Profesionalisme Tour Leader dalam Pelayanan Jamaah Umrah Studi Pengalaman Magang Mahasiswa UINSU di PT Amar Madani Masyhur Islamic Tour and Travel

Muhammad Gilang Ramadhan; Abdul Halim; Ranse Wirani; Aulia Permata Sari; Indita Rinanty Br. Damanik; Sholatiah Sholatiah; Muhammad Arif Fadhilah; Annisa Rahma Aulia

doi:10.55606/jurrafi.v3i2.8560

Authors

Muhammad Gilang Ramadhan Universitas Islam Negeri Sumatera Utara
Abdul Halim Universitas Islam Negeri Sumatera Utara
Ranse Wirani Universitas Islam Negeri Sumatera Utara
Aulia Permata Sari Universitas Islam Negeri Sumatera Utara
Indita Rinanty Br. Damanik Universitas Islam Negeri Sumatera Utara
Sholatiah Sholatiah Universitas Islam Negeri Sumatera Utara
Muhammad Arif Fadhilah Universitas Islam Negeri Sumatera Utara
Annisa Rahma Aulia Universitas Islam Negeri Sumatera Utara

DOI:

https://doi.org/10.55606/jurrafi.v3i2.8560

Keywords:

PT Amar Madani Masyhur, Service Effectiveness, Service Forms, Service Management, Tour Leader

Abstract

This study aims to analyze the internship experience of UINSU students at PT Amar Madani Masyhur Islamic Tour and Travel in the context of professionalism in serving Umrah pilgrims by tour leaders. The analysis focuses on four main aspects: the company’s profile and history, tour leader service management, forms of services provided, and the effectiveness of services in enhancing pilgrims’ satisfaction. Tour leader professionalism plays a crucial role in ensuring a smooth spiritual journey through responsive, structured, and integrity-based assistance. The research employs a qualitative-descriptive method with a field study and participatory observation approach, including interviews, documentation, and service evaluation during the internship program. The findings indicate that PT Amar Madani Masyhur implements a well-organized tour leader management system, covering administrative services, manasik guidance, ritual assistance, as well as accommodation and transportation services that effectively meet pilgrims’ needs. The novelty of this study lies in integrating institutional profile analysis with students’ practical experiences in understanding professional standards of competent, integrity-driven, and service-oriented tour leaders.

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