Analisis Kualitas Bahan, Desain Bangunan Dan Kepuasan Pelanggan Pada CV. Tiga Bunga

Authors

  • Palma Juanta Universitas Prima Indonesia
  • Amorita Sarozato Zendrato Universitas Prima Indonesia
  • Andra Hendarto Universitas Prima Indonesia
  • Hanisa Laili Zahra Universitas Prima Indonesia
  • Pierre Abrian Naibaho Universitas Prima Indonesia
  • Rizky Duentha Sitepu Universitas Prima Indonesia
  • Ananda Sry Aulia Rizky Universitas Prima Indonesia

DOI:

https://doi.org/10.55606/mri.v2i3.3033

Keywords:

Building design, Customer Satisfaction, Construction industr, Material quality

Abstract

Customer satisfaction is a crucial factor in maintaining and enhancing competitiveness in the construction industry. This study aims to explore the influence of material quality and building design on customer satisfaction at CV Tiga Bunga. A quantitative method was employed, collecting data through questionnaires from 50 customers who have used CV Tiga Bunga's services. Data were analyzed using descriptive analysis, pearson correlation, and multiple linear regression. The results indicate that material quality (MQ) and building design (BD) have a significant positive correlation with customer satisfaction (CS). Regression analysis shows that both material quality and building design jointly significantly influence customer satisfaction, with building design exerting a stronger impact. These findings contribute significantly to practitioners and managers at CV Tiga Bunga in enhancing quality management and design strategies to improve customer satisfaction.

 

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Published

2024-07-02

Issue

Vol. 2 No. 3 (2024): Juli : Jurnal Manajemen Riset Inovasi

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Articles

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