Jurnal Manajemen Riset Inovasi
type: channel
description: Jurnal Manajemen Riset Inovasi ; Topik dalam Jurnal Manajemen Riset Inovasi berkaitan dengan aspek apapun dari Manajemen, dan Lain Yang Belum Tercantum. Jurnal ini terbit 1 tahun 4 kali (Januari, April, Juli dan Oktober). Print ISSN : 2963-2307, Online ISSN : 2964-7800. Jurnal ini terakreditasi SINTA 5 (SK Direktur Jenderal Pendidikan Tinggi, Riset, dan Teknologi Nomor 156/C/C3/KPT/2026 tanggal 7 April 2026, tentang Pemberitahuan Hasil Akreditasi Jurnal Ilmiah Periode 2 Tahun 2025), dimulai dari Volume 1 Nomor 2 Tahun 2023 sampai Volume 6 Nomor 1 Tahun 2028. Indexed by : Journal Sponsors and Partners :
publisher: Pusat Riset dan Inovasi Nasional
language: en-US
publication name: Jurnal Manajemen Riset Inovasi
issn: 2963-2307
items: Pengaruh Profitabilitas, Likuiditas, dan Struktur Modal terhadap Harga Saham Perusahaan Manufaktur di Bursa Efek Indonesia
items: Pengaruh Live TikTok, Konten Viral, dan FOMO terhadap Pembelian Kuliner di Jombang
items: Pengaruh Workforce Agility, Job Satisfaction, dan Work Engagement terhadap Adaptive Perfomance Karyawan PT. MMT Buana Logistik
items: Pengaruh Budaya Organisasi terhadap Kinerja Pegawai melalui Kepuasan Kerja pada Kantor Dinas Lingkungan Hidup Kebersihan dan Keindahan Kota Banda Aceh
items: The Role of Brand Equity in Strengthening the Competitiveness of “Dinara Wooden Heel” Batik Sandal Products
items: Pengaruh Ketersediaan Barang, Efektivitas Komunikasi, dan Strategi Promosi terhadap Volume Penjualan PT.Distribusindo Cemerlang Jaya
items: Strategi Marketing Mix (4P) dalam Memperkuat Citra Merek pada UMKM Hijab: Studi Kasus pada UMKM Bell.Scraft
items: Pengaruh Desain Template Siap Pakai, Layanan Konsultasi Desain dan Kemudahan Pemesanan Online terhadap Minat Beli Konsumen di Toko Percetakan Bahtera Batam
items: Pengaruh Ketersediaan Obat, Lokasi, dan Kualitas Pelayanan terhadap Keputusan Pembelian di Toko Obat Zahwa
items: Evaluasi Kinerja Keuangan Daerah Berdasarkan Rasio Kemandirian, Efisiensi, Efektivitas, dan Pertumbuhan pada Daerah Istimewa Yogyakarta Tahun 2019–2024
items: Pengaruh Stres Kerja dan Dukungan Organisasi terhadap Kinerja Karyawan Bank Pembangunan Daerah Jambi Cabang Sengeti
items: Pengaruh Promosi Online, Inovasi Produk, dan Citra Merek terhadap Daya Saing Produk Peralatan Bucket Bunga di Batam
items: Pengaruh Stres Kerja dan Lingkungan Kerja Fisik terhadap Kinerja Karyawan pada Klinik Abdul Karim Medika Center
items: Implementasi Good Money Habit pada Mahasiswa KIP Kuliah Politeknik Negeri Medan
items: Perbandingan Model Machine Learning dalam Memprediksi Churn Pelanggan Telekomunikasi
items: Pengaruh Pengembangan Kompetensi Teknis, Customer Relationship Management, dan Kualitas Sistem Prosedural terhadap Keunggulan Bersaing pada Perusahaan PT Spectrum Lintas Service Batam
items: Re-konseptualisasi Diagnosis Organisasi Modern: Tinjauan Literatur Sistematis terhadap Peran Keterlibatan Karyawan dan Kesejahteraan Psikologis
items: Pengaruh Penggunaan Sistem Pembayaran Shopee Paylater terhadap Perilaku Konsumtif Mahasiswa STIE Yapis Dompu
items: Analisis Kualitatif Tentang Dampak Cancel order dan Ratting Customer terhadap Kinerja, Performa dan Pendapatan Ojek Online (Gojek) di Slawi
items: Analisis Perilaku Konsumen terhadap Saluran Digital dan Fisik terhadap Strategi Omnichannel pada Multiple Case Study UMKM Bali
items: Pengaruh Lingkungan Kerja dan Work Life Balance Terhadap Stres Kerja pada Hotel X
items: Pengaruh Kinerja Karyawan terhadap Kepuasan Pelanggan dengan Mediasi Kualitas Layanan di Cafe Terserah Dompu

