Jurnal Riset Rumpun Seni, Desain dan Media
Bidang kajian dalam jurnal ini termasuk sub rumpun Ilmu seni Pertunjukan, ilmu Kesenian, Ilmu Seni Kriya, Ilmu Media dan ilmu Desain. Jurnal Riset Rumpun Seni, Desain dan Media menerima artikel dalam bahasa Inggris dan bahasa Indonesia dan diterbitkan 2 kali setahun: April dan Oktober. E-ISSN: 2829-0186 (Online), P-ISSN: 2829-0283 (Cetak). Jurnal ini terakreditasi SINTA 4 (Surat Keputusan Direktur Jenderal Pendidikan Tinggi, Riset, dan Teknologi Nomor 10/C/C3/DT.05.00/2025 tanggal 21 Maret 2025 tentang Peringkat Akreditasi Jurnal Ilmiah Periode I Tahun 2025) dimulai dari Volume 1 Nomor 2 Tahun 2022 sampai Volume 6 Nomor 1 Tahun 2027.
Analisis Proses Produksi Konten Video Media Sosial Digital Hub Sinar Mas Land
This study examines the video content production process at Digital Hub Sinar Mas Land as a visual communication strategy to support branding for a digital innovation area. The background of this research stems from the increasing need for organizations to produce creative and informative content as social media becomes a primary channel for information distribution. The study aims to describe the stages of pre-production, production, and post-production, and to identify challenges that affect the effectiveness of video content creation. A qualitative descriptive method was used through active participation, observation, interviews, and literature review. The findings show that concept planning, scriptwriting, and storyboard development form the foundation of successful production. The production stage emphasizes camera techniques, talent coordination, and visual consistency aligned with communication goals. The post-production stage focuses on technical editing to strengthen the audiovisual message structure and prepare content for publication. Key challenges were found in storyboard development, talent performance during filming, and audio processing that required detailed adjustments. The results highlight the importance of thorough planning and coordinated teamwork to ensure that video content effectively supports branding strategies.
Copyright (c) 2025 Jurnal Riset Rumpun Seni, Desain dan Media https://creativecommons.org/licenses/by-sa/4.0
Analisis Manajemen Konten Dalam Proses Produksi Akun Instagram @Daihatsuofficialclub di Pt Astra Daihatsu Motor
This research is grounded in the growing use of social media as a digital communication tool for companies to strengthen engagement with their audiences, including user communities. The study aims to explain the content management practices of the Instagram account @daihatsuofficialclub, which is managed by the Marketing Support team of PT Astra Daihatsu Motor (ADM). The research focuses on how content is planned, managed, and utilized as part of ADM’s digital communication strategy to build stronger connections with 21 official Daihatsu user communities. A descriptive qualitative method was employed through internship-based observation and interviews with the account management team. The findings show that the content management process applies the AIDA model through visually appealing posts, relevant information, community-centered storytelling, and interactive calls-to-action that encourage member participation. The implementation of the SOME model further supports a structured workflow across the stages of Share, Optimize, Manage, and Engage. Content marketing analysis indicates that the content fulfills key indicators of relevance, accuracy, value, readability, discoverability, and consistency. These results highlight that the management of @daihatsuofficialclub operates effectively, reflects a human-centered communication approach, and aligns with ADM’s digital communication strategy, contributing to stronger engagement, community closeness, and user loyalty.
Manajemen Produksi Program Podcast “Ngobrol Lingkungan” pada Kanal YouTube Greenpeace Indonesia
The growth of digital media consumption has propelled YouTube to become an important platform for environmental campaign organizations such as Greenpeace Indonesia to disseminate information through various content formats, including podcasts. The Ngobrol Lingkungan podcast program aims to explore environmental issues in depth through focused conversations. This study aims to explain the management of podcast production using the POAC framework, which includes planning, organizing, executing, and controlling, as well as identifying obstacles that arise at each stage of production. The study uses a descriptive qualitative approach with primary data in the form of observations of the production workflow and semi-structured interviews with the production team, as well as secondary data from supporting documents and literature. Data collection was conducted from August to October 2025. The research results are expected to map production practices at each stage, identify technical and non-technical obstacles and their impact on process continuity and output quality, and produce concrete recommendations for improving future episodes. These findings are expected to enrich the study of POAC-based podcast production management and provide practical guidance for similar programs in campaign or public education organizations.
Copyright (c) 2026 Jurnal Riset Rumpun Seni, Desain dan Media https://creativecommons.org/licenses/by-sa/4.0
Strategi Brand Awareness Yoona Women dalam Mengoptimalisasikan Program Komunitas Wellness Yoona Squad Leader
This study aims to analyze the optimization of the Yoona Squad Leader wellness community program in strengthening the brand awareness of Yoona Women. The increasing awareness of feminine hygiene and the growing concern regarding the safety of menstrual products serve as the foundation of this research, considering that more than half of Indonesian women report irritation and discomfort related to conventional sanitary pad use (Manoppo, 2022; Putinah et al., 2020). In addition, laboratory findings by the Indonesian Consumers Foundation (YLKI, 2015) revealed traces of chlorine and dioxin in many commercial sanitary pads, indicating potential reproductive health risks. The study employed a descriptive qualitative approach through observation, interviews, and active participation in the marketing division of PT Yoona Digital Indonesia during August–December 2025. The findings show that the Yoona Squad Leader program effectively strengthens all stages of the 5A Customer Path—Awareness, Appeal, Ask, Act, and Advocate—as conceptualized in Marketing 5.0: Technology for Humanity (Kotler, Kartajaya, & Setiawan, 2021). Community-based engagement drives emotional bonding, advocacy behavior, and value-based loyalty through empathy-driven communication. This program successfully empowers women to become advocates for menstrual health awareness while reinforcing brand credibility and consumer trust. The study highlights the strategic importance of community-based marketing as a sustainable approach to building human-centered loyalty and enhancing brand equity in the digital wellness industry.
Strategi Public Relations melalui Pengelolaan Media Sosial Instagram @pu_bpsdm oleh BPSDM Kementerian Pekerjaan Umum
Social media has become an important element in the public relations strategy of government agencies, including the Human Resources Development Agency (BPSDM) of the Ministry of Public Works (PU). Instagram, as the most popular platform in the world, plays a strategic role in disseminating institutional information. This study focuses on analyzing the PR strategy of BPSDM PU through the management of the Instagram account @pu_bpsdm. The method used is descriptive qualitative through observation, interviews with the Public Communication Team, and literature study. The results of the study show that the PR strategy is implemented through four step according to Cutlip & Center, namely situation analysis, planning, communication implementation, and evaluation. Issue identification is carried out through a top-down and bottom-up approach to ensure that the message is in line with public needs and the agency's agenda. Content production is carried out in a structured manner with a multi-layered verification mechanism, while routine evaluations show a significant increase in engagement from 25.2% (June), 29.28% (July), to 40.84% (August). These findings confirm that the BPSDM PU's digital PR strategy is effective and contributes to strengthening the institution's image in the public communication sphere.
