RIF’ATUL KHUSNIA; SUDARMIATIN SUDARMIATIN; AGUS HERMAWAN. The Role of Brand Equity in Strengthening the Competitiveness of “Dinara Wooden Heel” Batik Sandal Products. Jurnal Manajemen Riset Inovasi, [S. l.], v. 4, n. 2, p. 53–66, 2026. DOI: 10.55606/mri.v4i2.8872. Disponível em: https://prin.or.id/index.php/mri/article/view/8872. Acesso em: 26 may. 2026.