Analisis Kelayakan Bisnis Pada UMKM Mie Ngonah

Authors

  • Agus Sutardi Universitas Teknologi Digital
  • Ajeng Reni Razmayanti Universitas Teknologi Digital
  • Meira Purnama Rizki Universitas Teknologi Digital
  • Rizky Syaifullah Universitas Teknologi Digital
  • Shapdani Anggara Priyadi Universitas Teknologi Digital
  • Yumita Sari Dianti Universitas Teknologi Digital

DOI:

https://doi.org/10.55606/mri.v2i2.2531

Keywords:

UMKM, spicy noodles, Mie Ngonah

Abstract

This article or writing aims to find out "business feasibility analysis for Ngonah Noodle". The problem focuses on various aspects in measuring how feasible this ngonah noodle business is to be implemented. As is known, the city of Bandung is a city that has the nickname "culinary paradise". This is what underlies the habits of its people who really like culinary delights. The large number of MSMEs in the city of Bandung, especially in the food sector, makes the city of Bandung a destination for people outside the city for culinary delights. One of the culinary delights that is currently popular and sought after by many people is spicy noodles. Ngonah Mie UMK is an UMK that makes and innovates products from spicy noodles. This MSME not only produces processed spicy noodles but also various other types of food or snacks such as aci meatballs and dumplings. Ngonah Noodles UMKM has a good structure and system in all aspects that support its business. Even though it was founded not long ago, this ngonah noodle business is actually able to compete with competitors who sell similar products.

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Published

2024-01-20