Optimalisasi Produksi Konten Kreatif pada Media Sosial Tiktok Garuda Systrain Interindo
DOI:
https://doi.org/10.55606/jurrsendem.v4i2.7567Keywords:
Brand Awareness, Content Optimization, Digital Communication, IMC, TikTokAbstract
This study analyzes the optimization of creative content production on the TikTok platform of Garuda Systrain Interindo, a company engaged in occupational safety and health (K3) certification services. The research aims to (1) identify how the content production process is optimized and (2) examine how such optimization improves the effectiveness of creative content based on the principles of Integrated Marketing Communication (IMC). Using a qualitative descriptive approach, data were collected through observation of the company’s TikTok content, documentation, and analysis of content performance indicators. The results show that the optimization process includes structured planning through content planning sheets, determination of content pillars, talent briefing, consistency in editing style, and template standardization. These efforts are supported by post-production activities such as scheduling, performance monitoring, and evaluation through TikTok Analytics. Furthermore, the optimization significantly enhances content effectiveness, as indicated by increased engagement, reach, and stable performance of educational content. The implementation of IMC particularly in terms of message consistency, visual uniformity, and brand identity integration strengthens brand awareness and improves the clarity of K3 educational messages delivered to audiences. Overall, optimized and IMC-based content production contributes to more effective digital communication and strengthens the company’s professional image on social media.
Downloads
References
Adikristanto, A. D., & Angelita, G. (2024). Implementasi IMC dalam program Karisma Event Nusantara 2024. Journal of Education Research, 5(3), 45–60. https://doi.org/10.37985/jer.v5i3.1569
Ardani, S. P., & Harahap, W. L. (2024). Strategi konten kreatif untuk meningkatkan engagement UMKM di sosial media. Jurnal Rupa Mata, 2(2), 55–63. https://doi.org/10.62375/jdkv.v2i2.228
Arianto, B., & Handayani, B. (2023). Media sosial sebagai saluran komunikasi digital kewargaan: Studi etnografi digital. Jurnal Komunikasi dan Media, 2(2), 88–96. https://doi.org/10.62022/arkana.v2i02.5813
Aristana, I. D. G., Putra, I. G. B. N. E., & Purnami, S. M. (2024). The influence of consistent social media communication on brand awareness of Ignos Studio's MSMEs. Brilliant International Journal of Management and Tourism, 5(2), 343–353. https://doi.org/10.55606/bijmt.v5i2.4922
Fitri, A. N., Rahmawati, A., & Hamdani, T. C. (2023). Pengaruh komunikasi pemasaran terpadu terhadap brand awareness lembaga pelatihan di era digital. Edutik: Jurnal Pendidikan TIK, 5(3), 1–10. https://doi.org/10.53682/edutik.v5i3.11846
Hamidah, S. N., & Azzahra, S. N. (2025). Optimalisasi strategi digital marketing melalui konten Instagram dalam meningkatkan penjualan kopi. Jurnal Komunikasi dan Media Interaktif, 5(1), 22–31. https://doi.org/10.30997/almujtamae.v5i1.17071
Hutagalung, N. (2023). An integrated marketing communication strategy to enhance brand awareness among millennial consumers. JSSHRF, 3(6), 77–90. https://doi.org/10.55640/jsshrf-03-06-02
Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson Education.
Mamduh, N. (2022). Strategy of IMC to increase brand awareness in millennial generations. IJRDO - SSHR, 5(12), 1–14. https://doi.org/10.53555/sshr.v5i12.4044
Marescotti, K. G., Retu, M. K., & Sedu, V. A. (2024). Optimalisasi pengelolaan kesehatan dan keselamatan kerja (K3) pada organisasi. Jurnal Ilmu Komunikasi dan Media Sosial (JKOMDIS), 4(3), 899–904. https://doi.org/10.47233/jkomdis.v4i3.2371
Purwati, A., & Ariyani, N. (2024). Integrated marketing communication in building brand equity in the social media era. Ilomata International Journal of Social Science, 6(2), 1–12. https://doi.org/10.61194/ijss.v6i2.1686
Putri, S., & Sartika, I. (2025). Integrated marketing communication dalam meningkatkan brand awareness pada bisnis startup di Grosirone. Professional: Jurnal Komunikasi dan Administrasi Publik, 12(1), 185–196. https://doi.org/10.37676/professional.v12i1.8363
Razak, I. (2022). Content marketing strategy in increasing consumer interaction on social media. Journal of Data Science / Visualization, 2(1), 1–12. https://doi.org/10.58471/jds.v2i01.4008
Saraan, M, R, G., Arwansyah, D., Fatmawati, E. (2025). Peran Media Sosial Strategi Komunikasi Pemasaran: Analisis Efektivitas dan Implementasi. Jurnal Mahasa Center, 1(1),106–119. https://doi.org/10.34007/ebmsj.v5i1.13
Selviana, S., Suwarni, L., & Kathriana, K. (2024). Promosi keselamatan dan kesehatan kerja dengan media video terhadap peningkatan pengetahuan dan sikap pekerja sektor informal di Kota Pontianak, 19(4). https://doi.org/10.26714/jkmi.19.4.2024.11-16
Shaseria, A., Maya M. S., & Herman. (2024). Strategi Komunikasi Pemasaran pada Instagram (@value.consult) dalam Membangun Brand Awareness. Jurnal Bisnis dan Komunikasi Digital, 2(4), 115–128. https://doi.org/10.47134/jbkd.v2i4.4413
Sitanggang, A, S. (2024). Efektivitas Strategi Digital Marketing di Media Sosial: Studi Kasus Facebook, Instagram, dan Tiktok Generasi Z. Jurnal Pemasaran Modern, 2(3), 233–241. DOI: 10.59603/masman.v2i3.489
Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
Sugondo, K., & Yulianto, Y. H. (2023). Strategi Promosi di Media Sosial Berbasis IMC pada Perusahaan Jasa Fotografi. Gestalt, 5(2), 22–35. https://doi.org/10.33005/gestalt.v5i2.130
Utomo, S. B., Nugraha, J. P., & Rachmadi, I. (2023). Analysis of The Effectiveness of Integrated Digital Marketing Communication Strategies in Building MSMEs Brand Awareness Through Social Media. JSisfotek, 5(4), 1–15. https://doi.org/10.60083/jsisfotek.v5i4.311
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Jurnal Riset Rumpun Seni, Desain dan Media
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
