Jurnal Manajemen Riset Inovasi ; Topik dalam Jurnal Manajemen Riset Inovasi berkaitan dengan aspek apapun dari Manajemen, dan Lain Yang Belum Tercantum. Jurnal ini terbit 1 tahun 4 kali (Januari, April, Juli dan Oktober). Print ISSN : 2963-2307, Online ISSN : 2964-7800. Jurnal ini terakreditasi SINTA 5 (SK Direktur Jenderal Pendidikan Tinggi, Riset, dan Teknologi Nomor 156/C/C3/KPT/2026 tanggal 7 April 2026, tentang Pemberitahuan Hasil Akreditasi Jurnal Ilmiah Periode 2 Tahun 2025), dimulai dari Volume 1 Nomor 2 Tahun 2023 sampai Volume 6 Nomor 1 Tahun 2028. Indexed by : Journal Sponsors and Partners :
Pengaruh Profitabilitas, Likuiditas, dan Struktur Modal terhadap Harga Saham Perusahaan Manufaktur di Bursa Efek Indonesia
Investment decisions in pharmaceutical manufacturing companies listed on the Indonesia Stock Exchange (IDX) are influenced by fundamental analysis and stock price fluctuations. Stock prices reflect market perceptions shaped by profitability, liquidity, and capital structure. This study examines the effects of Return on Assets (ROA), Current Ratio (CR), and Debt-to-Equity Ratio (DER) on stock prices, both partially and simultaneously. Using a quantitative approach, the study analyzes secondary data from audited financial statements and stock prices of 12 pharmaceutical companies during 2022–2024, totaling 36 observations. Panel data regression with EViews 12 is applied. Results show that ROA and DER have positive and significant effects on stock prices, while CR has a negative but insignificant effect. Simultaneously, all three variables significantly influence stock prices, with an adjusted R² of 73%, indicating strong explanatory power. Profitability (ROA) is the most influential factor, followed by capital structure (DER), while liquidity (CR) shows no significant impact.
Copyright (c) 2026 Jurnal Manajemen Riset Inovasi https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Live TikTok, Konten Viral, dan FOMO terhadap Pembelian Kuliner di Jombang
This study investigates the impact of TikTok Live, viral content, and Fear of Missing Out (FOMO) on the purchasing decisions of Gen Z consumers in Jombang City for food and drink products. Social media, particularly TikTok, has rapidly expanded and functions as a potent digital marketing instrument. It influences consumer behavior through live broadcasting and the dissemination of viral content. The objective is to examine the influence of these three factors on purchasing decisions. This study employs a quantitative methodology. The data was obtained from surveys administered to 60 Gen Z participants who purchased food or beverages following exposure to TikTok advertising. Samples were selected by purposive sampling. Data were examined using multiple linear regression with SPSS software. Findings indicate that TikTok Live exerts a favorable and substantial impact on purchasing decisions. Viral material exerts no substantial impact. FOMO exerts a detrimental and substantial impact. The results indicate that TikTok live streaming effectively enhances consumer purchases, especially within the food industry.
Pengaruh Workforce Agility, Job Satisfaction, dan Work Engagement terhadap Adaptive Perfomance Karyawan PT. MMT Buana Logistik
This study aims to analyze the influence of workforce agility, job satisfaction, and job engagement on employee adaptive performance at PT. MMT Buana Logistik. The dynamic logistics industry requires employees who have high adaptability to technological changes and operational demands. This type of research is quantitative causality with an explanatory approach. The population in this study were all employees of PT. MMT Buana Logistik, totaling 49 people, with the sampling technique used saturated sampling (census). Data were collected through questionnaires with a 5-point Likert scale. Data analysis techniques used included instrument testing (validity and reliability), testing of classical assumptions (normality, multicollinearity, and heteroscedasticity), and multiple linear regression analysis. Hypothesis testing was carried out through t-tests (partial), F-tests (simultaneous) and coefficient of determination (R2). The results showed that workforce agility, job satisfaction, and job engagement partially and simultaneously have a positive and significant influence on employee adaptive performance. These findings imply the importance of managing work flexibility, fulfilling employee satisfaction, and increasing work engagement to build adaptive human resources to support company competitiveness in the logistics industry.
