Pengaruh Kepercayaan terhadap Loyalitas Pelanggan Tokopedia

Feri Dwi Mulyanto; Didit Darmawan

doi:10.55606/mri.v3i1.3482

Authors

Feri Dwi Mulyanto Universitas Sunan Giri Surabaya
Didit Darmawan Universitas Sunan Giri Surabaya

DOI:

https://doi.org/10.55606/mri.v3i1.3482

Keywords:

Trust, Customer Loyalty, Tokopedia

Abstract

This literature study examines the influence of trust on Tokopedia customer loyalty. Tokopedia is one of the market places that is widely used by customers in Indonesia. The factor that Tokopedia uses is the level of consumer trust in Tokopedia. This study applies a qualitative research method with a literature study approach from various relevant scientific sources. The results of the study revealed that trust has a significant effect on customer loyalty. This confirms that trust has a very significant effect on Tokopedia customer loyalty, which means the importance of building customer trust to increase loyalty, which in turn can increase customer retention and sales. This finding provides implications for Tokopedia's marketing strategy to build stronger relationships with customers and improve their shopping experience.

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