Tesar Librian Priyo Susilo, I Gusti Ngurah Agung Aditya Pramana. Analisis Perilaku Konsumen terhadap Saluran Digital dan Fisik terhadap Strategi Omnichannel pada Multiple Case Study UMKM Bali. mri [Internet]. 2026 May 27 [cited 2026 May 30];4(2):243-61. Available from: https://prin.or.id/index.php/mri/article/view/9132