Makna Sekapur Sirih pada Tarian Persembahan Andun dalam Upacara Pernikahan di Bengkulu Selatan
The Andun Offering Dance is an important tradition in the traditional wedding ceremony of the Serawai people in South Bengkulu. It contains the main cultural symbol, Sekapur Sirih, which not only functions as a ritual complement but also has a philosophical meaning that represents the noble values ​​of the local community. This study aims to uncover the symbolic meaning of Sekapur Sirih in the Andun Offering Dance and explain the request to strengthen social relations between families united through the traditional wedding procession. The research method uses a qualitative descriptive approach through literature studies, observations, and interviews with traditional leaders of South Bengkulu. The results show that Sekapur Sirih contains values ​​of respect, welcome, purity, harmony, and prayer for the bride and groom. In addition, the existence of Sekapur Sirih functions as a cultural communication medium that maintains the identity of the Serawai people amidst social change. These findings preserve the importance of preserving traditional symbols in traditional ceremonies as an effort to maintain the continuity of local culture.
Pendekatan Kolaboratif: Peran Guru Seni Tari dalam Meningkatkan Pembelajaran Seni Musik di SMK Asta Mitra Purwodadi
This research aims to analyze the adaptive role of a dance teacher in teaching the subject of music art at SMK Asta Mitra Purwodadi, as well as identifying the patterns of collaborative approaches and the implementation of the Deep Learning strategy in the learning process. This phenomenon attracts researchers due to the case of a teacher teaching cross-disciplinary subjects, although still within the domain of the arts. This study employs a qualitative method using observation, semi-structured interviews, and documentation techniques. The main subject of this research is Bu Evi, a dance teacher who also serves as the music art instructor. The research results indicate that the non-specialist teacher (with a dance background) successfully overcomes limitations in teaching music by performing a role transformation into a facilitator focusing on expression, rhythm, and performance. The implementation of Deep Learning is realized effectively through a kinesthetic approach, where abstract music concepts (such as tempo and dynamics) are translated through body movement exploration, which is proven to increase student enthusiasm and understanding. Furthermore, the teacher implements a strategic collaborative pattern with the music extracurricular teacher, where responsibilities are divided between aspects of expression/movement and the deepening of theory/vocal technique, ensuring talented students still receive adequate technical development. Assessment focuses on performative aspects (expression, tempo, teamwork, and self-confidence). This research concludes that the teacher's professionalism and pedagogical creativity are the main keys to bridging competency gaps, while simultaneously ensuring the achievement of the goals of the Merdeka Curriculum in shaping student character and 21st-century skills.
Makna Sosial dan Fungsi Musik Tagonggong pada Tradisi Tulude Masyarakat Sangihe
This study is motivated by the position of traditional music as a cultural element that not only functions aesthetically but also plays an important role in constructing social meaning, symbolism, and collective identity within a community. This article aims to examine the social meaning and function of Tagonggong music in the Tulude tradition of the Sangihe community in Londoun Village as a diaspora community. The research uses a qualitative method with a cultural ethnographic approach through participatory observation, unstructured interviews with traditional elders, Tagonggong players, and community leaders, as well as documentation. Data analysis was conducted descriptively and interpretatively using Alan P. Merriam's theoretical framework on the function of music. The results of the study show that Tagonggong music has a multidimensional function in the Tulude tradition, including symbolic communication, emotional expression, representation of cultural identity, reinforcement of social norms, and social integration and cohesion within the community.Tagonggong not only functions as an accompaniment to ceremonies, but also as a sacred musical instrument that connects the relationship between humans, ancestors, and God, while also marking the space and time of the ceremony. This finding confirms that Tagonggong is a living cultural archive that preserves the collective memory and ethnic identity of the Sangihe community in exile. Implicitly, this research enriches Indonesian ethnomusicology studies by positioning traditional music as an active social text in maintaining the cultural structure and solidarity of the communities that support it.
Ekspresi Spiritualitas dalam Musik Liturgi Gereja Pantekosta
This study was motivated by the role of liturgical music as the primary medium of spiritual expression in Pentecostal worship, which is characterised by expressiveness and participation. The purpose of this study was to analyse the presentation of liturgical music and examine how it shapes and represents the spiritual expression of the congregation in the worship services of the Indonesian Bethel Church (GBI) Light Corner in Gorontalo City. The research uses a qualitative approach with a descriptive-interpretative design. Data were obtained through participatory observation, in-depth interviews with worship leaders and congregants, and audio-visual documentation. Data analysis was conducted thematically with reference to musicology, liturgical theology, and cultural studies perspectives. The results of the study show that liturgical music at GBI Light Corner is presented in a structured yet flexible manner, combining contemporary music with conscious liturgical planning. Music serves as a medium for creating a sacred atmosphere, binding the structure of worship, and as the main means of expressing the spirituality of the congregation both personally and communally. These findings indicate that liturgical music not only reflects the spirituality of the congregation but also actively shapes the experience of faith in the context of the local Pentecostal Church. This research has implications for the development of contextual, theological, and reflective liturgical music practices in church life.
Visual Storytelling and Design Analysis of “Sengoku BASARA” as a History-Based Game for the Implementation of Interest to the History
Historical video games are one of the entertainment screen media genres that represent actual historical events influencing the players to learn interactively. Moreover, in an era where technology is increasingly advanced the presence of pop culture that is included in history-based games leads people to get interested more in things that were initially boring to follow. “Sengoku BASARA” (戦国BASARA) is a successful action game featuring a main character based on Japanese feudal warlords wrapped in fictional and dramatic form published by CAPCOM which is very popular in Japan. Yet, Indonesia hasn’t developed a game based on the history of their ancient kingdom with good qualities to bring their interest to learning. The research methodology in this study using a qualitative approach includes content analysis using the 5 W 1 H technique to explore how the historical events and characters in the game are visualized and how it brings or gives the player an understanding of the history. This study aims to delve into two main points: 1. Understanding how “Sengoku BASARA” adapts the elements of their history, 2. The potential of this game as an educational tool is to introduce the historical characters as well as their story events. In conclusion, “Sengoku BASARA” does not have perfect accuracy in visualizing the original history yet it can be the first step to learning more about history interestingly and entertainingly.
Praktik Identitas Panggung Sri Mules sebagai Strategi Cultural Branding dalam Pertunjukan Dangdut Pantura
This study analyzes the stage identity practices of the dangdut music group Sri Mules as a cultural branding strategy in Pantura dangdut performances. In contrast to common dangdut performance patterns that position the singer as the primary visual focus, Sri Mules adopts a performative approach that foregrounds accompanying musicians as the main visual actors through the use of unconventional costumes and collective stage actions. Employing a qualitative approach with a case study strategy, this research draws on visual documentation of performances circulated on social media during the group’s active phase (2020–2021), complemented by semi-structured interviews and reflective observations. Data were analyzed using the interactive model proposed by Miles and Huberman, informed by performance theory (Schechner) and the concept of cultural branding (Holt). The findings indicate that Sri Mules’ stage identity is constructed and reproduced through consistent visual deviation and collective performativity, functioning as a strategy of symbolic differentiation in the Pantura dangdut performance landscape. This study highlights the role of accompanying musicians as active agents in shaping the visual identity of dangdut performances.
