Social Media Marketing And Customer Satisfaction
DOI:
https://doi.org/10.55606/mri.v1i4.1817Keywords:
Customer Satisfaction, Online Delivery, Social MediaAbstract
Researcher This employs a scientific method. A case study at the Upnormal shop in Jatinangor, Sumedang Regency, served as the design for this project. This study intends to ascertain the impact of online delivery services and social media marketing on consumer satisfaction. The study was carried out between April and July 2023. The Upnormal Shop in Jatinangor, Sumedang Regency, which houses a number of MSMEs, particularly in the food sector, was chosen as the study's venue. Consumers who buy food in Jatinangor, Sumedang Regency, make up the study's population.
References
Amos, C., Holmes, G.R., & Keneson, W.C. (2014). Journal of INDOMARTing and
Al Aidhi, A., Harahap, M. A. K., Rukmana, A. Y., & Bakri, A. A. (2023). Peningkatan Daya Saing Ekonomi melalui peranan Inovasi. Jurnal Multidisiplin West Science, 2(02), 118-134.
Chadijah, S., Syariatin, N., Rohmiyati, Y., Utomo, J., & Rukmana, A. Y. (2023). A Correlational Study of Gadget Used Towards Reading Interest. Journal of English Culture, Language, Literature and Education, 11(1), 59-78.
D. Sari, F. Effendy, A. Sudarso, L. Abdillah, and Y. Fadhillah, “Perdagangan Elektronik: Berjualan di Internet,” 2020, Accessed: Jan. 26, 2022. [Online]. Available: https://books.google.com/books?hl=id& lr=&id=4Q3yDwAAQBAJ&oi=fnd&p g=PR5&dq=internet+untuk+berjualan& ots=WIKXkwZfhL&sig=13kgOqLSiY DDxbTzX9AFqszx-uQ. “Kabupaten Sumedang - Wikipedia bahasa Indonesia, ensiklopedia bebas.” https://id.wikipedia.org/wiki/Kabupaten Sumedang (accessed Jan. 26, 2022).
Farmana, Y., & Wonua, A. R. (2021). Optimizing Kahoot! Platform As Digital Media To Increase The Students’ Interest And Motivation In Learning English (Case Study At English As General Subject In STIE Enam Enam Kendari). International Journal of Educational Research and Social Sciences (IJERSC), 2(5), 1255-1261.
Hakim, C., Agustina, T., Rukmana, A. Y., Hendra, J., & Ramadhani, H. (2023). The Influence of Entrepreneurship Intellectual Capital in The Contribution to Economic Growth in The City of Bandung. Jurnal Ekonomi dan Kewirausahaan West Science, 1(02), 68-76.
Hariyati, F., & Sovianti, R. (2021). Strategi Komunikasi Pemasaran dalam Mempertahankan Customer Loyalty pada Hotel Salak Bogor, Indonesia. CoverAge: Journal of Strategic Communication, 11(2), 52-66.
Hartono, S., Bahriyah, E. N., Sovianti, R., & Kadeni, K. (2023). ORGANIZATIONAL CULTURE AND COMMITMENT'S INFLUENCE ON OCB AND EMPLOYEE PERFORMANCE. Jurnal Ekonomi, 12(02), 397-401.
Hendrik, H., Wonua, A. R., & Hasan, M. (2022). The Effect of Self-Efficacy and Entrepreneurial Mindset on Entrepreneurial Interests Student in Management Study Program Sembilanbelas November Kolaka University. J-MAS (Jurnal Manajemen dan Sains), 7(2), 889-895.
T. Siswanto Mahasiswa Magister Manajemen Universitas Muhammadiyah Hamka, “Optimalisasi Sosial Media Sebagai Media Pemasaran Usaha Kecil Menengah,” LIQUIDITY, vol. 2, no. 1, pp. 80–86, Jul. 2013, doi:10.32546/LQ.V2I1.134 .
M. Saravanakumar, T. S.-L. science journal, and undefined 2012, “Social media marketing,” lifesciencesite.com, vol. 9, no. 4, pp. 1097–8135, 2012, Accessed: Jan. 27, 2022. [Online]. Available: http://www.lifesciencesite.com/lsj/life0 904/670_13061life0904_4444_4451.pd f.