Pengaruh Budaya Organisasi terhadap Kinerja Pegawai melalui Kepuasan Kerja pada Kantor Dinas Lingkungan Hidup Kebersihan dan Keindahan Kota Banda Aceh
This study aims to analyze the influence of organizational culture on employee performance through job satisfaction at the Banda Aceh City Environmental, Sanitation, and Beautification Office. This study employs a quantitative approach using an associative method. The study population consisted of 44 civil servants, all of whom were included in the sample using a census method. Data collection was conducted via a questionnaire using a Likert scale, supplemented by observations and interviews. The data analysis techniques employed included path analysis, t-tests, the coefficient of determination (R²), and the Sobel test to examine the mediating role. The results of the study indicate that organizational culture has a positive and significant effect on employee performance, with a significance value of 0.004 and a calculated t-value of 3.014. Organizational culture also has a positive and significant effect on job satisfaction, with a p-value of 0.003 and a t-statistic of 3.940. Furthermore, job satisfaction has a positive and significant effect on employee performance with a significance value of 0.000 and a t-value of 5.174. A mediation test using the Sobel test indicates that job satisfaction significantly mediates the effect of organizational culture on employee performance with a t-value of 3.818 (>1.96). The coefficient of determination of 0.832 indicates that 83.2% of the variation in employee performance can be explained by organizational culture, job satisfaction, and their interaction, while the remainder is influenced by other variables outside the scope of this study. Thus, it can be concluded that organizational culture has a strong influence on improving employee performance, both directly and through job satisfaction as a mediating variable.
The Role of Brand Equity in Strengthening the Competitiveness of “Dinara Wooden Heel” Batik Sandal Products
This study aims to analyze the role of brand equity in enhancing the competitiveness of batik sandal products at “Dinara Wooden Heel.” The research adopts a qualitative approach using a case study method to gain an in-depth understanding of how the elements of brand equity namely brand awareness, perceived quality, brand association, and brand loyalty are developed and utilized by the business actors. Data were collected through in-depth interviews with the business owner and consumers, direct observation, and documentation. The data analysis technique was conducted descriptively through the stages of data reduction, data display, and conclusion drawing. The findings indicate that brand equity plays a significant role in improving the competitiveness of Dinara Wooden Heel. The dimensions of perceived quality and brand association serve as the primary strengths in creating competitive advantage through consistent product quality and culture-based differentiation. Meanwhile, brand awareness declined due to distribution limitations during the pandemic, but has gradually recovered through the utilization of social media. On the other hand, brand loyalty has been established through repeat purchases, although its management remains relatively informal. Overall, the four dimensions of brand equity are integrated in enhancing competitiveness through brand visibility, product differentiation, consumer trust, and customer loyalty.
Pengaruh Ketersediaan Barang, Efektivitas Komunikasi, dan Strategi Promosi terhadap Volume Penjualan PT.Distribusindo Cemerlang Jaya
This study aims to determine the effect of product availability, communication effectiveness, and promotional strategy on sales volume at PT.Distribusindo Cemerlang Jaya, a cosmetic and skincare distribution company in Batam city. The background of this research is based on pre-survey result indicating suboptimal sales volume along with operational challenges including stock shortages, communicatiob gaps, and limited promotional activities.ths research employs a quantitative method. The population consist of all comsumers, with a sample of 43 respondent selected using a saturated sampling technique. Data were collected through questionnaires using a likert scale and analyzed using validity and reliability test, classical assumption tests, multiple linear regression, t-test, F-test, and coefficient of determination (R²) with SPSS. Result show that partially, product availability does not significantly affect sales volume (sig. 0,313 > 0,05), and communication effectiveness also does not significantly affect sales volume (sig. 0,898 > 0,05). However, promotional strategy has a positive and significant effect on sales volume (sig, 0,000 < 0,05). Simultaneously, all three variables significantly affect sales volume (F = 212.642, sig. 0,000 < 0,05). The coefficient of determination (R²) is 0,942 indicating that 94,2% of the variation in sales volume is explained by the three independent variables. Promotional strategy is the most dominant factor influencing sales volume is explained by the three independent variables. Promotional strategy is the most dominant factor influencing sales volume at PT.Distribusindo Cemerlang Jaya.
Strategi Marketing Mix (4P) dalam Memperkuat Citra Merek pada UMKM Hijab: Studi Kasus pada UMKM Bell.Scraft
This study is motivated by the increasing competition in the Muslim fashion industry, which encourages SMEs to develop effective marketing strategies to build brand image. The purpose of this study is to analyze the implementation of the marketing mix (4P) strategy in strengthening the brand image of Bell.Scraft SMEs. This research employs a qualitative approach using a case study design. Data were collected through interviews, observations, and documentation, and then analyzed using the data analysis techniques of Miles, Huberman, and Saldana, which include data condensation, data display, and conclusion drawing. The results indicate that the product aspect is carried out through continuous trend research and market needs analysis, the pricing aspect applies a combination of cost-based and value-based approaches, the distribution aspect utilizes a multichannel strategy through resellers, social media, and marketplaces, while the promotion aspect focuses on trust-based digital strategies through authentic content and influencers. Overall, the implementation of the marketing mix (4P) supports the strengthening of Bell.Scraft’s brand image amid market competition. The implications of this study suggest that the use of integrated and digital-based marketing strategies can enhance the competitiveness of SMEs and build long-term relationships with consumers.