Cucut: Estetika Pertunjukan Wayang Kulit Gaya Keraton Lakon Irawan Rabi Sajian Purbo Asmoro
The aesthetics of Palace style puppet performances embody local wisdom and ancestral traditions that were later standardized into formal rules. Purbo Asmoro incorporates these elements of the Palace style into the shadow puppet performance of the play Irawan Rabi. The central problem addressed is: how is the aesthetic concept of cucut implemented in Purbo Asmoro's presentation of the Palace style shadow puppet play Irawan Rabi? This issue is analyzed using the aesthetic concepts proposed by Sunardi, supplemented by those of M.Ng. Najawirangka. The data collection methods included literature reviews and interviews; to ensure higher data accuracy, the play was also transcribed through the observation of audio visual recordings. The results of this study indicate that the implementation of the cucut aesthetic concept is evident in Purbo Asmoro's success in constructing scenes that evoke a humorous impression. This is observable in the ginem of the Dwarawati State audience scene; the ginem of the perang ampyak; the sabet of the perang gagal scene; the ginem of the Yasarata Hermitage scene; the sabet of the perang kembang scene; the ginem of the Kaputren Dwarawati State scene; the ginem of Dwarawati Palace scene; and the ginem of rabine Irawan scene.
Bentuk Penyajian Tari Mopotilro dalam Acara HUT PEREDAM di Kecamatan Bolaang Uki Kabupaten Bolaang Mongondow Selatan
Mopotilro Dance is a traditional dance originating from South Bolaang Mongondow Regency that functions as a welcoming dance for guests in customary ceremonies. Academically, this dance has not yet been examined in depth. Therefore, this article aims to investigate the Mopotilro Dance from the perspective of its performance structure, particularly as presented at the anniversary celebration of the Persatuan Relawan Muda Molibagu (PEREDAM) community. The research focuses on several aspects of the dance presentation, including: (1) movement, (2) number of dancers, (3) makeup and costume, (4) musical accompaniment, (5) floor patterns, (6) properties used, and (7) performance space. This study employs a qualitative research method with data collection techniques consisting of observation, interviews, and documentation, which are used to describe the data and draw conclusions. The results indicate that the presentation of the Mopotilro Dance at the PEREDAM anniversary event is not found in other occasions. This condition suggests that public understanding of the Mopotilro Dance as part of local cultural heritage remains limited. The lack of academic studies on the performance structure of the Mopotilro Dance is one of the factors contributing to its rare appearance in various events.
Efektivitas Pembuatan Vlog dalam Pemenuhan Tugas Berbasis Project Based Learning (PJBL) pada Mata Kuliah Rias Fantasi untuk Meningkatkan Softskill Mahasiswa
This study aims to determine the effectiveness of using vlogs as a Project Based Learning (PBL) media in the Fantasy Makeup course to enhance students’ soft skills, particularly in communication, public speaking, creativity, and problem solving. This research employed a pre-experimental design with a one group pre-test and post-test design. The sample consisted of 25 students selected through a census sampling technique, in which the entire population was used as the research sample. Data were collected through observation and questionnaires administered in two stages: a pre-test before the implementation of the learning model and a post-test afterward. The data were analyzed using a Paired Sample T-Test to identify the mean differences in students’ soft skill scores before and after the learning treatment. The results showed a significant improvement in communication, public speaking, creativity, and problem-solving abilities after the implementation of the vlog-based PBL model. Therefore, the use of vlogs is proven to be an effective and innovative learning medium to strengthen students’ soft skills in the context of the Fantasy Makeup course.
Pengembangan Media Pembelajaran Pengetahuan Tekstil Berbasis Aplikasi Android
The aim of the research is to find out the process of developing knowledge learning media based on Android applications.Learning media is very much needed as a tool used in practical learning.Changes in educational progress require innovation in learning media to keep them up to dat and able to overcome new problems that arise. The research method used is the R & D research and development method with the 4D model. The stages of the 4D development model are 1) Definition; 2) Design; 3) Development; 4) Distribution. This research produces android-based textile knowledge learning media. The software used is iSpring Suite Toolkit Authoring based on Power Point; and Website 2 APK Builder.The iSpring Suit software is used in the design and development of learning media, while the Website 2 APK Builder software is used to change Android application programs. Based on the results of the learning media feasibility questionnaire, it can be seen that the textile knowledge learning media is very feasible to use, reaching 90%.
Inovasi Bridal Bouquet dari Bahan Manik dengan Teknik Pelintir
The Bridal Bouquet is one of the essential accessories in weddings to complement the bride’s appearance. Fresh flowers tend to wither quickly, while synthetic flowers are considered less artistic. Therefore, the researcher created a product innovation: a Round Bridal Bouquet made of beads using the twisting technique. This study aims to describe the production process and determine public acceptance of the product. The research used the Research and Development (R&D) method consisting of nine stages. Data collection techniques included observation, documentation, literature study, and questionnaires with a descriptive qualitative approach. The production process was carried out systematically, starting from identifying potential and problems, drafting, product validation by five expert validators, product revision, trials, and distribution of questionnaires to 35 respondents. The results showed that the product innovation was well received by the public. The researcher suggests that this product can be further developed not only in round shape, but also in various other bouquet styles. Additionally, using lighter materials than beads is recommended for better comfort.
Pengaruh Harga, Kualitas Produk dan Kualitas Pelayanan terhadap Kepuasan Pelanggan pada Salon Natayu
This study aims to determine the influence of price, product quality, and service quality on customer satisfaction at Salon Natayu. The approach used was quantitative, with data collection techniques through questionnaires distributed to Salon Natayu customers, with a total of 53 respondents (using census techniques). The data were analyzed using multiple linear regression analysis with the help of SPSS version 20. The results of the study show that the three independent variables (price, product quality, and service quality) simultaneously have a positive effect on customer satisfaction. However, partially, the price variable has the most dominant influence on customer satisfaction. The conclusion of this study shows that price is the most influential factor on customer satisfaction, followed by service quality, while product quality has the least influence. These findings indicate that a competitive pricing strategy is a crucial aspect for Salon Natayu in maintaining and improving customer satisfaction. In addition, continuous improvement of service quality is also necessary to create a better customer experience. This research is expected to be a reference for salon managers in formulating more effective marketing strategies as well as for future research that examines the factors that affect customer satisfaction in the beauty services industry.
