TESAR LIBRIAN PRIYO SUSILO; I GUSTI NGURAH AGUNG ADITYA PRAMANA. Analisis Perilaku Konsumen terhadap Saluran Digital dan Fisik terhadap Strategi Omnichannel pada Multiple Case Study UMKM Bali. Jurnal Manajemen Riset Inovasi, [S. l.], v. 4, n. 2, p. 243–261, 2026. DOI: 10.55606/mri.v4i2.9132. Disponível em: https://prin.or.id/index.php/mri/article/view/9132. Acesso em: 30 may. 2026.