LAYYINA GALUH PURNAMA; YAYAN HENDAYANA; ARI SULISTYOWATI. Pengaruh Brand Ambassador dan Flash Sale Terhadap Impulse Buying Consumer di Marketplace Shopee Pada Generasi Z. CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis, [S. l.], v. 4, n. 2, p. 138–147, 2024. DOI: 10.55606/cemerlang.v4i2.2641. Disponível em: https://prin.or.id/index.php/cemerlang/article/view/2641. Acesso em: 17 may. 2024.