Pengaruh Desain Template Siap Pakai, Layanan Konsultasi Desain dan Kemudahan Pemesanan Online terhadap Minat Beli Konsumen di Toko Percetakan Bahtera Batam
This study aims to analyze the influence of ready-to-use template designs, design consultation services, and the ease of online ordering on consumer purchasing interest at the Bahtera Batam Printing Shop, both partially and simultaneously. This study used a quantitative approach with a survey method. The population in this study was all consumers who made purchases at the Bahtera Batam Printing Shop, with a sample size of 123 respondents. The sampling technique used non-probability sampling with a purposive sampling method. Data collection was conducted through questionnaires measured using a Likert scale. Data were analyzed using multiple linear regression, hypothesis testing (t-test and F-test), and coefficient of determination testing using SPSS.The results of the partial test (t-test) indicate that ready-to-use template designs have a positive and significant effect on consumer purchasing interest (significance value 0.005 < 0.05). Design consultation services also have a positive and significant effect on consumer purchasing interest (significance value 0.002 < 0.05). Similarly, the ease of online ordering had a positive and significant effect on consumer purchase intention (significance value 0.001 < 0.05). Simultaneous testing (F-test) demonstrated that ready-to-use template designs, design consultation services, and ease of online ordering collectively had a positive and significant effect on consumer purchase intention at Bahtera Batam Printing Shop (significance value 0.000 < 0.05). Based on the coefficient of determination test (Adjusted R-square), 48.1% of the variation in consumer purchase intention was influenced by these three services, while the remaining 51.9% was explained by factors outside this research model.
Pengaruh Ketersediaan Obat, Lokasi, dan Kualitas Pelayanan terhadap Keputusan Pembelian di Toko Obat Zahwa
This study investigates the influence of drug availability, location, and service quality on consumer purchasing decisions at Toko Obat Zahwa Batam. The phenomenon underlying this research is a significant decline of 23.3% in transactions at Toko Obat Zahwa over three years (2022–2024). A quantitative approach with survey method was employed, involving 100 respondents selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed through multiple linear regression using IBM SPSS 26. The results indicate that drug availability has a positive and significant effect on purchasing decisions (t = 5.390; sig. = .000), service quality has a positive and significant effect (t = 4.700; sig. = .000), while location does not significantly influence purchasing decisions (t = –0.556; sig. = .579). Simultaneously, all three variables significantly affect purchasing decisions (F = 38.203; sig. = .000) and explain 53.0% of the variance (Adjusted R² = .530). The dominant influence of drug availability confirms the need-driven nature of pharmaceutical retail purchases, while the non-significant effect of location reflects habitual buying behavior among loyal consumers. These findings provide practical implications for independent drug store management in competitive markets.
Copyright (c) 2026 Zahwa Rahmadina, Yandra Rivaldo, Mohamad Aras https://creativecommons.org/licenses/by-sa/4.0
Evaluasi Kinerja Keuangan Daerah Berdasarkan Rasio Kemandirian, Efisiensi, Efektivitas, dan Pertumbuhan pada Daerah Istimewa Yogyakarta Tahun 2019–2024
This study aims to examine the level of regional financial independence and various financial ratios in assessing the performance of regency and city governments in the Special Region of Yogyakarta (DIY) for the 2019–2024 period. The method employed is a descriptive qualitative approach supported by quantitative data in the form of Budget Realization Reports (LRA). Performance measurement was conducted through several key indicators, including independence, effectiveness, efficiency, and growth ratios. The results indicate that the level of fiscal independence remains relatively low, characterized by a high dependency on transfer funds from the central government. On the other hand, the effectiveness ratio shows good achievement, as most regions were able to meet their revenue targets, particularly from Local Own-Source Revenue (PAD). However, the efficiency of expenditure management remains uneven across regions. Furthermore, the revenue growth ratio shows fluctuations influenced by economic conditions, including the impact of the pandemic. Overall, regional financial performance still needs to be improved, especially in strengthening fiscal independence and optimizing PAD potential.