Pembuatan Headpiece dengan Kombinasi Clay untuk Peluang Berwirausaha
Headpiece is an accessory worn on the head to beautify the appearance. The author uses observation, literature, experiments, documentation, and questionnaire methods. The author conducted a qualitative descriptive data analysis by presenting it in the form of a narrative using words or sentences. The author conducted experiments with stages, namely preparing materials and tools, forming flower patterns, arranging flower petals, arranging flowers and beads, applying glitter, applying resin, drying resin, arranging flowers and beads on a wire headband. The author offers a price of IDR 57,500 per headpiece, which is a relatively cheaper price compared to headpieces made of beaded flowers. Product validation was tested through sensory tests on 3 expert validators and obtained a total value of 57, which is included in the very feasible category, while the level of preference according to 30 respondents for clay headpiece products received a value of 119-150 which is included in the very preferred category. Based on the results of research and experiments on making headpieces from a combination of clay for entrepreneurial opportunities, it is hoped that in the future there will be more variations in headpiece types, improve the quality of headpieces, increase the variety of flower shapes and marketing strategies.
Pengaruh Pemakaian Hair Mask terhadap Hasil Smoothing Rambut Sensitif
This study aims to provide learning for hair dressing beginners in performing smoothing treatments on sensitive hair. The technique of using Hair Mask plays an important role in creating the illusion of firm eye folds, thus giving the impression of larger and more expressive eyes. This study uses an experimental method with a quantitative approach involving 4 models with sensitive and damaged hair to be assessed by 16 AKS Ibu Kartini Makeup students. The results of the study showed that the use of Hair Masks on sensitive hair is very necessary to coat the hair pigment before being exposed to smoothing cosmetics. These results can be proven that the success of student practice using Hair Masks is worth (X2) 31% compared to before using Hair Masks (X1) with an average value of 55%. It turns out that this technique is more effective and efficient in increasing success in smoothing because it reduces the risk of hair breakage. (p-value = 0.014). From this study it can be concluded that the use of Hair Masks on smoothing sensitive/damaged hair. This lesson makes a fairly good contribution to AKS Ibu Kartini students to be able to improve skills in smoothing sensitive hair.
Revitalisasi Tari Mosau’ Bolaang Mongonow Melalui Penciptaan Tari Sinungkudan
This research aimed to revitalize Mosau' Dance, a nearly extinct traditional dance from Bolaang Mongondow, through the creation of a new work entitled Sinungkudan Dance. Mosau' Dance is a celebratory dance of post-war warriors whose existence is currently fading in the Bolaang Mongondow region due to a lack of regeneration and the influence of modernization. This research employed a descriptive qualitative approach with a focus on choreographic analysis. The revitalization process was carried out through four stages: exploration, reconstruction, reinterpretation, and reactualization. The results indicate that revitalization through the creation of Sinungkudan Dance successfully provided a "new breath" for the local tradition of Bolaang Mongondow. Choreographically. Sinungkudan Dance consisted of eight movement variations, combining three original Mosau' movement motifs (such as joyful leaps) with five newly created movements that depicted narratives of warrior life (Bogani), ranging from weapon sharpening and physical training to the atmosphere of warfare. The choreographic structure was supported by nine symbolic floor patterns, the use of the tungkudon (spear) as a prop, and digital musical accompaniment that blended traditional rhythms with modern instruments such as the flute and snare drum. In conclusion, through more visually and kinetically attractive innovations, the values of leadership and resilience embodied in Mosau' Dance were able to be transmitted to younger generations as a proud cultural identity for the people of Bolaang Mongondow.
Bentuk Penyajian Balatindak dalam Prosesi Pakanggi Umat di Kecamatan Bangkurung Kabupaten Banggai Laut
Balatindak is a traditional art that has existed since the time of the Banggai Kingdom. In its development, Balatindak presented in the regions, and each region has its own characteristics in its performance. In Banggai Laut Regency, Bangkurung District, Balatindak is performed upon the arrival of visiting distinguished guests, and on Eid al-Fitr. In Lantibung village, Balatindak is not only entertainment but also as part of the pakanggi umat ceremony carried out by the community. This study aims to describe the form of Balatindak presentation in the process of implementing pakanggi umat. This study uses a descriptive qualitative research method. In collecting data, researchers conducted interviews, and observations of the implementation of pakanggi umat, as well as documenting it in the form of photos and videos. The results of the study found that Balatindak was performed four during the pakanggi umat. The first was at the beginning of the procession performed by two men (talapu), then in the middle was presented by several male and female talapu. The costumes worn by male talakus are daily clothes consisting of long or short-sleeved shirts, black trousers, and white headbands. Meanwhile, female talapu wear long-sleeved shirts, sarongs, scarves, and white head coverings. The Balatindak is unique with movements dominated by rapid foot stomping, and both arms play props depicting machetes and shields. Balatindak is accompanied by batong music. The venue is the Bangkurung traditional house called Kusali. The Balatindak performed in this tradition classified as a ritual performing art.
Citra Jalatarangga is a karawitan composition that is contextually inspired by the duality of freshwater and seawater springs found at Geger Beach. The duality embodied in this idea serves as the fundamental concept and is subsequently implemented in the formulation and structuring of Balinese karawitan performance techniques. This paper discusses the process of creating the work, the formal structure of the composition, and the aesthetic values contained within it. The karawitan composition Citra Jalatarangga employs three theoretical frameworks as analytical tools to describe the duality of the different water sources. Transformation theory is used to determine the form and structure of the composition, creativity theory serves as a reference in the creative process, and postmodern aesthetic theory functions as a guideline for applying aesthetic nuances to the work. The creative method used in the creation of Citra Jalatarangga is the Panca Sthiti Ngawi Sani method, which consists of five stages: the inspiration stage (ngawirasa), the exploration stage (ngawacak), the conception stage (ngarencana), the execution stage (ngawangun), and the production stage (ngebah). This work utilizes several instruments from the Gamelan Semara Dana as its expressive medium and is structured into three sections, each representing the duality of the water sources through different formulations and performance techniques. In addition, instrument arrangement, costume design, and lighting design also function as supporting aspects in the presentation of the work, which was staged at Wantilan Banjar Sawangan, Desa Adat Peminge.
Perancangan Desain Karakter Wisatawan dalam Buku Ilustrasi Wisata Trenggalek untuk Usia 18-25 Tahun
Trenggalek Regency is one of the regencies located in the southern part of East Java that has high potential for natural tourism, such as caves, waterfalls, and beaches. However, this potential is not yet widely known by people from outside the region, especially the younger generation. The low level of awareness among people outside the region is influenced by limited access to information about Trenggalek’s tourism. Therefore, an effective medium that can attract the attention of young people is needed, such as an illustrated book. Based on the questionnaire results, the majority of respondents show a high interest in illustrated books. In an illustrated book, an engaging character is needed to convey messages so that readers do not feel bored. The method used in this study is a mixed-method approach with a descriptive analyze. This approach is applied to analyze data obtained from observations, interviews, literature studies, and questionnaires, as well as to develop design concepts and outcomes. This research aims to increase awareness and knowledge of people outside Trenggalek about Trenggalek’s tourism. By highlighting the topic of character design in the illustrated tourism book of Trenggalek, it is expected that readers can easily absorb and understand the content of the book.