Pengaruh Profitabilitas, Likuiditas, dan Struktur Modal terhadap Harga Saham Perusahaan Manufaktur di Bursa Efek Indonesia
type: item
description: Investment decisions in pharmaceutical manufacturing companies listed on the Indonesia Stock Exchange (IDX) are influenced by fundamental analysis and stock price fluctuations. Stock prices reflect market perceptions shaped by profitability, liquidity, and capital structure. This study examines the effects of Return on Assets (ROA), Current Ratio (CR), and Debt-to-Equity Ratio (DER) on stock prices, both partially and simultaneously. Using a quantitative approach, the study analyzes secondary data from audited financial statements and stock prices of 12 pharmaceutical companies during 2022–2024, totaling 36 observations. Panel data regression with EViews 12 is applied. Results show that ROA and DER have positive and significant effects on stock prices, while CR has a negative but insignificant effect. Simultaneously, all three variables significantly influence stock prices, with an adjusted R² of 73%, indicating strong explanatory power. Profitability (ROA) is the most influential factor, followed by capital structure (DER), while liquidity (CR) shows no significant impact.
creator: Jeni Parastika
creator: Septa Diana Nabella
creator: Dewi Permata Sari
creator: Yandra Rivaldo
creator: Zaifun Nur Fatrianto
rights: Copyright (c) 2026 Jurnal Manajemen Riset Inovasi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-01
publication date: 2026-05-01
volume: 4
number: 2
starting page: 01
ending page: 13
doi: 10.55606/mri.v4i2.8841

Pengaruh Live TikTok, Konten Viral, dan FOMO terhadap Pembelian Kuliner di Jombang
type: item
description: This study investigates the impact of TikTok Live, viral content, and Fear of Missing Out (FOMO) on the purchasing decisions of Gen Z consumers in Jombang City for food and drink products. Social media, particularly TikTok, has rapidly expanded and functions as a potent digital marketing instrument. It influences consumer behavior through live broadcasting and the dissemination of viral content. The objective is to examine the influence of these three factors on purchasing decisions. This study employs a quantitative methodology. The data was obtained from surveys administered to 60 Gen Z participants who purchased food or beverages following exposure to TikTok advertising. Samples were selected by purposive sampling. Data were examined using multiple linear regression with SPSS software. Findings indicate that TikTok Live exerts a favorable and substantial impact on purchasing decisions. Viral material exerts no substantial impact. FOMO exerts a detrimental and substantial impact. The results indicate that TikTok live streaming effectively enhances consumer purchases, especially within the food industry.
creator: Novia Tri Hidayanti
creator: Kusna Djati Pratama
rights: Copyright (c) 2026 Jurnal Manajemen Riset Inovasi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-01
publication date: 2026-05-01
volume: 4
number: 2
starting page: 14
ending page: 24
doi: 10.55606/mri.v4i2.8861

Pengaruh Workforce Agility, Job Satisfaction, dan Work Engagement terhadap Adaptive Perfomance Karyawan PT. MMT Buana Logistik
type: item
description: This study aims to analyze the influence of workforce agility, job satisfaction, and job engagement on employee adaptive performance at PT. MMT Buana Logistik. The dynamic logistics industry requires employees who have high adaptability to technological changes and operational demands. This type of research is quantitative causality with an explanatory approach. The population in this study were all employees of PT. MMT Buana Logistik, totaling 49 people, with the sampling technique used saturated sampling (census). Data were collected through questionnaires with a 5-point Likert scale. Data analysis techniques used included instrument testing (validity and reliability), testing of classical assumptions (normality, multicollinearity, and heteroscedasticity), and multiple linear regression analysis. Hypothesis testing was carried out through t-tests (partial), F-tests (simultaneous) and coefficient of determination (R2). The results showed that workforce agility, job satisfaction, and job engagement partially and simultaneously have a positive and significant influence on employee adaptive performance. These findings imply the importance of managing work flexibility, fulfilling employee satisfaction, and increasing work engagement to build adaptive human resources to support company competitiveness in the logistics industry.
creator: Muhammad Farhan
creator: Hendri Herman
creator: Mefri Yudi Wisra
rights: Copyright (c) 2026 Jurnal Manajemen Riset Inovasi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-01
publication date: 2026-05-01
volume: 4
number: 2
starting page: 25
ending page: 35
doi: 10.55606/mri.v4i2.8862