Copyright (c) 2026 Reni Isuntari https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Stres Kerja dan Dukungan Organisasi terhadap Kinerja Karyawan Bank Pembangunan Daerah Jambi Cabang Sengeti
This study aims to examine the effect of job stress and organizational support on employee performance at Bank Pembangunan Daerah Jambi, Sengeti Branch. This research uses a quantitative method with a survey approach. The population in this study consisted of all employees of Bank Pembangunan Daerah Jambi Sengeti Branch totaling 33 employees. Data were collected through questionnaires using a Likert scale. Data analysis was conducted using multiple linear regression analysis preceded by instrument testing (validity and reliability) and classical assumption tests including normality, multicollinearity, and heteroscedasticity tests. The results show that job stress has a positive and significant effect on employee performance with a significance value of 0.009 (< 0.05). Organizational support also has a positive and significant effect on employee performance with a significance value of 0.003 (< 0.05). Simultaneously, job stress and organizational support significantly influence employee performance with a significance value of 0.024 (< 0.05). The coefficient of determination (R²) value of 0.821 indicates that 82.1% of the variation in employee performance can be explained by job stress and organizational support variables, while the remaining 17.9% is influenced by other variables outside this study.
Copyright (c) 2026 Aqil Rajmico, Adria Wuri Lastari, Mulia Inda Purwati https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Promosi Online, Inovasi Produk, dan Citra Merek terhadap Daya Saing Produk Peralatan Bucket Bunga di Batam
The purpose of this study is to examine how online promotion, product innovation, and brand image affect product competitiveness in Batam City's flower bucket equipment industry (CV Acmeteam). This study employs a quantitative methodology, gathering information from 100 respondents via questionnaires using Simple Random Sampling with Slovin formula from a population of 135 active customers. Data were analyzed through validity tests, reliability tests (Cronbach's Alpha = 0.750), classical assumption tests (normality, multicollinearity, heteroscedasticity), multiple linear regression, partial t-test, simultaneous F-test, and coefficient of determination (R²). Results show that all questionnaire items are valid and reliable. The normality test (Asymp. Sig. = 0.866 > 0.05) indicates normally distributed data, and no multicollinearity (VIF < 10) or heteroscedasticity (Sig. > 0.05) was detected. Regression analysis reveals that online promotion (β = 0.521, Sig. = 0.041), product innovation (β = 0.668, Sig. = 0.033), and brand image (β = 0.458, Sig. = 0.049) each significantly influence product competitiveness. Simultaneously, all three variables are significant (F = 9.876, Sig. = 0.000) and explain 44.9% (R² = 0.449) of product competitiveness variance. Product innovation is the strongest predictor. This study concludes that strong brand image, continuous product innovation, and effective digital marketing are essential pillars for enhancing product competitiveness. Business actors must optimize these three elements to compete effectively in an increasingly open creative industry market.
Copyright (c) 2026 Amanda Bella Shakira https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Stres Kerja dan Lingkungan Kerja Fisik terhadap Kinerja Karyawan pada Klinik Abdul Karim Medika Center
The objective of this study is to analyze the impact of work-related stress and the physical work environent on employeee perfornance at the Abdul Karim Medika Center Clinic. The reseearch method employed a quantittative aproach using a causal-associiative study design. The population consisted of 52 employees, while the selected sample conprised 46 employees chosen through simple random sampling. Data were collected through questionnaires, observations, and docunentation. It was found that work-related stress had a negative and significant impact on employee performance (R² = -0.340 and Sig. = 0.002 < 0.05). Meanwhile, the physical work environnent had a positive and significant impact on employee performance (R² = 0.528 and Sig. = 0.000 < 0.05). Concurrently, work stress and the physical work environment had a significant impact on employee perfornance (F calculated 30.621 and Sig. 0.000 < 0.05). The results of the coefficient of determination revealed that 68% of the variation in employee performance was explained by work stress and the physical work environment, while the remaining 32% was attributed to other factors.
Copyright (c) 2026 Eka Sulistiowati, Asep Jamaludin, Zenita Apriani https://creativecommons.org/licenses/by-sa/4.0
Implementasi Good Money Habit pada Mahasiswa KIP Kuliah Politeknik Negeri Medan
KIP Kuliah is a government-funded educational assistance program aimed at high school (SMA) graduates or equivalent who demonstrate strong academic potential but face economic constraints. This program is expected to expand access to higher education and help students complete their studies on time without being burdened by financial concerns. However, the effectiveness of KIP Kuliah utilization depends not only on the amount of aid provided but also on students’ ability to manage their finances wisely through the implementation of good money habits This study is a field research using a descriptive qualitative approach. The sample consists of six informants, namely KIP Kuliah recipients at Politeknik Negeri Medan from the 2020–2023 cohorts. The results show that personal financial management among students includes budgeting, controlling expenses, and saving behavior. In addition, several factors influence students’ financial behavior, such as financial literacy, social environment, lifestyle, and individual needs. With proper financial management, KIP Kuliah funds can be utilized optimally to support students’ academic success.