Strategi Budaya Sonorik Reflektif dalam Komposisi Musik Rene Hu: Representasi Identitas Institusional melalui Autoetnografi Artistik
The creation of institutional signature music is typically understood as a technical compositional process intended to accompany a performance. This study aims to elucidate how the music of the Rene Hu dance is constructed as a medium for representing institutional identity through the integration of local wisdom and organizational values. Utilizing an artistic autoethnographic approach, this research positions the creative experience of the composer as a reflective data source analyzed through both thematic and conceptual lenses. The findings indicate that the composition of Rene Hu music emerges from the interaction of cultural, ecological, and institutional dimensions, all mediated by the composer’s reflection as a strategic agent. The integration of Sentani traditions, the soundscape of Mount Cycloop, and digital technology forms a sonoric identity that represents both cultural legitimacy and the vision of the Papua Province Language Center. This study formulates the Reflective Sonoric Cultural Strategy Model, which explains the mechanisms of identity negotiation within the composition of such signature music. The novelty of this research lies in its conceptualization of institutional music as an arena for identity negotiation analyzed through the composer’s creative journey. This research offers a conceptual framework applicable to the creation of similar representational musical works.
Penerapan Design Thinking dalam Perancangan Pion Karakter Board Game Laskar Kristus untuk Usia 8-12 Tahun
The Fruit of the Spirit is an important theological value to teach children because it contains points for everyday behavior. However, learning about the Fruit of the Spirit often encounters obstacles and is difficult for children aged 8-12 years to understand because it is considered too abstract and difficult to convey in simple language. Furthermore, obstacles come from the learning media used which are still conventional. Therefore, effective learning media are needed that can attract the interest and motivation of children to want to learn and apply the Fruit of the Spirit in everyday life, such as board games. In board games, there are components that can attract emotions and can be used as media, namely character pawns. The method used is the Design Thinking method with descriptive analysis. This approach is used to analyze data from the results of observations, interviews, literature studies, and questionnaires, as well as to develop concepts and design results. Thus, the character pawns can be created with a human-centered design approach, which is able to create visuals that have a close relationship with children's psychology.
Desain Karakter Webtoon Tokoh Penemu Sains dan Teknologi untuk Remaja Usia 15-18 Tahun
The results of the 2022 PISA indicate that science skills and interest in Indonesia are still low. One way to increase interest in science is by introducing inventor figure of science and techonology. However, alternative learning media that are communicative and relevant to adolescents' media consumption habits are needed. Therefore, this study aims to design a character design for an inventor in the field of science and technology for a Webtoon comic as an educational tool for adolescents aged 15–18. This study used qualitative and quantitative methods. The qualitative method was used to understand the needs and interests of the target audience and to gather information from the literature for scientific sources in designing the inventor character. The quantitative method was used as one of the character design evaluation criteria, based on voting results by adolescents aged 15–18. The character design used Marika Nieminen's principles: demographics, silhouette and shape, color, and characteristics. Several alternatives were used to generate character designs, which were then evaluated to determine the final design. The character design evaluation will be assessed using several variables within an evaluation framework.
Perancangan Media Infografis SOP Keselamatan Kerja (K3) Pada Lingkungan Industri Manufaktur
Occupational Health and Safety (OHS) is a crucial aspect in manufacturing industries due to the high risk of workplace accidents caused by heavy machinery, chemical substances, and intensive production activities. Companies usually provide Standard Operating Procedures (SOP) as safety guidelines; however, SOPs are often delivered in long textual formats that are less engaging, making workers reluctant to read or difficult to understand quickly. This study aims to design an infographic-based SOP media as an effective visual communication tool to improve workers’ understanding of safety procedures. The research applies a qualitative method with a design approach through workplace observation, interviews with HSE personnel, literature review, and design validation using questionnaires. The results produce infographic media in the form of posters and signage presenting PPE usage procedures, hazard warnings, and evacuation steps using safety color codes, icons, and readable typography. The conclusion indicates that infographic SOP media is more effective than text-based SOP because it improves readability, comprehension, and workers’ memory of safety procedures.
Analisis Kebutuhan dalam Redesign Identitas Visual PHD (Peternakan Hijau Daun) Nusantara Kabupaten Trenggalek
This study aims to analyze the need for redesigning the visual identity of PHD (Peternakan Hijau Daun) Nusantara as an effort to strengthen the brand image as an arts and culture-based educational tourism destination. The problems underlying this research are the inconsistent visual identity, the lack of representation of the brand's character, and the low level of audience recognition of PHD Nusantara. The research methods used include observation, interviews, and questionnaires. The results of the analysis indicate several main factors that form the basis for the need for redesign, namely the inconsistency of visual elements, the weak strength and readability of the logo, the inconsistency of the visual identity with the character of the destination, and the suboptimal visual experience of the audience at various interaction points. Based on these findings, it can be concluded that the development of a more consistent, communicative, and characteristic visual identity is needed as a basis for the redesign process. The results of this study are expected to be a reference in redesigning a visual identity that can strengthen the image of PHD Nusantara and increase its appeal to the audience.
Video Mapping Sebagai Strategi Komunikasi Visual untuk Transformasi Institusional UNU Pasuruan
This study was designed to create a visual communication medium in the form of a video mapping depicting the institutional change process from the Nahdlatul Ulama Institute of Technology and Science (ITSNU) Pasuruan to the Nahdlatul Ulama University of Pasuruan (UNU Pasuruan). This institutional status change represents a strategic moment that needs to be communicated to the public through a creative and engaging media approach. The research approach used the Research and Development (R&D) method, referring to Sugiyono's development framework, which consists of ten stages: identification of potential and problems, data collection, product design, design validation, design refinement, product testing, product refinement, implementation trials, final product revisions, and mass production (if necessary). Data collection techniques included in-depth interviews, field observations, documentation studies, and validation by media and content experts. The research output is a video mapping product, approximately 7 minutes in length, that has undergone a validation process and is deemed suitable as a means of communicating institutional change. This product is expected to serve both as a visual archive and as a more effective and communicative institutional promotion instrument.
Penanaman Nilai Karakter melalui Pembelajaran Ekstrakurikuler Drumband di SD N 2 Musuk Kecamatan Musuk Kabupaten Boyolali
This study aims to explain how to instill character values ​​through extracurricular drumband activities at SD N 2 Musuk, located in Boyolali Regency. The rationale behind this research is because extracurricular activities are important in shaping students' character in accordance with the institution's vision and mission. The method applied in this study is descriptive qualitative. As research subjects, there are 45 students from grades 4, 5, and 6, and involving the principal, teachers, and coaches as sources of information. Data collection was conducted through observation, interviews, questionnaires, and documentation, which were then analyzed descriptively through data reduction, information presentation, and drawing conclusions. The research findings indicate that character instillation is carried out through a well-planned program and regular, scheduled practice. The character values ​​that were successfully instilled include discipline, responsibility, hard work, independence, collaboration, as well as religious attitudes and tolerance. The results of this activity are increased self-confidence and social skills of students, as well as the achievement of non-academic achievements that are a source of pride for the school.