Pengaruh Budaya Organisasi terhadap Kinerja Pegawai melalui Kepuasan Kerja pada Kantor Dinas Lingkungan Hidup Kebersihan dan Keindahan Kota Banda Aceh
type: item
description: This study aims to analyze the influence of organizational culture on employee performance through job satisfaction at the Banda Aceh City Environmental, Sanitation, and Beautification Office. This study employs a quantitative approach using an associative method. The study population consisted of 44 civil servants, all of whom were included in the sample using a census method. Data collection was conducted via a questionnaire using a Likert scale, supplemented by observations and interviews. The data analysis techniques employed included path analysis, t-tests, the coefficient of determination (R²), and the Sobel test to examine the mediating role. The results of the study indicate that organizational culture has a positive and significant effect on employee performance, with a significance value of 0.004 and a calculated t-value of 3.014. Organizational culture also has a positive and significant effect on job satisfaction, with a p-value of 0.003 and a t-statistic of 3.940. Furthermore, job satisfaction has a positive and significant effect on employee performance with a significance value of 0.000 and a t-value of 5.174. A mediation test using the Sobel test indicates that job satisfaction significantly mediates the effect of organizational culture on employee performance with a t-value of 3.818 (>1.96). The coefficient of determination of 0.832 indicates that 83.2% of the variation in employee performance can be explained by organizational culture, job satisfaction, and their interaction, while the remainder is influenced by other variables outside the scope of this study. Thus, it can be concluded that organizational culture has a strong influence on improving employee performance, both directly and through job satisfaction as a mediating variable.
creator: Aldika Maulizi Effendi
creator: Agus Ariyanto
creator: Febyolla Presilawati
rights: Copyright (c) 2026 Jurnal Manajemen Riset Inovasi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-04-30
publication date: 2026-04-30
volume: 4
number: 2
starting page: 36
ending page: 52
doi: 10.55606/mri.v4i2.8874

The Role of Brand Equity in Strengthening the Competitiveness of “Dinara Wooden Heel” Batik Sandal Products
type: item
description: This study aims to analyze the role of brand equity in enhancing the competitiveness of batik sandal products at “Dinara Wooden Heel.” The research adopts a qualitative approach using a case study method to gain an in-depth understanding of how the elements of brand equity namely brand awareness, perceived quality, brand association, and brand loyalty are developed and utilized by the business actors. Data were collected through in-depth interviews with the business owner and consumers, direct observation, and documentation. The data analysis technique was conducted descriptively through the stages of data reduction, data display, and conclusion drawing. The findings indicate that brand equity plays a significant role in improving the competitiveness of Dinara Wooden Heel. The dimensions of perceived quality and brand association serve as the primary strengths in creating competitive advantage through consistent product quality and culture-based differentiation. Meanwhile, brand awareness declined due to distribution limitations during the pandemic, but has gradually recovered through the utilization of social media. On the other hand, brand loyalty has been established through repeat purchases, although its management remains relatively informal. Overall, the four dimensions of brand equity are integrated in enhancing competitiveness through brand visibility, product differentiation, consumer trust, and customer loyalty.
creator: Rif’atul Khusnia
creator: Sudarmiatin Sudarmiatin
creator: Agus Hermawan
rights: Copyright (c) 2026 Jurnal Manajemen Riset Inovasi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-04-30
publication date: 2026-04-30
volume: 4
number: 2
starting page: 53
ending page: 66
doi: 10.55606/mri.v4i2.8872

Pengaruh Ketersediaan Barang, Efektivitas Komunikasi, dan Strategi Promosi terhadap Volume Penjualan PT.Distribusindo Cemerlang Jaya
type: item
description: This study aims to determine the effect of product availability, communication effectiveness, and promotional strategy on sales volume at PT.Distribusindo Cemerlang Jaya, a cosmetic and skincare distribution company in Batam city. The background of this research is based on pre-survey result indicating suboptimal sales volume along with operational challenges including stock shortages, communicatiob gaps, and limited promotional activities.ths research employs a quantitative method. The population consist of all comsumers, with a sample of 43 respondent selected using a saturated sampling technique. Data were collected through questionnaires using a likert scale and analyzed using validity and reliability test, classical assumption tests, multiple linear regression, t-test, F-test, and coefficient of determination (R²) with SPSS. Result show that partially, product availability does not significantly affect sales volume (sig. 0,313 > 0,05), and communication effectiveness also does not significantly affect sales volume (sig. 0,898 > 0,05). However, promotional strategy has a positive and significant effect on sales volume (sig, 0,000 < 0,05). Simultaneously, all three variables significantly affect sales volume (F = 212.642, sig. 0,000 < 0,05). The coefficient of determination (R²) is 0,942 indicating that 94,2% of the variation in sales volume is explained by the three independent variables. Promotional strategy is the most dominant factor influencing sales volume is explained by the three independent variables. Promotional strategy is the most dominant factor influencing sales volume at PT.Distribusindo Cemerlang Jaya.
creator: Komariya Komariya
creator: Maizar Maizar
creator: Nurmayunita Nurmayunita
rights: Copyright (c) 2026 Jurnal Manajemen Riset Inovasi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-04-30
publication date: 2026-04-30
volume: 4
number: 2
starting page: 67
ending page: 78
doi: 10.55606/mri.v4i2.8890