L. Herman, H. A.- J-IKA, and undefined 2018, “Pengembangan Model Social Media Marketing dan Keputusan Berkunjung: Sebuah Pendekatan Konseptual,” ejournal.bsi.ac.id, Accessed: Jan. 27, 2022. [Online]. Available: https://ejournal.bsi.ac.id/ejurnal/index.p hp/jika/article/view/4688.
K. Konsumen Menggunakan Jasa Pesan Antar Makanan Online di Palembang Iisnawati, A. Rosa, and D. Yunita, “Keputusan Konsumen menggunakan jasa pesan antar makanan online di palembang,” ejournal.unsri.ac.id, vol. 17, no. 3, pp. 1412–4521, 2019, Accessed: Jan. 27, 2022. [Online]. Available: https://ejournal.unsri.ac.id/index.php/jm bs/article/viewFile/11050/5497.
Madonna, M., Sovianti, R., & Reza, F. (2021). Implementasi Peran Orang Tua dalam Mengatasi Nomophobia Anak Saat Belajar Daring di Desa Babelan Bekasi. URGENSI: Jurnal Pengabdian Masyarakat Multidisiplin, 1(1), 1-11.
Nasaruddin, N. N., Wonua, A. R., & Ismanto, I. I. (2023). THE EFFECT OF SOCIAL MEDIA MARKETING AND ONLINE CUSTOMER REVIEW ON PURCHASE DECISIONS IN STUDENTS. Jurnal Ekonomi Manajemen, 9(1), 45-53.
İ. E. Erdoğmuş and M. Çiçek, “The Impact of Social Media Marketing on Brand Loyalty,” Procedia - Soc. Behav. Sci., vol. 58, pp. 1353–1360, Oct. 2012, doi:10.1016/J.SBSPRO.2012.09.1119 .
P. Kotler, “Principles of marketing,” p. 954, 2005
Phradiansah, P., Jamaludin, I. I., & Astaginy, N. (2022). Peranan Pemerintah Daerah Dalam Penguatan Kreativitas Inovasi Enterpreneur Pada Ekonomi Kreatif Sub Sektor Kuliner Kota Kendari. Musamus Journal of Public Administration, 5(1), 104-120.
R. Lupiyoadi, “Manajemen pemasaran jasa: Teori dan praktek,” 2001, Accessed: Jan. 27, 2022. [Online]. Available: https://repository.unsimar.ac.id/index.p hp?p=show_detail&id=5040&keyword s=.
I. Ghozali, “Aplikasi analisis multivariate dengan program IBM SPSS 25,” 2018, Accessed: Jan. 27, 2022. [Online]. Available: http://repo.unikadelasalle.ac.id/index.ph p?p=show_detail&id=13099.
Ilham, I., Widjaja, W., Sutaguna, I. N. T., Rukmana, A. Y., & Yusuf, M. (2023). Digital Marketing's Effect On Purchase Decisions Through Customer Satisfaction. CEMERLANG: Jurnal Manajemen dan Ekonomi Bisnis, 3(2), 185-202.
Rahadi, D. R. (2017). Sosial Media Marketing Dalam Mewujudkan E- marketing. KNTIA, 4.
Moriansyah, L. (2015). Pemasaran melalui media sosial: Antecedents dan consequences social media marketing: Antecedents and consequenc-es. Jurnal Penelitian Komunikasi dan Opini Publik, 19(3), 187-196.
Pudjowati, J., Cakranegara, P. A., Pesik, I. M., Yusuf, M., & Sutaguna, I. N. T. (2021). The Influence Of Employee Competence And Leadership On The Organizational Commitment Of Perumda Pasar Juara Employees. Jurnal Darma Agung, 30(2), 606-613.
Rafid, M., Sutaguna, I. N. T., Rukmana, A. Y., Fauzan, R., & Yusuf, M. (2023). Social Media Application For Coffee Shop Development In Bandung City. Al-Kharaj: Journal of Islamic Economic and Business, 5(2).
Razali, G., Akbarina, F., Arubusman, D. A., Rukmana, A. Y., & Yusuf, M. (2023). Loyalty and the Effects of Trust and Switching Barriers. Jurnal Mirai Management, 8(1), 237-248.
