indonesia, Query date: 2022-12-06 10:27:18. http://www.fenery.org/index.php/jri/article/view/190
Putra, T. Z., Alisyahbana, A. S., Devi, N. K., Pratikno, Y., Fadli, A., Saksana, J. C., & Rivai, A. (2020). THE ROLE OF PUBLIC INFRASTRUCTURE ON ECONOMIC GROWTH AND INCOME INEQUALITY IN INDONESIA. Solid State Technology, 63(6).
Raco, J. R. (2010). Metodef penelitian kualitatif; jenis, karakteristik, dan keunggulannya. PT Gramedia Wdiasarana Indonesia.
Rahmiaji, L. (2020). Penguatan Kompetensi Promosi Digital Pada UMKM Kampung Batik Kota Semarang. Seminar Nasional Pengabdian Kepada …, Query date: 2022-12-06 10:27:18. https://proceedings.undip.ac.id/index.php/semnasppm2019/article/view/168
Ramdhan, M. (2021). Metode Penelitian. books.google.com. https://books.google.com/books?hl=en&lr=&id=Ntw_EAAAQBAJ&oi=fnd&pg=PR1&dq=manajemen+operasi&ots=f2rL9NNs3z&sig=TvsJwhx4BGCW390r_nGgUAfTX4c
Ramdhan, M. (2022). How The Role of Electronic Human Resource System (E- System), Environment, Job Satisfaction on Employee Performance? An Empirical Study on Private Bank Employee. 6(1).
Ramdhan*, M., & Ridwan, M. (2023). The Influence of Organizational Culture and Compensation on the Organizational Commitment of Lecturers at STIE Ganesha. Riwayat: Educational Journal of History and Humanities, 6(4), Article 4. https://doi.org/10.24815/jr.v7i1.36725
Rivai, A., Harsono, B., Firdaus, A., Hakim, M. P., & Saksana, J. C. (2021). Effect Of Talent Management And Social Capital On Employee Performance Mediated By Job Satisfaction. NVEO - NATURAL VOLATILES & ESSENTIAL OILS Journal | NVEO, 968–988.
Saefullah, A. (2022). Peran Motivasi Ekstrinsik dan Pelatihan Digital Marketing dalam Meningkatkan Kinerja Pelaku UMKM di Belitung Timur. 6, 5025–5027. https://doi.org/10.31316/jk.v6i2.4061
Saefullah, A., Aisha, N., Lesmana, A. S., Holiza, N. E., & Ibad. (2023). Peran Orang Tua, Masyarakat dan Guru terhadap Motivasi Belajar Siswa SDN 03 Sukadana. Journal On Education, 5(4), 13057–13066. https://doi.org/10.31004/joe.v5i4.2305
Saefullah, A., Hidayatullah, S., Noviar, E., Fadli, A., Herawati, T., & Nurhayati. (2022). Pengembangan skill wirausaha mahasiswa STIE Ganesha melalui Program Pembinaan Mahasiswa Wirausaha (P2MW) Kemdikbudristek RI Tahun 2022. Membangun Masyarakat Mandiri Pasca Pandemi, 4, 173–183. https://doi.org/10.31258/unricsce.4.173-183
Saksana, J. C. (2018). ANALISIS PERBANDINGAN BANK UMUM KONVENSIONAL DAN BANK UMUM SYARIAH. Jurnal STIE Ganesha (Manajemen dan Bisnis), 2(1), Article 1.
Sugiyono,. (2013). Metode Penelitian Kuantitatif, Kualitatif, Dan R&D. Afabeta.
Zahra, F. (2019). Pengaruh Lokasi, Harga, dan Promosi terhadap Keputusan Nasabah Mengambil Pembiayaan Pemilikan Rumah (Studi Kasus Nasabah PT. Bank Sumut Capem …. repository.uinsu.ac.id. http://repository.uinsu.ac.id/id/eprint/7965
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