Strategi Marketing Mix (4P) dalam Memperkuat Citra Merek pada UMKM Hijab: Studi Kasus pada UMKM Bell.Scraft
type: item
description: This study is motivated by the increasing competition in the Muslim fashion industry, which encourages SMEs to develop effective marketing strategies to build brand image. The purpose of this study is to analyze the implementation of the marketing mix (4P) strategy in strengthening the brand image of Bell.Scraft SMEs. This research employs a qualitative approach using a case study design. Data were collected through interviews, observations, and documentation, and then analyzed using the data analysis techniques of Miles, Huberman, and Saldana, which include data condensation, data display, and conclusion drawing. The results indicate that the product aspect is carried out through continuous trend research and market needs analysis, the pricing aspect applies a combination of cost-based and value-based approaches, the distribution aspect utilizes a multichannel strategy through resellers, social media, and marketplaces, while the promotion aspect focuses on trust-based digital strategies through authentic content and influencers. Overall, the implementation of the marketing mix (4P) supports the strengthening of Bell.Scraft’s brand image amid market competition. The implications of this study suggest that the use of integrated and digital-based marketing strategies can enhance the competitiveness of SMEs and build long-term relationships with consumers.
creator: Cecilia Indah Hapsari
creator: Ery Tri Djatmika
creator: Puji Handayati
rights: Copyright (c) 2026 Jurnal Manajemen Riset Inovasi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-04
publication date: 2026-05-04
volume: 4
number: 2
starting page: 79
ending page: 83
doi: 10.55606/mri.v4i2.8912

Pengaruh Desain Template Siap Pakai, Layanan Konsultasi Desain dan Kemudahan Pemesanan Online terhadap Minat Beli Konsumen di Toko Percetakan Bahtera Batam
type: item
description: This study aims to analyze the influence of ready-to-use template designs, design consultation services, and the ease of online ordering on consumer purchasing interest at the Bahtera Batam Printing Shop, both partially and simultaneously. This study used a quantitative approach with a survey method. The population in this study was all consumers who made purchases at the Bahtera Batam Printing Shop, with a sample size of 123 respondents. The sampling technique used non-probability sampling with a purposive sampling method. Data collection was conducted through questionnaires measured using a Likert scale. Data were analyzed using multiple linear regression, hypothesis testing (t-test and F-test), and coefficient of determination testing using SPSS.The results of the partial test (t-test) indicate that ready-to-use template designs have a positive and significant effect on consumer purchasing interest (significance value 0.005 < 0.05). Design consultation services also have a positive and significant effect on consumer purchasing interest (significance value 0.002 < 0.05). Similarly, the ease of online ordering had a positive and significant effect on consumer purchase intention (significance value 0.001 < 0.05). Simultaneous testing (F-test) demonstrated that ready-to-use template designs, design consultation services, and ease of online ordering collectively had a positive and significant effect on consumer purchase intention at Bahtera Batam Printing Shop (significance value 0.000 < 0.05). Based on the coefficient of determination test (Adjusted R-square), 48.1% of the variation in consumer purchase intention was influenced by these three services, while the remaining 51.9% was explained by factors outside this research model.
creator: Desta Biran Fhajriah A
rights: Copyright (c) 2026 Jurnal Manajemen Riset Inovasi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-04-30
publication date: 2026-04-30
volume: 4
number: 2
starting page: 94
ending page: 105
doi: 10.55606/mri.v4i2.8902

Pengaruh Ketersediaan Obat, Lokasi, dan Kualitas Pelayanan terhadap Keputusan Pembelian di Toko Obat Zahwa
type: item
description: This study investigates the influence of drug availability, location, and service quality on consumer purchasing decisions at Toko Obat Zahwa Batam. The phenomenon underlying this research is a significant decline of 23.3% in transactions at Toko Obat Zahwa over three years (2022–2024). A quantitative approach with survey method was employed, involving 100 respondents selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed through multiple linear regression using IBM SPSS 26. The results indicate that drug availability has a positive and significant effect on purchasing decisions (t = 5.390; sig. = .000), service quality has a positive and significant effect (t = 4.700; sig. = .000), while location does not significantly influence purchasing decisions (t = –0.556; sig. = .579). Simultaneously, all three variables significantly affect purchasing decisions (F = 38.203; sig. = .000) and explain 53.0% of the variance (Adjusted R² = .530). The dominant influence of drug availability confirms the need-driven nature of pharmaceutical retail purchases, while the non-significant effect of location reflects habitual buying behavior among loyal consumers. These findings provide practical implications for independent drug store management in competitive markets.
creator: Zahwa Rahmadina
creator: Yandra Rivaldo
creator: Mohamad Aras
rights: Copyright (c) 2026 Zahwa Rahmadina, Yandra Rivaldo, Mohamad Aras https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-05
publication date: 2026-05-05
volume: 4
number: 2
starting page: 107
ending page: 119
doi: 10.55606/mri.v4i2.8931