Rukmana, A. Y., Harto, B., & Gunawan, H. (2021). Analisis analisis urgensi kewirausahaan berbasis teknologi (technopreneurship) dan peranan society 5.0 dalam perspektif ilmu pendidikan kewirausahaan. JSMA (Jurnal Sains Manajemen dan Akuntansi), 13(1), 8-23.
Rukmana, A. Y., Bakti, R., Ma’sum, H., & Sholihannnisa, L. U. (2023). Pengaruh Dukungan Orang Tua, Harga Diri, Pengakuan Peluang, dan Jejaring terhadap Niat Berwirausaha di Kalangan Mahasiswa Manajemen di Kota Bandung. Jurnal Ekonomi Dan Kewirausahaan West Science, 1(02), 89-101.
Saravanakumar, M., and SuganthaLakshmi, T. (2012). Social media marketing. Life science journal, 9(4), 4444-4451
Siregar, N., Nursyamsi, S. E., Sutaguna, I. N. T., Razali, G., & Yusuf, M. (2023). DIGITAL MARKETING TO E-COMMERCE CUSTOMERS. Journal of Management and Creative Business, 1(2), 182-198.
Solihin, O., Nurhadi, Z. F., Mogot, Y., & Sovianti, R. (2022). Dampak Sex Roles Stereotypes Dan Gender Stereotyping Dalam Relasi Gender Keluarga. Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian, 8(1), 821-831.
Solihin, O., Sovianti, R., Hariyati, F., & Sari, I. U. (2022). Implementasi Kesetaraan Gender di Sekolah Agama Islam Yayasan Pendidikan Islam (YPI) Buniwangi Bandung Barat. Jurnal Ilmu Sosial Humaniora Indonesia, 2(2).
Solihin, O., Sovianti, R., & Nurhadi, Z. F. (2022). Pelatihan Penulisan Press Release Untuk Pegawai Komisi Pemilihan Umum (KPU) Kota Bandung. Jurnal Media Pengabdian Komunikasi, 2(2), 188-196.
Sovianti, R. (2021). Konstruksi Realitas Pembubaran Front Pembela Islam dan Demokrasi dalam Surat Kabar Online. WACANA: Jurnal Ilmiah Ilmu Komunikasi, 20(1), 67-80.
Sovianti, R., Novrian, N., Soelistyowati, D., & Madonna, M. (2021). POLA KOMUNIKASI MASYARAKAT DENGAN PENGUSAHA ANGKUTAN BATUBARA DAN PERUSAHAAN TAMBANG MENGENAI MASALAH DEBU DI KECAMATAN MERAPI TIMUR KABUPATEN LAHAT. NUSANTARA: Jurnal Ilmu Pengetahuan Sosial, 8(6), 1392-1398.
Sovianti, R., Nursyamsi, S. E., & Siregar, N. (2023). PUBLIC RELATIONS STRATEGY IN BUILDING PERSONAL BRANDING OF VISUAL ARTISTS. Jurnal Ekonomi, 12(01), 135-140.
Sovianti, R., & Mubarok, M. H. (2022). PENDAMPINGAN DAN SOSIALISASI MANAJEMEN KOMUNIKASI PENANGANAN KASUS KEKERASAN SEKSUAL PADA ANAK DI DINAS P3A DAN 18 KELURAHAN KOTA BEKASI. URGENSI: Jurnal Pengabdian Masyarakat Multidisiplin, 2(2).
Sovianti, R. (2022). Sosialisasi dan Strategi Perlindungan Anak Terpadu Berbasis Masyarakat di Kelurahan Bantar Gebang dan Cikiwul. Jurnal Pengabdian Kepada Masyarakat Kalam, 1(3), 188-193.
Sulistyanto, A., Sovianti, R., & Syaifuddin, S. (2019, August). The agenda formation of the fantasy of identity politics in the digital media and its effect towards cohesiveness of 212 alumni brotherhood. In First International Conference on Administration Science (ICAS 2019) (pp. 97-102). Atlantis Press.
Sudirjo, F., Sutaguna, I. N. T., Sovianti, R., & Rukmana, A. Y. (2023). Social Media Marketing's Effect On Customer Satisfaction. International Journal of Economics and Management Research, 2(2), 109-118.
