Strategi Manajemen Produksi Sendratari Kendit Pagesangan sebagai Representasi Budaya Lokal pada Pertunjukan TMII 2025

Abstract

This study was motivated by the importance of production management in supporting the representation of local culture through traditional performing arts on a national stage. Sendratari Kendit Pagesangan, performed by Sanggar Nyi Pandansari Boja at Taman Mini Indonesia Indah (TMII) in 2025, serves as an effort to preserve and introduce the local culture of Kendal to a wider audience. The study aims to analyze the production management strategies employed in the performance and to examine how Kendal’s local culture is represented through the artistic elements of the production. A descriptive qualitative approach was used, with data collected through observation, interviews, and documentation. The research informants included the studio leader, production team, artistic staff, music director, and dancers involved in the performance. Data were analyzed through the processes of data reduction, data display, and conclusion drawing. The findings reveal that the production management strategy was implemented systematically and collaboratively through four main stages: planning, organizing, implementation, and evaluation. The representation of Kendal’s local culture was manifested through the portrayal of the figure of Nyi Pandansari, the use of traditional dance movements, gamelan music, make-up and costumes, communal values of mutual cooperation, and local traditions presented in the performance. These findings indicate that production management functions not only as a system for organizing performances but also as an important medium for constructing, strengthening, and communicating local cultural identity to a national audience.