Evaluasi Kinerja Keuangan Daerah Berdasarkan Rasio Kemandirian, Efisiensi, Efektivitas, dan Pertumbuhan pada Daerah Istimewa Yogyakarta Tahun 2019–2024
type: item
description: This study aims to examine the level of regional financial independence and various financial ratios in assessing the performance of regency and city governments in the Special Region of Yogyakarta (DIY) for the 2019–2024 period. The method employed is a descriptive qualitative approach supported by quantitative data in the form of Budget Realization Reports (LRA). Performance measurement was conducted through several key indicators, including independence, effectiveness, efficiency, and growth ratios. The results indicate that the level of fiscal independence remains relatively low, characterized by a high dependency on transfer funds from the central government. On the other hand, the effectiveness ratio shows good achievement, as most regions were able to meet their revenue targets, particularly from Local Own-Source Revenue (PAD). However, the efficiency of expenditure management remains uneven across regions. Furthermore, the revenue growth ratio shows fluctuations influenced by economic conditions, including the impact of the pandemic. Overall, regional financial performance still needs to be improved, especially in strengthening fiscal independence and optimizing PAD potential.
creator: Reni Isuntari
creator: Salamatun Asakdiyah
rights: Copyright (c) 2026 Reni Isuntari https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-04-30
publication date: 2026-04-30
volume: 4
number: 2
starting page: 120
ending page: 127
doi: 10.55606/mri.v4i2.8930

Pengaruh Stres Kerja dan Dukungan Organisasi terhadap Kinerja Karyawan Bank Pembangunan Daerah Jambi Cabang Sengeti
type: item
description: This study aims to examine the effect of job stress and organizational support on employee performance at Bank Pembangunan Daerah Jambi, Sengeti Branch. This research uses a quantitative method with a survey approach. The population in this study consisted of all employees of Bank Pembangunan Daerah Jambi Sengeti Branch totaling 33 employees. Data were collected through questionnaires using a Likert scale. Data analysis was conducted using multiple linear regression analysis preceded by instrument testing (validity and reliability) and classical assumption tests including normality, multicollinearity, and heteroscedasticity tests. The results show that job stress has a positive and significant effect on employee performance with a significance value of 0.009 (< 0.05). Organizational support also has a positive and significant effect on employee performance with a significance value of 0.003 (< 0.05). Simultaneously, job stress and organizational support significantly influence employee performance with a significance value of 0.024 (< 0.05). The coefficient of determination (R²) value of 0.821 indicates that 82.1% of the variation in employee performance can be explained by job stress and organizational support variables, while the remaining 17.9% is influenced by other variables outside this study.
creator: Aqil Rajmico
creator: Adria Wuri Lastari
creator: Mulia Inda Purwati
rights: Copyright (c) 2026 Aqil Rajmico, Adria Wuri Lastari, Mulia Inda Purwati https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-05
publication date: 2026-05-05
volume: 4
number: 2
starting page: 128
ending page: 142
doi: 10.55606/mri.v4i2.8935

Pengaruh Promosi Online, Inovasi Produk, dan Citra Merek terhadap Daya Saing Produk Peralatan Bucket Bunga di Batam
type: item
description: The purpose of this study is to examine how online promotion, product innovation, and brand image affect product competitiveness in Batam City's flower bucket equipment industry (CV Acmeteam). This study employs a quantitative methodology, gathering information from 100 respondents via questionnaires using Simple Random Sampling with Slovin formula from a population of 135 active customers. Data were analyzed through validity tests, reliability tests (Cronbach's Alpha = 0.750), classical assumption tests (normality, multicollinearity, heteroscedasticity), multiple linear regression, partial t-test, simultaneous F-test, and coefficient of determination (R²). Results show that all questionnaire items are valid and reliable. The normality test (Asymp. Sig. = 0.866 > 0.05) indicates normally distributed data, and no multicollinearity (VIF < 10) or heteroscedasticity (Sig. > 0.05) was detected. Regression analysis reveals that online promotion (β = 0.521, Sig. = 0.041), product innovation (β = 0.668, Sig. = 0.033), and brand image (β = 0.458, Sig. = 0.049) each significantly influence product competitiveness. Simultaneously, all three variables are significant (F = 9.876, Sig. = 0.000) and explain 44.9% (R² = 0.449) of product competitiveness variance. Product innovation is the strongest predictor. This study concludes that strong brand image, continuous product innovation, and effective digital marketing are essential pillars for enhancing product competitiveness. Business actors must optimize these three elements to compete effectively in an increasingly open creative industry market.
creator: Amanda Bella Shakira
creator: Yandra Rivaldo
creator: Rosita Septiani
rights: Copyright (c) 2026 Amanda Bella Shakira https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-04-30
publication date: 2026-04-30
volume: 4
number: 2
starting page: 143
ending page: 153
doi: 10.55606/mri.v4i2.8916