Sudirjo, F., Lotte, L. N. A., Sutaguna, I. N. T., Risdwiyanto, A., & Yusuf, M. (2023). THE INFLUENCE OF GENERATION Z CONSUMER BEHAVIOR ON PURCHASE MOTIVATION IN E-COMMERCE SHOPPE. Profit: Jurnal Manajemen, Bisnis dan Akuntansi, 2(2), 110-126.
Sudirjo, F., Ratnawati, R., Hadiyati, R., Sutaguna, I. N. T., & Yusuf, M. (2023). THE INFLUENCE OF ONLINE CUSTOMER REVIEWS AND E-SERVICE QUALITY ON BUYING DECISIONS IN ELECTRONIC COMMERCE. Journal of Management and Creative Business, 1(2), 156-181.
Suganda, U. K. (2022). Reducing turnover intention: The mediating role of work-life balance and organizational commitment. International Journal of Business Ecosystem & Strategy (2687-2293), 4(3), 01-12.
Suganda, U. K., Oktavia, P., & Fridayanti, V. D. (2021). The Effect of Experiential Marketing and Service Quality on Customer Loyalty of Domino's Pizza in Cirebon City. Review of International Geographical Education Online, 11(6), 772-777.
Suganda, U. K., Theresia, M. P., & Wijaya, H. A. (2022). Antecedent of green purchase behavior: Cases of Indonesia. International Journal of Business Ecosystem & Strategy (2687-2293), 4(1), 01-10.
Suganda, U. K., Egiani, D., & Sugiarti, I. (2021). The Influence of Product Quality and Brand Image on Customer Loyalty Of “Little Hanna” Muslim Clothing. Review of International Geographical Education Online, 11(3), 1498-1503.
Suganda, U. K., & Arrifianti, I. (2023). Analysis of The Drivers of Consumer Purchasing Decisions in The Digital Era: The Role of Social Media Marketing, E-Service Quality, and Payment Safety. Quantitative Economics and Management Studies, 4(1), 1-11.
Suganda, U. K., & Arrifianti, I. (2023). Analysis of The Drivers of Consumer Purchasing Decisions in The Digital Era: The Role of Social Media Marketing, E-Service Quality, and Payment Safety. Quantitative Economics and Management Studies, 4(1), 1-11.
Suganda, U. K., Syaifullah, I., Malini, S., & Sinaga, O. (2022). “IN IMPROVING CONSUMER DECISIONS CHOOSE SHOPPING AT INDOMARKET MINIMARKET BY UPGRADE QUALITY OF SERVICE AND THE INFLUENCE OF REFERENCE GROUP “. Central Asia & the Caucasus (14046091), 23(1).
Suganda, U. K., Wardhana, B. A., & Oktavian, R. (2022). INFLUENCE OF PRODUCT QUALITY AND BRAND IMAGE ON PURCHASE INTENTION “UNKL 347” CLOTHING PRODUCTS A STUDY ON BANDUNG WEST JAVA. Central Asia & the Caucasus (14046091), 23(1).
Suganda, U. K., Hapsari, M. S., Tawakal, M. I., & Roespinoedji, D. (2021). The Influence of Brand Image, Trust, On Buying Interest in E-Wallet ‘Ovo’In Bandung City. Review of International Geographical Education Online, 11(5), 943-948.
Suganda, U. K., Handayani, W. F., & Amalia, A. (2021). The effect of promotion and perception of the quality of advan smartphone products on purchase interest in the Dukomsel Store Bandung. Review of International Geographical Education Online, 11(6), 778-783.
Suganda, U. K., & Priadi, Y. (2023). Improving customer loyalty through customer experience, price attractiveness, and customer relationship management. Jurnal Manajemen Industri dan Logistik, 7(1), 195-204.
Suganda, U. K., & Simbolon, E. D. (2023). Building Entrepreneurial Intention: The Moderating Role of Social Support. Quantitative Economics and Management Studies, 4(2), 304-313.
Suganda, U. K., & Rohman, N. (2023). Analysis of the Factors that Influence the Competitive Advantage of SMEs in the City of Bandung. Quantitative Economics and Management Studies, 4(1), 75-83.
Suganda, U. K., Asmala, T., & Prihadi, M. D. (2022). The Role of Social Media Adoption and Dynamic Capabilities to Boost SMEs Performance: A Moderated Analysis. Wiga: Jurnal Penelitian Ilmu Ekonomi, 12(3), 177-188.