Meninjau Perubahan Sosial Kultur Masyarakat Terdampak Lumpur Sidoarjo Setelah 2 Dekade dengan Wawancara Elisitasi Foto
The Sidoarjo mudflow eruption in Porong, Sidoarjo, that have been flowing since 2006 has caused long-term impacts on the affected communities. the impact in question are people losing their job, change in social interaction and culture that are applied everyday by the communities. This study aims to examine the socio-cultural changes that are experienced by the community two decades after the disaster. The research employs a qualitative approach using photo elicitation through five photographs that are taken in the affected area map as prompts for resource person to reflect and recount their experience that they undergo, then will be conducted semi-structured interviews. The findings indicate a transformation of the physical landscape, which has led to shifts in social structures, the weakening of communal bonds, and changes in collective identity. Memories of the former homeland and the continuation of annual commemorative practices demonstrate that the disaster remains embedded in the community’s social life. These findings affirm that the impacts of the disaster are not merely physical, but also social and cultural in between communities in the long term and continuosly happening.
Representasi Nilai Filosofis dan Sosiologis dalam Lelagon Lumbung Desa: Kajian Semiotika Roland Barthes
Traditional artworks, amidst the tide of modernization and digitalization, face the challenge of being stigmatized as static relics of the past. However, in the midst of increasingly modern civilization, traditional artworks are perceived to possess philosophical values ​​for the younger generation. The meanings contained in traditional songs possess a social perspective lacking in most traditional songs composed in the modern era. The purpose of this article is to examine the lyrics of Ki Nartosabdo's song "Lumbung Desa" philosophically and sociologically, applying Roland Barthes's semiotic theory. The research method used is a qualitative descriptive approach to analyze semiotics, comprising the significance of denotation, connotation, and myth.The analysis shows that the denotation in the lyrics of "Lumbung Desa" depicts agricultural activities occurring in rural communities. Connotatively, the lyrics interpret the values ​​of human spirituality towards God, integrity in work, and food self-sufficiency. From a mythical perspective, the lyrics symbolize the values ​​of harmony in social life and mutual cooperation as a solid foundation for building national stability and progress. Further analysis of the song lyrics' relevance in the modern era shows that the meaning of "Lumbung" has transformed into financial and digital independence, while the value of "Rukun" points to the application of ethics in the use of digital media in the modern era. This article concludes that preserving traditional songs is a strategy to revive culture as a manifestation of material progress that impacts the well-being of modern society.
Implementasi Model Project-Based Learning dalam Pembelajaran Tari Kreasi Kelas XI SMA Negeri 14 Semarang
This study aims to describe the implementation of the Project-Based Learning (PjBL) model in creative dance learning. It also analyzes the results of creative dance projects produced by grade XI students of SMA Negeri 14 Semarang. This study uses a descriptive qualitative approach with data collection techniques including observation, interviews, and documentation. The research subjects consist of one Cultural Arts teacher and students of grade XI. Data analysis employs the interactive model of Miles and Huberman, including data reduction, data display, and conclusion drawing. The results show that the implementation of PjBL is conducted through seven systematic stages: project determination, planning, scheduling, exploration and movement creation, monitoring, project presentation, and reflection. Students demonstrate active involvement in group discussions, movement exploration, and collaboration. Each group successfully produces creative dance work with diverse themes, reflecting the development of creativity and critical thinking skills. This study highlights students creative processes at each stage of the project, which has not been widely explored in previous studies.
Inovasi Video Tutorial Tari Semarang Rumah Kita sebagai Media Pembelajaran Tari Siswa Kelas VIII di SMP N 7 Semarang
Dance instruction in schools still does not fully support students' ability to understand techniques and movement sequences independently. In the "Semarang Rumah Kita" dance material in grade VIII of SMP N 7 Semarang, the learning process tends to rely on classical methods guided by printed books. This condition indicates the need to develop more varied, interesting, and effective learning media. This study aims to develop and test the feasibility and effectiveness of the "Semarang Rumah Kita" dance video tutorial as a learning medium. The method used is Research and Development (R&D) which includes the stages of needs analysis, product planning, revision, and field trials. The research subjects were grade VIII students of SMP N 7 Semarang. Data were obtained through interviews, observations, validation questionnaires from material experts and media experts, and assessment of student practice. The data were analyzed using quantitative and qualitative descriptive approaches. The results of the study indicate that the developed video tutorial meets the criteria of very feasible and has been proven effective in increasing movement accuracy, cohesiveness, and student self-confidence. These findings are an innovative alternative to support dance learning and improve the quality of dance education in schools.
Nilai Keindahan Tari Ranggawis Karya Susiati di Sanggar Wisanggeni Kabupaten Purbalingga
This study aims to analyze the aesthetic values of Ranggawis Dance as a form of regional creative dance that develops in Purbalingga Regency. This research employs a qualitative method with a descriptive approach, supported by a choreographic aesthetic approach. The theoretical framework used is the aesthetic theory proposed, which includes aspects of form, content, and performance. Data collection techniques were carried out through observation, interviews, and documentation involving choreographers, musicians, dancers, and related parties in the performance of Ranggawis Dance. The data were analyzed descriptively using a qualitative approach by linking field findings with the applied aesthetic concepts. The results show that the aesthetics of Ranggawis Dance are formed through the harmony of form aspects, including movement, musical elements, and dancer composition; content aspects reflecting values of togetherness and joy within the community; and performance aspects demonstrated through synchronization (rampak) and dancers’ expressions. The dance movements, which combine Banyumasan, Jaipong, and contemporary elements, create a dynamic and harmonious impression, while the use of pentatonic scales strengthens the traditional character. The collaborative creative process between choreographers and musicians also contributes to the overall aesthetic unity of the performance. Therefore, Ranggawis Dance possesses strong aesthetic values, reflects local cultural identity, and has the potential to be further developed as part of traditional art preservation.
Copyright (c) 2026 Salwa Risma Nurriskiani; Joko Wiyoso https://creativecommons.org/licenses/by-sa/4.0
Penerapan Continuity Editing dalam Konstruksi Naratif Film Kucumbu Tubuh Indahku
This study examines the application of continuity editing in the film Kucumbu Tubuh Indahku and its role in building the film's narrative structure. The primary objective of this study is to analyze the editing techniques used and identify the editor's contribution to shaping the visual storytelling. The method used is descriptive qualitative, with primary data collected through interviews with the film editor and observations of the film itself. The results of the study indicate that continuity editing functions to maintain narrative continuity and the emotional flow that develops throughout the story. The editing techniques used in this film include cut-in, match on action, and eyeline match, all of which work to create smooth transitions between different scenes. The cutting points in the film become key elements in regulating the rhythm, visual emphasis, and dramatic intensity within the storyline. Each decision regarding the cutting point made by the editor can produce different emotional effects, which directly influence the pacing and dynamics of the story. This study emphasizes that careful editing decisions are crucial in strengthening the visual and dramatic aspects of the film and help build a strong narrative experience for the audience.