Copyright (c) 2026 Karina Adelia, Rikwan Efendi Salam Manik https://creativecommons.org/licenses/by-sa/4.0
Perbandingan Model Machine Learning dalam Memprediksi Churn Pelanggan Telekomunikasi
This study examines customer churn prediction in subscription-based telecommunications from a digital marketing perspective using machine learning. The analysis utilizes a secondary dataset of 7,043 customer records that simulate behavioral, contractual, and financial attributes commonly found in telecom services. Three classification algorithms Logistic Regression, Random Forest, and Gradient Boosting are applied to model churn behavior. Data preprocessing includes handling missing values, encoding categorical variables, and splitting data into training and testing sets. Model performance is evaluated using accuracy, recall, and ROC-AUC, with emphasis on recall due to its importance in identifying at-risk customers. The results show that Gradient Boosting achieves the highest overall performance with an ROC-AUC of 0.84, while Logistic Regression provides relatively higher recall. Key drivers of churn include short-term contracts, higher monthly charges, and lower service engagement. However, recall remains moderate, indicating limitations in capturing complex behavioral factors. These findings suggest the need to combine predictive models with behavioral insights and highlight the importance of early customer engagement and long-term retention strategies.
Copyright (c) 2026 Santo Dewatmoko, Zaenal Muttaqien https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Pengembangan Kompetensi Teknis, Customer Relationship Management, dan Kualitas Sistem Prosedural terhadap Keunggulan Bersaing pada Perusahaan PT Spectrum Lintas Service Batam
Analysis of the business situation experienced by PT Spectrum Lintas Service indicates that the achievement of success in obtaining large-scale project contracts is greatly influenced by the technical image and confidence given by clients. This study aims to investigate the impact of Improving Technical Qualifications, Customer Relationship Management, and Procedural Governance Quality on the Achievement of Competitive Advantage at PT Spectrum Lintas Service. The study population consisted of a total of 141 customers. The data analysis approach used was the SPSS tool to test the research hypothesis through t-test and F-test. The results of the F-test showed a significance probability value of 0.000 smaller than 0.05. Based on the findings, it can be concluded that improving technical qualifications, customer relationship management, and procedural governance quality significantly contribute to the competitive advantage of PT. Spectrum Lintas Service. Improving technical qualifications has a negative but not substantial impact on competitive advantage, with a significance value of 0.110 greater than 0.05. Customer relationship management has an impact on competitive advantage with a significance value of 0.00, which is smaller than 0.05. The quality of the procedural system has a significant influence on competitive advantage.
Copyright (c) 2026 Safa Hisham Kabbani, Mefri Yudi Wisra, Suyono Suyono https://creativecommons.org/licenses/by-sa/4.0
Re-konseptualisasi Diagnosis Organisasi Modern: Tinjauan Literatur Sistematis terhadap Peran Keterlibatan Karyawan dan Kesejahteraan Psikologis
Individual behavioral factors are critical determinants of organizational effectiveness and a vital component of modern organizational diagnosis. This study aims to identify and map individual behavioral factors as strategic indicators in organizational diagnosis using a Systematic Literature Review (SLR) approach guided by PRISMA 2020. Analysis of ten selected articles reveals that organizational effectiveness in the digital transformation era is driven by a reciprocal equilibrium between an individual's cognitive infrastructure and volatile work environment demands. The findings synthesize these behaviors into four strategic clusters: psychological well-being as primary infrastructure, digital structural support audits, justice and trust equilibrium, and psychological contract synchronization. This research provides tactical implications for Human Capital practitioners to transform annual diagnostic methodologies toward the implementation of monthly pulse surveys to detect fluctuations in well-being and disengagement intentions in real-time. This predictive diagnostic step is essential to mitigate turnover risks and design precise institutional interventions in hybrid work ecosystems.
Copyright (c) 2026 Fernanda Agip, Adinda Putri Maharani, Zella Nissa https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Penggunaan Sistem Pembayaran Shopee Paylater terhadap Perilaku Konsumtif Mahasiswa STIE Yapis Dompu
Transformasi digital dalam sistem transaksi ekonomi telah menggeser pola konsumsi masyarakat menuju penggunaan layanan finansial berbasis teknologi yang lebih instan, namun di sisi lain berpotensi memicu perilaku belanja yang tidak rasional. Fenomena ini tampak pada pesatnya adopsi fitur Buy Now Pay Later (BNPL) yang menawarkan fleksibilitas pembayaran tanpa agunan. Penelitian ini bertujuan untuk mengetahui pengaruh penggunaan sistem pembayaran Shopee PayLater terhadap perilaku konsumtif mahasiswa STIE Yapis Dompu. Shopee PayLater merupakan inovasi layanan keuangan digital yang memberikan kemudahan transaksi dengan kalangan mahasiswa. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian asosiatif. Data diperoleh melalui kuesioner kepada 94 responden yang dipilih menggunakan teknik purposive sampling. Analisis data menggunakan regresi linear sederhana dengan bantuan SPSS. Hasil penelitian menunjukkan bahwa penggunaan Shopee PayLater berpengaruh positif dan signifikan terhadap perilaku konsumtif mahasiswa. Hal ini dibuktikan dengan nilai signifikansi 0,000 < 0,05 serta koefisien determinasi sebesar 55,2%, yang menunjukkan kontribusi variabel penggunaan Shopee PayLater terhadap konsumtif mahasiswa. Dapat disimpulkan bahwa semakin tinggi penggunaan Shopee PayLater, maka semakin tinggi pula perilaku konsumtif mahasiswa STIE Yapis Dompu.
