Perancangan Website untuk Meningkatkan Brand Awareness dan Penjualan
Studi Kasus pada UMKM Taste.ki
DOI:
https://doi.org/10.55606/jurrie.v5i1.8086Keywords:
Brand Awareness, Digital Marketing, MSME, Sales, Website DesignAbstract
Taste.ki MSME, a café in Makassar, faces challenges from intense competition and an suboptimal digital marketing strategy, relying only on Instagram without a consistent content strategy. This study aims to design a website integrated with Instagram to strengthen Brand Awareness and increase sales. The research employed the Four-D method (Define, Design, Develop, Disseminate), and the website was designed using the Wordpress CMS. The results indicate that the website design was successfully implemented. The integration of the website with Instagram significantly improved Brand Awareness, evidenced by a Brand Recognition achievement of 88% and Brand Recall of 94%. Furthermore, this digital strategy positively impacted Taste.ki MSME's sales, showing an increase of 79.20%. This improvement confirms the crucial role of a website as an information hub and conversion channel in an MSME's digital marketing strategy to compete effectively in the digital era.Downloads
References
Andersson, P., Movin, S., Mähring, M., Teigland, R., & Wennberg, K. (n.d.). M ANAGING DIGITAL TR ANSFOR M ATION.
Badan Pusat Statistik. (2023). Statistik Telekomunikasi Indonesia 2023.
Chaaey, D., & Ellis-Chadwick, F. (n.d.). DIGITAL MARKETING Eighth Edition Harlow, England • London • New York • Boston • San Francisco • Toronto • Sydney • Dubai • Singapore • Hong Kong Tokyo • Seoul • Taipei • New Delhi • Cape Town • São Paulo • Mexico City • Madrid • Amsterdam • Munich • Paris • Milan.
De Marchi, V., Bettiol, M., & Maria, E. Di. (2023). UP Proceedings of the Doctorate ad Honorem Awarding Ceremony to Prof. Gary Gereffi and related workshop. www.padovauniversitypress.it
Erwin, E., Tinggi, S., Ekonomi, I., Makassar, C., Ardyan, E., & Ariasih, M. P. (2023). DIGITAL MARKETING (Penerapan Digital Marketing pada Era Society 5.0). https://www.researchgate.net/publication/379375026
Firmansyah, A. (2019). Pemasaran Produk dan Merek (Planning & Strategy) (Qiara Media, Ed.; First Edition). CV. Penerbit Qiara Media.
Kim, Y., & Lee, W. G. (2022). An Online Sales Platform Based Design of Limited Edition Production and Sales Systems. Journal of Logistics, Informatics and Service Science, 9(2), 1–17. https://doi.org/10.33168/LISS.2022.0201
Lina, Pragantha, J., Wasino, & Rusdi, Z. (2023). PENGEMBANGAN WEBSITE UNTUK MENINGKATKAN BRAND AWARENESS PADA UMKM THILLAXSTUFF. Jurnal Serina Abdimas, 1(2), 895–902. https://doi.org/10.24912/jsa.v1i2.26071
Lund, A. (2001). Measuring Usability with the USE Questionnaire. https://www.researchgate.net/publication/230786746
Ninia Lina, T., Supriyanto Rumetna, M., & Silvia Pormes, F. (2023). Pelatihan Penggunaan Website Sekolah Pada SD 141 Matalamagi Kota Sorong. ABDINE: Jurnal Pengabdian Kepada Masyarakat, 3(1), 67–73.
R. Kelly Rainer Jr., Brad Prince, & Casey Cegielski. (2012). Introduction to Information Systems Supporting and Transforming Business. Wiley.
Ryan Pratamansyah, S. (2024). Transformasi Digital dan Pertumbuhan UMKM: Analisis Dampak Teknologi pada Kinerja Usaha Kecil dan Menengah di Indonesia (Vol. 2, Issue 2). https://economics.pubmedia.id/index.php/jampk
Seturi, M. (2017). Brand Awareness And Success In The Market (Vol. 11). www.scientific-publications.net
Shinta, A. D., Prihatiningsih, N., & Adhypoetra, R. R. (2023). Pengaruh Website dan Instagram Jaklingko Sebagai Media Informasi Dalam Berinteraksi Dengan Pengguna Transportasi Jaklingko. Jurnal Cyber PR.
Zaini Muchtar, A., Informatika, T., Tinggi, S., Terpadu, T., Fikri, N., Munir, S., Si, S., & Kom, M. (2019). PERANCANGAN WEB E-COMMERCE UMKM RESTORAN BAKSO AREMA MENGGUNAKAN FRAMEWORK LARAVEL. Jurnal Teknologi Terpadu, 5(1).
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Nurmalianti Zaid, Muhammad Jamil, Valentino Aris
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