Copyright (c) 2026 Muhammad Muttaqien, Desta Arya Nurhadiatama https://creativecommons.org/licenses/by-sa/4.0
Makna Simbolik Properti Tari Grombyang Pemalang di Sanggar Seni Kaloka Pemalang
This study is motivated by the limited public understanding of the symbolic meaning of properties used in the Grombyang Dance of Pemalang, where most audiences merely enjoy the performance without recognizing the cultural values embedded within it. This research aims to examine and explain the symbolic meanings of the properties used in the Grombyang Dance of Pemalang as performed at Sanggar Seni Kaloka Pemalang. The method employed is a descriptive qualitative approach using semiotic analysis based on Charles Sanders Peirce, with data collection techniques including observation, interviews, and documentation. The results of the study indicate that the performance structure of the Grombyang Dance of Pemalang consists of three main parts: the opening, the core, and the closing, supported by various elements such as theme, movement, performers, makeup, costume, musical accompaniment, stage setting, and properties. The semiotic analysis reveals that the symbolic meaning of the properties can be understood through the relationship between representamen, object, and interpretant. The main property, the irus (ladle), functions as a symbol that not only represents the act of scooping Grombyang soup but also carries a belief-related meaning as a bringer of fortune in trading activities. In conclusion, the properties in the Grombyang Dance of Pemalang serve not only as aesthetic elements but also as a medium of symbolic communication that reflects cultural, social, and belief values within the community. Therefore, they are important to be preserved and more deeply understood by the public.
Copyright (c) 2026 Annisa Yuriskia Fadilla, R. Indriyanto https://creativecommons.org/licenses/by-sa/4.0
Kualitas Informasi Katalog Digital Akun Instagram @SantflowersBouquet dalam Keputusan Pembelian Produk Santflowers
The rapid development of social media, particularly Instagram, has transformed consumers’ information-seeking behavior and purchasing decision processes, making information quality in digital catalogs a crucial factor in visual-based marketing. However, studies examining information quality in Instagram-based digital catalogs for highly customized products remain limited. This study aims to analyze the relationship between the quality of digital catalog information and purchasing decisions on the @santflowersbouquet account. A quantitative approach with a survey method was employed, involving 95 respondents selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed through validity, reliability, and Spearman’s Rank correlation tests. The results indicate that information quality is categorized as high, with accuracy (92.6%) and timeliness (86.3%) as the dominant indicators. Purchasing decisions are also in the high category, with the time of purchase indicator reaching 96.8%. The correlation test shows a positive and significant relationship with a coefficient of 0.621 (p<0.001), indicating a strong association. These findings suggest that improving the quality of digital catalog information significantly contributes to enhancing purchasing decisions. Therefore, businesses are encouraged to optimize information quality as part of their digital marketing communication strategy.
Copyright (c) 2026 Faradita Putri, Hudi Santoso https://creativecommons.org/licenses/by-sa/4.0
Literasi Media Digital Staf Frontliner terhadap Kesiapan Penanganan Hoaks Kesehatan di RSUD Welas Asih Provinsi Jawa Barat
The rapid development of digital media has increased the complexity of health information flows and triggered the spread of misinformation, thereby requiring service personnel to be prepared to manage information critically. However, studies specifically examining the relationship between digital media literacy and readiness to handle health hoaxes among non-medical frontliner staff remain limited. This study aims to analyze the relationship between digital media literacy and readiness in handling health-related hoaxes among frontliner staff at RSUD Welas Asih Bandung. A quantitative approach with a survey method was employed, involving 243 respondents selected through a census sampling technique. Data were collected using a Likert-scale questionnaire and analyzed through validity, reliability, and Spearman’s Rank correlation tests. The results indicate that digital media literacy is at a high level, with digital safety (85.2%) and digital ethics (82.3%) as dominant indicators. Readiness in handling health hoaxes is also high, with gathering (78.6%) and planning (76.1%) as the highest indicators. The correlation test shows a positive and significant relationship with a coefficient of 0.794 (p<0.001), indicating a strong association. These findings suggest that improving digital media literacy significantly contributes to enhancing readiness in handling health hoaxes. Therefore, strengthening digital literacy is an important strategy to improve communication effectiveness and healthcare service quality.
Copyright (c) 2026 Muhamad Habibie, Hudi Santoso https://creativecommons.org/licenses/by-sa/4.0
Perancangan Meja Kopi Minimalis dari Limbah Triplek dan HPL yang Berkelanjutan
Furniture is an item needed to complete the needs at home or residence, furniture helps the process of household chores become easier, as a place of storage, and creates comfort for its occupants. In this increasingly environmentally conscious era, product design is here to integrate the principles of sustainability. One of them is waste from industrial HPL (high pressure laminate) which is often thrown away without being utilized, Plywood waste and High Pressure Laminate (HPL) are by-products of the furniture industry that hold potential for reuse through sustainable design practices. This study aims to design a coffee table using plywood and HPL waste by applying the Design Thinking method, which includes the stages of empathize, define, ideate, prototype, and test. This method enables user needs analysis, idea exploration, and iterative prototype development. The results indicate that waste materials can be transformed into a coffee table that is strong, aesthetically appealing, and functional. The use of HPL enhances surface durability and visual value, while the plywood structure can be reinforced through simple joinery systems. The final product meets ergonomic, stability, and aesthetic criteria. In conclusion, Design Thinking is effective in transforming waste materials into high-value furniture and supports sustainable design practices
Copyright (c) 2026 Shoka Muhammad Mufrikhun, Dwi Agus Susila, Sutarya Sutarya https://creativecommons.org/licenses/by-sa/4.0
Daya Tarik Visual Karakter pada Figur Anime: Studi Kasus Cosplayer di Surabaya
This study aims to analyze the visual appeal of anime characters through a case study of cosplayers in Surabaya. The focus of this research is to identify the factors that motivate cosplayers to idolize anime characters and to describe the visual elements that contribute to the formation of such appeal. This study employs a qualitative approach using observation, interviews, documentation, and questionnaire distribution to 30 active cosplayers aged 18–20 who are members of cosplay communities in Surabaya. The collected data were analyzed using Charles Sanders Peirce’s semiotic approach, which emphasizes the relationship between sign, object, and interpretant in the process of visual meaning-making. The results indicate that the appeal of anime characters is not solely influenced by visual aspects but also by emotional attachment formed through character representation. Specifically, facial features (66.7%) and body gestures (33.3%) are the dominant factors influencing cosplayers’ preferences, compared to other visual elements such as color, costume, and hair details. The semiotic analysis reveals that visual elements in cosplay function as a system of signs that represent character identity while simultaneously constructing aesthetic, emotional, and narrative meanings for the audience.