Pengaruh Stres Kerja dan Lingkungan Kerja Fisik terhadap Kinerja Karyawan pada Klinik Abdul Karim Medika Center
type: item
description: The objective of this study is to analyze the impact of work-related stress and the physical work environent on employeee perfornance at the Abdul Karim Medika Center Clinic. The reseearch method employed a quantittative aproach using a causal-associiative study design. The population consisted of 52 employees, while the selected sample conprised 46 employees chosen through simple random sampling. Data were collected through questionnaires, observations, and docunentation. It was found that work-related stress had a negative and significant impact on employee performance (R² = -0.340 and Sig. = 0.002 < 0.05). Meanwhile, the physical work environnent had a positive and significant impact on employee performance (R² = 0.528 and Sig. = 0.000 < 0.05). Concurrently, work stress and the physical work environment had a significant impact on employee perfornance (F calculated 30.621 and Sig. 0.000 < 0.05). The results of the coefficient of determination revealed that 68% of the variation in employee performance was explained by work stress and the physical work environment, while the remaining 32% was attributed to other factors.
creator: Eka Sulistiowati
creator: Asep Jamaludin
creator: Zenita Apriani
rights: Copyright (c) 2026 Eka Sulistiowati, Asep Jamaludin, Zenita Apriani https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-04-30
publication date: 2026-04-30
volume: 4
number: 2
starting page: 154
ending page: 167
doi: 10.55606/mri.v4i2.8955

Implementasi Good Money Habit pada Mahasiswa KIP Kuliah Politeknik Negeri Medan
type: item
description: KIP Kuliah is a government-funded educational assistance program aimed at high school (SMA) graduates or equivalent who demonstrate strong academic potential but face economic constraints. This program is expected to expand access to higher education and help students complete their studies on time without being burdened by financial concerns. However, the effectiveness of KIP Kuliah utilization depends not only on the amount of aid provided but also on students’ ability to manage their finances wisely through the implementation of good money habits This study is a field research using a descriptive qualitative approach. The sample consists of six informants, namely KIP Kuliah recipients at Politeknik Negeri Medan from the 2020–2023 cohorts. The results show that personal financial management among students includes budgeting, controlling expenses, and saving behavior. In addition, several factors influence students’ financial behavior, such as financial literacy, social environment, lifestyle, and individual needs. With proper financial management, KIP Kuliah funds can be utilized optimally to support students’ academic success.
creator: Karina Adelia
creator: Rikwan Efendi Salam Manik
rights: Copyright (c) 2026 Karina Adelia, Rikwan Efendi Salam Manik https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-04-30
publication date: 2026-04-30
volume: 4
number: 2
starting page: 168
ending page: 179
doi: 10.55606/mri.v4i2.8964

Perbandingan Model Machine Learning dalam Memprediksi Churn Pelanggan Telekomunikasi
type: item
description: This study examines customer churn prediction in subscription-based telecommunications from a digital marketing perspective using machine learning. The analysis utilizes a secondary dataset of 7,043 customer records that simulate behavioral, contractual, and financial attributes commonly found in telecom services. Three classification algorithms Logistic Regression, Random Forest, and Gradient Boosting are applied to model churn behavior. Data preprocessing includes handling missing values, encoding categorical variables, and splitting data into training and testing sets. Model performance is evaluated using accuracy, recall, and ROC-AUC, with emphasis on recall due to its importance in identifying at-risk customers. The results show that Gradient Boosting achieves the highest overall performance with an ROC-AUC of 0.84, while Logistic Regression provides relatively higher recall. Key drivers of churn include short-term contracts, higher monthly charges, and lower service engagement. However, recall remains moderate, indicating limitations in capturing complex behavioral factors. These findings suggest the need to combine predictive models with behavioral insights and highlight the importance of early customer engagement and long-term retention strategies.
creator: Santo Dewatmoko
creator: Nadia Rizky Vindiazhari
creator: Zaenal Muttaqien
rights: Copyright (c) 2026 Santo Dewatmoko, Zaenal Muttaqien https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-04-30
publication date: 2026-04-30
volume: 4
number: 2
starting page: 180
ending page: 194
doi: 10.55606/mri.v4i2.8976

Pengaruh Pengembangan Kompetensi Teknis, Customer Relationship Management, dan Kualitas Sistem Prosedural terhadap Keunggulan Bersaing pada Perusahaan PT Spectrum Lintas Service Batam
type: item
description: Analysis of the business situation experienced by PT Spectrum Lintas Service indicates that the achievement of success in obtaining large-scale project contracts is greatly influenced by the technical image and confidence given by clients. This study aims to investigate the impact of Improving Technical Qualifications, Customer Relationship Management, and Procedural Governance Quality on the Achievement of Competitive Advantage at PT Spectrum Lintas Service. The study population consisted of a total of 141 customers. The data analysis approach used was the SPSS tool to test the research hypothesis through t-test and F-test. The results of the F-test showed a significance probability value of 0.000 smaller than 0.05. Based on the findings, it can be concluded that improving technical qualifications, customer relationship management, and procedural governance quality significantly contribute to the competitive advantage of PT. Spectrum Lintas Service. Improving technical qualifications has a negative but not substantial impact on competitive advantage, with a significance value of 0.110 greater than 0.05. Customer relationship management has an impact on competitive advantage with a significance value of 0.00, which is smaller than 0.05. The quality of the procedural system has a significant influence on competitive advantage.
creator: Safa Hisham Kabbani
creator: Mefri Yudi Wisra
creator: Suyono Suyono
rights: Copyright (c) 2026 Safa Hisham Kabbani, Mefri Yudi Wisra, Suyono Suyono https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-09
publication date: 2026-05-09
volume: 4
number: 2
starting page: 195
ending page: 206
doi: 10.55606/mri.v4i2.9019