Copyright (c) 2026 Indah Sumandani, Chairul Adhim, Asmawati Asmawati https://creativecommons.org/licenses/by-sa/4.0
Analisis Kualitatif Tentang Dampak Cancel order dan Ratting Customer terhadap Kinerja, Performa dan Pendapatan Ojek Online (Gojek) di Slawi
This study aims to qualitatively analyze the impact of order cancellations and customer ratings on the performance, performance, and income of online motorcycle taxi (Gojek) drivers in the Slawi region. The research method used a qualitative approach with data collection techniques through in-depth interviews, observation, and documentation of a number of active drivers. The results show that the high rate of order cancellations, both from customers and the system, negatively impacts driver income stability and reduces work time efficiency. Furthermore, customer ratings play a crucial role in determining driver access to orders, incentives, and account sustainability. Drivers with low ratings tend to experience decreased performance due to limited opportunities to receive orders. On the other hand, the pressure to maintain high ratings also affects drivers' psychological state and work strategies. This study concludes that order cancellations and customer ratings are crucial factors that are interrelated in influencing the work quality and welfare of online motorcycle taxi drivers. Therefore, fairer and more transparent platform policies are needed to maintain a balance between customer satisfaction and driver protection.
Copyright (c) 2026 Sri Rahayu https://creativecommons.org/licenses/by-sa/4.0
Analisis Perilaku Konsumen terhadap Saluran Digital dan Fisik terhadap Strategi Omnichannel pada Multiple Case Study UMKM Bali
The development of digital technology and internet penetration are driving changes in consumer behavior and demanding that MSMEs not only adapt but also understand the operational motives and marketing channel integration strategies to face competition in the digital era. This study aims to examine the operational motives and technical adaptation processes of Micro, Small, and Medium Enterprises (MSMEs) in Bali in integrating online and offline marketing channels through an omnichannel strategy to respond to intense market competition in the digital era. This descriptive qualitative research uses a multiple case study approach in three different MSME sectors: goods maintenance services, creative services, and fashion retail. Data collection was conducted through direct observation, in-depth interviews, and a review of digital activities, then analyzed through single-case and cross-case stages. The results show that MSMEs optimize digital channels as instruments to expand reach and trigger consumer emotional engagement through a visual storytelling approach, while physical stores are crucially maintained as points of sensory validation. Functional integration has been proven to accommodate the shift in consumer behavior towards a hybrid decision-making pattern. In this pattern, consumers conduct information searches and initial evaluations online, but tend to shift to offline interactions to validate quality and finalize transactions to minimize purchase risk. In conclusion, cross-channel operational synergy has proven essential in boosting the competitive advantage of MSMEs.
Copyright (c) 2026 Tesar Librian Priyo Susilo, I Gusti Ngurah Agung Aditya Pramana https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Lingkungan Kerja dan Work Life Balance Terhadap Stres Kerja pada Hotel X
This study aims to examine the simultaneous and partial effects of the work environment and work-life balance on employee work stress at Hotel X. The research design is causal quantitative, with multiple linear regression analysis using SPSS 26.0 for Windows. The sample was obtained through purposive sampling (non-probability) of 120 respondents. The research subjects were employees working in shifts. The analysis results show that, (1) both variables simultaneously have a negative and significant effect on work stress, (2) the work environment has a negative and significant effect (sig. 0.002), and (3) work-life balance has a negative and significant effect (sig. 0.000). The work-life balance variable dominates its influence compared to the work environment, as seen from the lower significance value. These findings confirm that improving work-life balance and the work environment effectively reduces stress, especially for shift workers who are vulnerable to time imbalance. Based on the results, organizations are advised to optimize human resource management by maintaining a balance between job demands and employee conditions, as well as ensuring a proportional workload. Improvement in work-life balance can be achieved through flexible leave policies, adequate breaks between shifts, no overtime days except in emergencies, and minimizing personal time interruptions. These steps are expected to enhance employee well-being, retention, and productivity in the hospitality sector. Further research is recommended to explore different variables and methods, including comparing non-shift employees with the same variables, for more comprehensive insights.
