Pemberdayaan Petani Lokal Melalui Inovasi Body Scrub Berbahan Jambu Biji dan Beras Merah di Desa Marga
DOI:
https://doi.org/10.55606/nusantara.v5i2.4675Keywords:
Body Scrub, Empowerment, JabirasAbstract
The increasing intensity of ultraviolet (UV) radiation due to global warming poses serious risks to skin health and has led to a rising market demand for natural-based skincare products. Jabiras Body Scrub is an innovative body care product formulated from guava and brown rice to protect and nourish the skin from UV exposure. This program aims to produce an organic-based skincare product while empowering local farmers as raw material suppliers. The target market includes men and women aged 17 and above across Indonesia, including visiting tourists. Laboratory tests show that each 50-gram package of Jabiras contains 3% vitamin C and 1% antioxidants, which are effective in improving skin condition within two weeks. The product is registered with a Business Identification Number (NIB) and has obtained Intellectual Property Rights (IPR) for its brand and promotional flyer. Marketing strategies are carried out digitally via social media and e-commerce, as well as conventionally through entrepreneurship expos and word of mouth. This initiative has reached its break-even point, with a total of 250 units sold from May to September, generating IDR 9,750,000 in revenue. This activity not only achieved its sales targets but also strengthened the foundation for a sustainable business model that supports local farmers.
Downloads
References
Badan Meteorologi, Klimatologi, dan Geofisika. (2024, 19 Juni). Indeks sinar ultraviolet. https://www.bmkg.go.id/cuaca/indeks-uv.bmkg
Carissa, A. O., Fauzi, A., & Kumadji, S. (2014). Penerapan customer relationship management (CRM) sebagai upaya untuk meningkatkan loyalitas pelanggan. Jurnal Administrasi Bisnis (JAB), 15(1).
Ernawati, E., Mardikaningsih, R., Darmawan, D., & Sinambela, E. A. (2022). Pengembangan keunggulan kompetitif UMKM melalui strategi orientasi pasar dan inovasi produk. Jurnal Industri Kreatif dan Kewirausahaan, 5(2).
Fitriyah, D., Ayu, D. P., Puspita, S. D., Kartika, R. C., & Ubaidillah, M. (2022). Kandungan nutrisi dan aktivitas antimikroba ekstrak beras merah. Jurnal Pangan dan Gizi, 12(2), 30–36.
Ghufron, M. I., Warisa, U., Munawwaroh, F., & Aslamiyah, S. (2024). Transformasi digital melalui penggunaan Google Profil Bisnis dalam pengembangan produk bisnis pada Cafe Grassroot di Paiton Probolinggo. Indo-Fintech Intellectuals: Journal of Economics and Business, 4(6), 2865–2880.
Humaida, N. (2024). Dasar-dasar pengetahuan lingkungan berbasis perubahan iklim global. Urban Green Central Media.
Isfardiyana, S. H. (2014). Pentingnya melindungi kulit dari sinar ultraviolet dan cara melindungi kulit dengan sunblock buatan sendiri. Asian Journal of Innovation and Entrepreneurship (AJIE), 3(2), 126–133.
Juliastuti, H., Yuslianti, E. R., Rakhmat, I. I., Handayani, D. R., Prayoga, A. M., Ferdianti, F. N., Prastia, H. S., & Dara, R. J. (2021). Sayuran dan buah berwarna merah, antioksidan penangkal radikal bebas. Deepublish.
Liputan6. (2023, 21 Mei). BMKG imbau masyarakat waspadai gelombang laut hingga 2,5 meter di pantai wisata Bali. https://www.liputan6.com/bisnis/read/5292862/bmkg-imbau-masyarakat-waspadai-gelombang-laut-hingga-25-meter-di-pantai-wisata-bali
Lulu, A. D. S., & Yuswar, M. A. (2022). Review: Penggunaan vitamin C pada sediaan. Jurnal Cerebellum, 31–34.
Ojasalo, J., & Ojasalo, K. (2018). Kanvas model bisnis logika layanan. Jurnal Penelitian Pemasaran dan Kewirausahaan, 20(1), 70–98.
Okoro, E., Ogunbiyi, A., & George, A. (2016). Prevalence and pattern of acne vulgaris among adolescents in Ibadan, south-west Nigeria. Journal of the Egyptian Women’s Dermatologic Society, 13(1), 7–12. https://doi.org/10.1016/j.jewds.2015.11.001
Rohman, A. (2017). Buku dasar-dasar manajemen.
Sari, A. N. (2015). Antioksidan alternatif untuk menangkal bahaya radikal bebas pada kulit. Elkawnie: Journal of Islamic Science and Technology, 1(1), 63–68.
Tan, V., Dewi, I. P., & Simamora, A. J. (2022). Formulasi krim body scrub sari buah jambu biji merah. Jurnal Katalisator, 7(2), 246–256.
Wenas, D. M. (2021). Kajian potensi ekstrak beras merah dan aplikasinya dalam perawatan kulit. Sainstech Farma: Jurnal Ilmu Kefarmasian, 14(2), 121–126.
Widiati, E., Levyda, L., & Ratnasari, K. (2021). Optimalisasi media sosial Instagram dalam aktivitas bisnis bagi UMKM di Bangka Belitung. Jurnal Industri Kreatif dan Kewirausahaan, 4(2).
Widyamurti, N. (2018). Pemasaran pariwisata melalui kemasan produk UKM standing pouch berbahan paper metal di era ekonomi kreatif. Jurnal Industri Kreatif dan Kewirausahaan, 1(1).
Wijaya, A., Sisca, S., Silitonga, H. P., Candra, V., Butarbutar, M., Sinaga, O. S., Hasibuan, A., Efendi, E., Priyojadmiko, E., & Simarmata, J. (2020). Manajemen operasi produksi.
Wijayadi, L. Y., Kurniawan, J., & Satyanegara, W. G. (2024). Penyuluhan dan pemeriksaan untuk mencegah kerusakan kulit akibat paparan sinar matahari. Community Development Journal: Jurnal Pengabdian Masyarakat, 5(2).
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 NUSANTARA Jurnal Pengabdian Kepada Masyarakat
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