Sutaguna, I. N. T., Sampe, F., Dima, A. F., Pakiding, D. L., & Yusuf, M. (2022). Compensation and Work Discipline's Effects on Employee Achievement at Perumda Pasar Juara. YUME: Journal of Management, 5(3), 408-428.
Sutaguna, I. N. T., Razali, G., & Yusuf, M. (2023). Hanan Catering's Instagram promotions, pricing, and menu variety influence consumer purchasing decisions in Bandung. International Journal of Economics and Management Research, 2(1), 76-87.
Sutaguna, I. N. T., Fardiansyah, H., Hendrayani, E., & Yusuf, M. (2023). BRAND STRENGTH FOR MICRO, SMALL, AND MEDIUM ENTERPRISES. GEMILANG: Jurnal Manajemen dan Akuntansi, 3(2), 77-86.
Sutaguna, I. N. T., Achmad, G. N., Risdwiyanto, A., & Yusuf, M. (2023). MARKETING STRATEGY FOR INCREASING SALES OF COOKING OIL SHOES IN BAROKAH TRADING BUSINESS. International Journal of Economics and Management Research, 2(1), 132-152.
Sutagana, I. N. T., Ernayani, R., Liow, F. E. R., Octiva, C. S., & Setyawasih, R. (2022). Analisis Pengaruh Paket Remunerasi dan Stres Kerja terhadap Turnover Intention dengan Kepuasan Kerja sebagai Variabel Mediasi pada Karyawan. BUDGETING: Journal of Business, Management and Accounting, 4(1), 183-203.
Sutagana, I. N. T., Ernayani, R., Liow, F. E. R., Octiva, C. S., & Setyawasih, R. (2022). Analisis Pengaruh Paket Remunerasi dan Stres Kerja terhadap Turnover Intention dengan Kepuasan Kerja sebagai Variabel Mediasi pada Karyawan. BUDGETING: Journal of Business, Management and Accounting, 4(1), 183-203.
Sutaguna, I. N. T., Rijal, S., Razali, G., & Yusuf, M. (2023). Micro, Small, and Medium Enterprises' Digital Marketing Strategy in Cimekar Village, Bandung Regency. Brilliant International Journal Of Management And Tourism, 3(1), 184-197.
Sutaguna, I. N. T., Ariani, N. M., Aryanti, N. N. S., & Putri, I. A. E. T. (2018). Pembinaan kepariwisataan melalui pelatihan teknik presentasi kuliner lokal di desa wisata mengwi kecamatan mengwi kabupaten badung. Buletin Udayana Mengabdi, 17(3), 116.
Stiadi, M., Kurniadi, H., Titing, A. S., Wonua, A. R., & Hendrik, H. (2022). MENUMBUHKAN MINAT BERWIRAUSAHA MELALUI PELATIHAN KEWIRAUSAHAAN BAGI MASYARAKAT DESA TIRAWUTA KABUPATEN KOLAKA TIMUR. Bakti Banua: Jurnal Pengabdian Kepada Masyarakat, 3(2), 47-49.
Titing, A. S., & Wonua, A. R. (2020). Pengaruh Kepuasan Pelanggan dan Loyalitas Pelanggan Terhadap Word of Mouth (Studi Kasus di Cafe Come On Coffe Pomalaa). Jurnal Administrasi dan Manajemen, 10(1), 34-47.
Wonua, A. R. (2020). Analisis Faktor-Faktor Yang Mempengaruhi Organizational Citizenship Behavior Pegawai Dinas Pendidikan dan Kebudayaan Kabupaten Kolaka. JMK (Jurnal Manajemen Dan Kewirausahaan), 5(1), 18-28.
Wonua, A. R. (2023). Performance Impact Employee Competence. SEIKO: Journal of Management & Business, 6(1), 334-343.
Wonua, A. R., Hendrik, H., & Yulianti, Y. (2023). Determinan Perilaku Keselamatan Kerja: Sebuah Analisis Empiris Perusahaan Pertambangan. Jurnal Ilmu Ekonomi & Sosial, 14(1), 55-63.
Downloads
Published
Issue
Section
License
Copyright (c) 2023 Almansyah Rundu Wonua, Rina Sovianti, Andriya Risdwiyanto, I Nyoman Tri Sutaguna, Arief Yanto Rukmana
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