Re-konseptualisasi Diagnosis Organisasi Modern: Tinjauan Literatur Sistematis terhadap Peran Keterlibatan Karyawan dan Kesejahteraan Psikologis
type: item
description: Individual behavioral factors are critical determinants of organizational effectiveness and a vital component of modern organizational diagnosis. This study aims to identify and map individual behavioral factors as strategic indicators in organizational diagnosis using a Systematic Literature Review (SLR) approach guided by PRISMA 2020. Analysis of ten selected articles reveals that organizational effectiveness in the digital transformation era is driven by a reciprocal equilibrium between an individual's cognitive infrastructure and volatile work environment demands. The findings synthesize these behaviors into four strategic clusters: psychological well-being as primary infrastructure, digital structural support audits, justice and trust equilibrium, and psychological contract synchronization. This research provides tactical implications for Human Capital practitioners to transform annual diagnostic methodologies toward the implementation of monthly pulse surveys to detect fluctuations in well-being and disengagement intentions in real-time. This predictive diagnostic step is essential to mitigate turnover risks and design precise institutional interventions in hybrid work ecosystems.
creator: Fernanda Agip
creator: Adinda Putri Maharani
creator: Zella Nissa
rights: Copyright (c) 2026 Fernanda Agip, Adinda Putri Maharani, Zella Nissa https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-04-30
publication date: 2026-04-30
volume: 4
number: 2
starting page: 207
ending page: 219
doi: 10.55606/mri.v4i2.8949

Pengaruh Penggunaan Sistem Pembayaran Shopee Paylater terhadap Perilaku Konsumtif Mahasiswa STIE Yapis Dompu
type: item
description: Transformasi digital dalam sistem transaksi ekonomi telah menggeser pola konsumsi masyarakat menuju penggunaan layanan finansial berbasis teknologi yang lebih instan, namun di sisi lain berpotensi memicu perilaku belanja yang tidak rasional. Fenomena ini tampak pada pesatnya adopsi fitur Buy Now Pay Later (BNPL) yang menawarkan fleksibilitas pembayaran tanpa agunan. Penelitian ini bertujuan untuk mengetahui pengaruh penggunaan sistem pembayaran Shopee PayLater terhadap perilaku konsumtif mahasiswa STIE Yapis Dompu. Shopee PayLater merupakan inovasi layanan keuangan digital yang memberikan kemudahan transaksi dengan kalangan mahasiswa. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian asosiatif. Data diperoleh melalui kuesioner kepada 94 responden yang dipilih menggunakan teknik purposive sampling. Analisis data menggunakan regresi linear sederhana dengan bantuan SPSS. Hasil penelitian menunjukkan bahwa penggunaan Shopee PayLater berpengaruh positif dan signifikan terhadap perilaku konsumtif mahasiswa. Hal ini dibuktikan dengan nilai signifikansi 0,000 < 0,05 serta koefisien determinasi sebesar 55,2%, yang menunjukkan kontribusi variabel penggunaan Shopee PayLater terhadap konsumtif mahasiswa. Dapat disimpulkan bahwa semakin tinggi penggunaan Shopee PayLater, maka semakin tinggi pula perilaku konsumtif mahasiswa STIE Yapis Dompu.
creator: Indah Sumandani
creator: Chairul Adhim
creator: Asmawati Asmawati
rights: Copyright (c) 2026 Indah Sumandani, Chairul Adhim, Asmawati Asmawati https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-04-30
publication date: 2026-04-30
volume: 4
number: 2
starting page: 220
ending page: 233
doi: 10.55606/mri.v4i2.9092

Analisis Kualitatif Tentang Dampak Cancel order dan Ratting Customer terhadap Kinerja, Performa dan Pendapatan Ojek Online (Gojek) di Slawi
type: item
description: This study aims to qualitatively analyze the impact of order cancellations and customer ratings on the performance, performance, and income of online motorcycle taxi (Gojek) drivers in the Slawi region. The research method used a qualitative approach with data collection techniques through in-depth interviews, observation, and documentation of a number of active drivers. The results show that the high rate of order cancellations, both from customers and the system, negatively impacts driver income stability and reduces work time efficiency. Furthermore, customer ratings play a crucial role in determining driver access to orders, incentives, and account sustainability. Drivers with low ratings tend to experience decreased performance due to limited opportunities to receive orders. On the other hand, the pressure to maintain high ratings also affects drivers' psychological state and work strategies. This study concludes that order cancellations and customer ratings are crucial factors that are interrelated in influencing the work quality and welfare of online motorcycle taxi drivers. Therefore, fairer and more transparent platform policies are needed to maintain a balance between customer satisfaction and driver protection.
creator: Sri Rahayu
rights: Copyright (c) 2026 Sri Rahayu https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-04-30
publication date: 2026-04-30
volume: 4
number: 2
starting page: 234
ending page: 242
doi: 10.55606/mri.v4i2.9163

