Analisis Perlindungan Hukum Terhadap Pelanggaran Merek Dagang Produk Lokal di Pasar Digital
DOI:
https://doi.org/10.55606/jurrish.v4i1.5171Keywords:
Digital marketplace, Legal protection, MSMEs, Trademark infringement, TrademarksAbstract
The growth of the digital marketplace presents both opportunities and challenges for MSMEs (Micro, Small, and Medium Enterprises) in protecting their trademarks. This study aims to analyze the legal protections against trademark infringement of local products in the digital marketplace, identify the challenges faced by MSMEs, and formulate effective preventive and repressive strategies. The research employs a normative-empirical approach, analyzing Law No. 20 of 2016 on Trademarks, the Electronic Information and Transactions Law (ITE Law), and a case study of the MSME MoriGe. The findings reveal that while Indonesia's legal framework for trademark protection is adequate, its implementation faces obstacles such as low awareness among MSMEs regarding trademark registration, slow law enforcement, and the complexity of infringements in the digital space. This study recommends proactive trademark registration, enhanced collaboration with digital platforms, and widespread legal outreach to MSMEs. The research findings are expected to contribute to strengthening legal protections for local product trademarks in the digital era.
Downloads
References
BPOM. (2022). Laporan tahunan perlindungan merek dagang.
Direktorat Jenderal Kekayaan Intelektual. (2022). Kemenkumham.
Garcia, M. (2022). Digital trademark enforcement in developing countries. Routledge.
Hartanto, B. (2023). Implementasi UU Merek di Indonesia. Jurnal Hukum Bisnis, 12(2), 45–67.
ICANN. (2020). Cybersquatting trends report. https://www.icann.org/
Indonesia. (2016). Undang-Undang Nomor 19 Tahun 2016 tentang perubahan atas Undang-Undang Nomor 11 Tahun 2008 tentang Informasi dan Transaksi Elektronik.
Kementerian Hukum dan Hak Asasi Manusia. (n.d.). Peraturan Menteri Hukum dan HAM Nomor 67 Tahun 2016.
Nugroho, A. (2023). Kolaborasi platform digital dalam penegakan hukum merek. Jurnal Cyber Law, 5(1), 112–130.
Prasetyo, D. (n.d.). Perlindungan hukum merek dagang di era digital. PT Gramedia.
Putra, A. (2022). Efektivitas mekanisme perlindungan merek di platform e-commerce Indonesia. Jurnal Hukum Bisnis Digital, 8(1), 33–50.
Republik Indonesia. (2016). Undang-Undang Nomor 20 Tahun 2016 tentang Merek dan Indikasi Geografis.
Sari, D. (2021). Analisis yuridis pelanggaran merek dagang di marketplace. Penerbit Hukum Indonesia.
Siregar, H. (2023). Solusi pelanggaran merek di marketplace. Jurnal Perlindungan Konsumen, 7(1), 56–72.
Winfield, P. H., & Jolowicz, J. A. (2010). Winfield and Jolowicz on tort (18th ed.). Sweet & Maxwell.
World Intellectual Property Organization. (2021). Global innovation index 2021. https://www.wipo.int/
World Trade Organization. (1994). Agreement on trade-related aspects of intellectual property rights (TRIPS). https://www.wto.org/
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