Copyright (c) 2026 Luh Esta Yanti, Ida Bagus Koman Suarmaja https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Kinerja Karyawan terhadap Kepuasan Pelanggan dengan Mediasi Kualitas Layanan di Cafe Terserah Dompu
The primary focus of this study is to investigate how employee performance influences customer satisfaction, with service quality serving as a mediating variable. The study was conducted at Cafe Terserah Dompu using a quantitative approach. From a customer population of unknown size, a sample of 97 respondents was selected using accidental sampling. The sample size was determined using a sample size calculator with a margin of error of 10%. Data analysis employed Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results indicate that employee performance has a positive and significant effect on customer satisfaction. Employee performance also has a positive and significant effect on service quality. Furthermore, service quality has a positive and significant effect on customer satisfaction. The results of the mediation test confirmed that service quality mediates the effect of employee performance on customer satisfaction. These findings indicate that optimal staff performance, as conceptualized through the SOBC theoretical framework, can foster the creation of excellent service quality that effectively enhances customer satisfaction and positive experiences at Cafe Terserah Dompu.
Copyright (c) 2026 Danil Pratiwi, Mahmud Mahmud, Ibrahim Jakariah, Firmansyah Firmansyah https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Kualitas Sosialisasi Perpajakan dan Tax Morale terhadap Kepatuhan Wajib Pajak UMKM
This study aims to analyze the influence of the quality of tax outreach and tax morale on tax compliance among MSME taxpayers in the trade sector in Dompu Regency. Using a quantitative associative approach with simple random sampling, the study sample consisted of 96 respondents, calculated based on the Lemeshow formula. Primary data were collected through a structured questionnaire and analyzed using multiple linear regression techniques with SPSS version 27 software. The test results indicate that, both partially and simultaneously, the quality of tax socialization and tax morale have a positive and significant effect on MSME taxpayer compliance; thus, all hypotheses (H₁, H₂, and H₃) are accepted. The combination of external factors namely communicative education and internal factors namely voluntary moral awareness contributed 45.3% to the variation in taxpayer compliance, while the remaining 54.7% was influenced by other factors outside the research model. These findings confirm that improved compliance among MSME operators in Dompu Regency is optimally achieved when an understanding of regulations resulting from effective outreach is combined with a strong sense of moral responsibility as citizens.
Copyright (c) 2026 Firda Rabiatul Ain, Samsudin Samsudin, Dian Urna Fasihat https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Kualitas Pelayanan Publik terhadap Kepercayaan Masyarakat (Public Trust) Melalui Kepuasan Masyarakat Sebagai Variabel Mediasi di Kantor Kelurahan Karijawa
This study aims to analyze the effect of public service quality on public trust through public satisfaction as a mediating variable at the Karijawa Subdistrict Office. This is a quantitative study using an explanatory research approach. Using accidental sampling and the Lemeshow formula, a sample of 96 respondents was obtained from a total population of 1,343 service users. Primary data were collected via a 1–5 Likert-scale questionnaire and supplemented by secondary data from documentation and interviews. Data analysis employed the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method, involving evaluation of the outer model (validity and reliability) and the inner model (hypothesis testing via bootstrapping). The study concluded that the quality of public services at the Karijawa Subdistrict Office has a positive and significant impact on increasing public trust, both directly and indirectly. Reliable, responsive, transparent, and friendly service has proven to be the primary factor driving resident satisfaction. The emotional satisfaction consistently felt by the community regarding these administrative services eventually crystallizes and acts as a very strong mediating bridge in constructing, strengthening, and solidifying public trust and residents’ legitimacy regarding the credibility of the bureaucracy at the Karijawa Subdistrict Office. Therefore, the continuous improvement of service quality is the key to maintaining the stability of public trust at the sub-district level.
Copyright (c) 2026 Nurul Sidikah, Nurut Hayat, Asmawati Asmawati, firmansyah firmansyah https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Etos Kerja terhadap Kinerja Karyawan Perusahaan di Indonesia
In today’s era of multisectoral competition, the excellence of human resources (HR) is a crucial determinant of a company’s sustainability, as the achievement of its vision and mission heavily depends on employees who possess a resilient mindset and work ethic. This study was conducted to comprehensively examine the impact of work ethic on employee performance, drawing on various previous research findings. The research method applied was a literature review using a qualitative descriptive approach, synthesizing ten relevant scientific studies. The results of the data analysis consistently showed that work ethic has a positive and significant effect on employee performance. The findings confirm that work ethic is not merely a physical activity, but rather a manifestation of personality that motivates employees to perform at their best. From a managerial perspective, this study recommends that companies prioritize programs aimed at instilling professional values and fostering character development, as these strategies are crucial for creating a productive work culture, enhancing operational effectiveness, and strengthening the organization’s competitiveness in the face of global business challenges.