Analisis Perilaku Konsumen terhadap Saluran Digital dan Fisik terhadap Strategi Omnichannel pada Multiple Case Study UMKM Bali
type: item
description: The development of digital technology and internet penetration are driving changes in consumer behavior and demanding that MSMEs not only adapt but also understand the operational motives and marketing channel integration strategies to face competition in the digital era. This study aims to examine the operational motives and technical adaptation processes of Micro, Small, and Medium Enterprises (MSMEs) in Bali in integrating online and offline marketing channels through an omnichannel strategy to respond to intense market competition in the digital era. This descriptive qualitative research uses a multiple case study approach in three different MSME sectors: goods maintenance services, creative services, and fashion retail. Data collection was conducted through direct observation, in-depth interviews, and a review of digital activities, then analyzed through single-case and cross-case stages. The results show that MSMEs optimize digital channels as instruments to expand reach and trigger consumer emotional engagement through a visual storytelling approach, while physical stores are crucially maintained as points of sensory validation. Functional integration has been proven to accommodate the shift in consumer behavior towards a hybrid decision-making pattern. In this pattern, consumers conduct information searches and initial evaluations online, but tend to shift to offline interactions to validate quality and finalize transactions to minimize purchase risk. In conclusion, cross-channel operational synergy has proven essential in boosting the competitive advantage of MSMEs.
creator: Tesar Librian Priyo Susilo
creator: I Gusti Ngurah Agung Aditya Pramana
rights: Copyright (c) 2026 Tesar Librian Priyo Susilo, I Gusti Ngurah Agung Aditya Pramana https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-27
publication date: 2026-05-27
volume: 4
number: 2
starting page: 243
ending page: 261
doi: 10.55606/mri.v4i2.9132

Pengaruh Lingkungan Kerja dan Work Life Balance Terhadap Stres Kerja pada Hotel X
type: item
description: This study aims to examine the simultaneous and partial effects of the work environment and work-life balance on employee work stress at Hotel X. The research design is causal quantitative, with multiple linear regression analysis using SPSS 26.0 for Windows. The sample was obtained through purposive sampling (non-probability) of 120 respondents. The research subjects were employees working in shifts. The analysis results show that, (1) both variables simultaneously have a negative and significant effect on work stress, (2) the work environment has a negative and significant effect (sig. 0.002), and (3) work-life balance has a negative and significant effect (sig. 0.000). The work-life balance variable dominates its influence compared to the work environment, as seen from the lower significance value. These findings confirm that improving work-life balance and the work environment effectively reduces stress, especially for shift workers who are vulnerable to time imbalance. Based on the results, organizations are advised to optimize human resource management by maintaining a balance between job demands and employee conditions, as well as ensuring a proportional workload. Improvement in work-life balance can be achieved through flexible leave policies, adequate breaks between shifts, no overtime days except in emergencies, and minimizing personal time interruptions. These steps are expected to enhance employee well-being, retention, and productivity in the hospitality sector. Further research is recommended to explore different variables and methods, including comparing non-shift employees with the same variables, for more comprehensive insights.
creator: Luh Esta Yanti
creator: Ida Bagus Koman Suarmaja
rights: Copyright (c) 2026 Luh Esta Yanti, Ida Bagus Koman Suarmaja https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-04-30
publication date: 2026-04-30
volume: 4
number: 2
starting page: 262
ending page: 273
doi: 10.55606/mri.v4i2.9134

Pengaruh Kinerja Karyawan terhadap Kepuasan Pelanggan dengan Mediasi Kualitas Layanan di Cafe Terserah Dompu
type: item
description: The primary focus of this study is to investigate how employee performance influences customer satisfaction, with service quality serving as a mediating variable. The study was conducted at Cafe Terserah Dompu using a quantitative approach. From a customer population of unknown size, a sample of 97 respondents was selected using accidental sampling. The sample size was determined using a sample size calculator with a margin of error of 10%. Data analysis employed Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results indicate that employee performance has a positive and significant effect on customer satisfaction. Employee performance also has a positive and significant effect on service quality. Furthermore, service quality has a positive and significant effect on customer satisfaction. The results of the mediation test confirmed that service quality mediates the effect of employee performance on customer satisfaction. These findings indicate that optimal staff performance, as conceptualized through the SOBC theoretical framework, can foster the creation of excellent service quality that effectively enhances customer satisfaction and positive experiences at Cafe Terserah Dompu.
creator: Danil Pratiwi
creator: Mahmud Mahmud
creator: Ibrahim Jakariah
rights: Copyright (c) 2026 Danil Pratiwi, Mahmud Mahmud, Ibrahim Jakariah, Firmansyah Firmansyah https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-04-30
publication date: 2026-04-30
volume: 4
number: 2
starting page: 274
ending page: 293
doi: 10.55606/mri.v4i2.9300