GEBI HERRY; WILLIAM WIDJAJA. Pengaruh Brand Ambassador Terhadap Keputusan Pembelian Melalui Niat Beli : Studi Pada Brand Scarlett Whitening. Jurnal Manajemen Riset Inovasi, [S. l.], v. 2, n. 3, p. 184–199, 2024. DOI: 10.55606/mri.v2i3.3075. Disponível em: https://prin.or.id/index.php/mri/article/view/3075. Acesso em: 21 may. 2026.