Copyright (c) 2026 Didit Darmawan, Muhammad Afian Firmansyah, Rahayu Mardikaningsih https://creativecommons.org/licenses/by-sa/4.0
Menciptakan Kepuasan Konsumen pada Jasa Servis Motor Berdasarkan Persepsi Pelanggan Bengkel Ikky Costum
This study aims to analyze the quality of motorcycle service services based on customer perception of the SERVQUAL model which consists of five main dimensions, namely reliability, responsiveness, assurance, tangibles, and empathy at the Ikky Costum Workshop in Samarinda using a qualitative approach. Data was obtained through observation, interviews, and documentation involving owners, mechanics and customers. Data analysis in this study uses interactive analysis techniques which include data reduction, data presentation, and conclusion drawn. The results of the study show that the quality of service in general meets customer expectations, especially in terms of service speed, friendly attitude and the ability to provide explanations to customers even though it is not fully optimal. However, there are still obstacles such as the limited number of mechanics, lack of service consistency, and lack of optimal time management. Workshop facilities are considered adequate to support customer comfort even though they still need improvement. Therefore, improving mechanical competence through periodic technical training, increasing the number of workers to improve service efficiency and improving the service management system to be more structured and consistent. In addition, workshops need to improve the quality of facilities such as the comfort of the waiting room and the arrangement of equipment as well as maintain a friendly attitude and attention to customers in order to create customer satisfaction and loyalty in the long term. Improving service quality needs to be done comprehensively to increase customer satisfaction and loyalty.
Copyright (c) 2026 Fakhruddin Fakhruddin https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Flash Sale dan Gratis Ongkos Kirim terhadap Keputusan Pembelian Konsumen pada Marketplace Shopee di Masyarakat Kabupaten Dompu
This study aims to analyze the effect of flash sales and free shipping on consumer purchasing decisions on the Shopee marketplace in Dompu Regency. This study uses a quantitative approach with a survey method. The study population is all active Shopee users in Dompu Regency whose number is not known for certain. The sample size was determined using the Lemeshow formula to obtain 96 respondents, while the sampling technique used purposive sampling. Data were collected through questionnaires using a Likert scale and analyzed using multiple linear regression with the help of SPSS. Before testing the hypothesis, the data were tested through validity, reliability, normality, multicollinearity, and heteroscedasticity tests. The results showed that flash sales have a positive and significant effect on consumer purchasing decisions with a regression coefficient value of 0.424 and a significance value of 0.000. Free shipping also has a positive and significant effect on purchasing decisions with a regression coefficient value of 0.504 and a significance value of 0.000. Simultaneously, flash sales and free shipping have a significant effect on purchasing decisions with a calculated F value of 248.542 and a significance value of 0.000. The Adjusted R Square value of 0.839 indicates that the two variables can explain 83.9% of the variation in consumer purchasing decisions. This finding indicates that promotional strategies such as flash sales and free shipping are important factors influencing consumer purchasing decisions on the Shopee marketplace Dompu Regency.
Copyright (c) 2026 Suhada Suhada, Yeye Suhaety, Desi Rubiyanti https://creativecommons.org/licenses/by-sa/4.0
Peran Badan Usaha Milik Desa dalam Meningkatkan Pendapatan Masyarakat Melalui Usaha Produksi Batako di Desa Matua
This study aims to analyze the role of the Village-Owned Enterprise (BUMDes) in increasing community income through a brick-making business unit in Matua Village, Woja Subdistrict, Dompu Regency. The method used is a descriptive qualitative approach. Primary data were collected through participatory observation and in-depth interviews with key informants selected via purposive sampling, including the Village Head, the BUMDes Director, unit managers, production workers, and consumer members of the community, while secondary data were obtained from BUMDes financial reports. Data analysis applied the Miles and Huberman interactive model (reduction, data presentation, and drawing conclusions) with validity testing using source and technique triangulation. The research results indicate that the Matua Village BUMDes plays a significant role as a central facilitator in breaking the cycle of seasonal unemployment for youth and farm laborers while simultaneously curbing the pace of urbanization. This brick-making business unit has been proven to increase workers’ monthly net income by 30% to 50% through a flexible system of daily wages and piecework. This increase in disposable income has a positive impact on the quality of life for workers’ families, particularly regarding nutritional needs and the continuity of children’s education, and creates a domino effect that accelerates the internal economic circulation of the village.
Copyright (c) 2026 Janwar Surya Ardi, Samsudin Samsudin, Fahru Mauzu https://creativecommons.org/licenses/by-sa/4.0