Copyright (c) 2026 Nugraha Nugraha, Hedi Amelia Bella Cintya, Ariri Riska Orelia Nor Adha, Izzati Aulya Akhiroh Prastyo https://creativecommons.org/licenses/by-sa/4.0
Koreografi Tari Nggainah Menjres di Sanggar LKP Merpati Kecamatan Blora Kabupaten Blora
Nggainah Menjres Dance is one of the traditional folk dance works created by Mrs. Umi Ardiyah, the owner of the LKP Merpati Studio, in 2014. It was inspired by one of the characters from the Barongan folk tale of Blora Regency. The issue examined in this study is the choreography of the Nggainah Menjres Dance at the LKP Merpati Studio in Blora District, Blora Regency. The purpose of this research is to describe the choreography of the Nggainah Menjres Dance. The method used in this study is a descriptive qualitative approach combined with a choreographic approach. The data collection techniques for the Nggainah Menjres Dance include observation, interviews, and documentation. The results of the choreographic analysis of the Nggainah Menjres Dance cover both the process and the form of the choreography. The choreographic process includes exploration, improvisation, and composition. The choreographic form includes theme, title, work pattern, movement, number of dancers, accompaniment, floor pattern, makeup and costume, properties, stage form, and lighting. Based on the above findings, the Nggainah Menjres Dance is a form of dance artwork that correlates with the folk art of Blora and must continue to be preserved and developed as part of the region's artistic identity.
Copyright (c) 2026 Tarakamita Cakrawati, R.Indriyanto https://creativecommons.org/licenses/by-sa/4.0
Estetika Tari Lenggok Karya Ida Sulistyarini dan Susiati di Kabupaten Banyumas
This study aims to describe the aesthetics of the performance form of the Lenggok Dance created by Ida Sulistyarini and Susiati, which has developed in Banyumas Regency. The Lenggok Dance is a creative dance work rooted in the local Banyumasan tradition and presents distinctive movement characteristics along with regional cultural values. This research uses Djelantik’s aesthetic theory with a qualitative method and a phenomenological approach. Data collection techniques include observation, interviews, and documentation. Data validity techniques employ triangulation of sources, techniques, and time. Data analysis is carried out by examining the aesthetic elements of the dance, which include form, content or substance, and presentation or performance contained in the show. The results of the study indicate that the aesthetics of the Lenggok Dance are reflected through the harmony between dynamic and flexible lenggeran movements and the rhythmic Banyumasan musical accompaniment, as well as visual support from makeup and costumes that strengthen the character of the dance. In addition, the Lenggok Dance contains aesthetic values that represent the cultural identity of Banyumas, particularly in the processing of movements and expressions that reflect flexibility, joy, and local wisdom. This study is expected to contribute to the development of dance studies, especially related to the aesthetics of regional creative dance, and to serve as a reference for the preservation and development of Banyumasan performing arts.
Copyright (c) 2026 Laela Ajrin Dwi Saputri, Joko Wiyoso, S.Kar., M.Hum. https://creativecommons.org/licenses/by-sa/4.0
Penerapan Prinsip Rule of Six dalam Pascaproduksi Reels Instagram oleh Tenchi Tirtayasa
This study examines the application of Walter Murch's Rule of Six as a post-production decision-making framework for the Instagram Reels content on the Tenchi Tirtayasa account. This project addresses the challenge of bridging the gap between the image of a premium restaurant and the necessity to convey a warmer, more accessible brand experience through short-form videos. A descriptive project-based methodology was employed, involving the observation of the production process, documentation of the editing workflow, analysis of Episode 3 of the Reels series, and review of Instagram Reels Insights as the data. The analysis reveals that the six priorities of editing—Emotion, Story, Rhythm, eye-trace, Two-dimensional screen space, and Three-dimensional action space—assisted the editor in selecting shots, organizing visual sequences, managing pacing, and maintaining spatial continuity in the vertical 9:16 format. Episode 3 garnered 9,132 Views, 229 Likes, 10 Comments, 9 Shares, and a 93.4% non-follower reach rate. These findings suggest that a Rule of Six-based workflow can enhance soft-selling Storytelling, reinforce visual consistency, and improve the communicative value of restaurant reel content.
Copyright (c) 2026 Nazwa Rivie Azahra, Abung Supama Wijaya https://creativecommons.org/licenses/by-sa/4.0
Karakteristik Visual Gambar Hewan Realistis Karya Anak Usia 10-11 Tahun
This study is motivated by the importance of understanding the visual characteristics of drawings produced by children aged 10–11 years within the context of non-formal learning. Children’s drawings not only represent objects but also reflect stages of visual development and learning experiences. This research draws upon theories of children’s artistic development and visual analysis in fine arts. The study employs a descriptive qualitative method with a visual analysis approach. The subjects consist of children aged 10–11 years who participate in private drawing lessons. Data were collected through observation, documentation of students’ artworks, and brief interviews with the instructor. The findings indicate that variations in drawing outcomes are influenced by the duration of learning, practice habits, and the teaching methods applied. Furthermore, the study reveals that children’s ability to produce simple realistic drawings is shaped by their learning experiences and instructional guidance during the learning process, resulting in diverse visual characteristics that remain within a developmental stage.
Copyright (c) 2026 Emalia Destianti, Rahina Nugrahani, Hasti Rahmaningtyas https://creativecommons.org/licenses/by-sa/4.0
Pengelolaan Konten Instagram dalam Kampanye Digital untuk Meningkatkan Minat Generasi Z terhadap Layanan Transpakuan Bogor
This study discusses the production of digital campaign content for Perumda Transpakuan Bogor through Instagram and videotron as part of public transportation communication strategies targeting Generation Z. The study aims to analyze and implement digital content production processes that are visually engaging, informative, and relevant to young audiences. This research used a qualitative descriptive approach with a project-based applied research orientation. Data were collected through participatory observation, documentation, and Instagram Insight analysis. The project resulted in nine Instagram contents in the form of reels, carousel posts, infographics, and interactive posts, as well as one public service advertisement video for videotron media. The findings show that the use of storytelling, relatable visuals, and short-form video formats effectively increased audience reach and engagement. Instagram reels became the most effective format in attracting Generation Z audiences, while videotron strengthened message distribution in public spaces. The study implies that integrating social media and digital outdoor media can support more effective public communication campaigns for public transportation services.
Copyright (c) 2026 Muhammad Avicenna, Vivien Febri Astuti, Fahmi Fuad Cholagi https://creativecommons.org/licenses/by-sa/4.0
Strategi Komunikasi Digital Dinas Komunikasi, Informatika, dan Statistik DKI Jakarta dalam Penyebaran Informasi Publik melalui Media Sosial Instagram @katakotajakarta
This study aims to analyze the digital communication strategy implemented by the Jakarta Communication, Informatics, and Statistics Office (Diskominfotik) in the dissemination of public information through the @katakotajakarta Instagram account. The research method uses a descriptive qualitative approach with data collection techniques in the form of observation, interviews, and literature studies. The results of the study show that there is a shift in communication patterns from one direction to a more interactive two-way, characterized by the use of visual content, the use of casual language, and systematic content planning. The use of the Reels feature has proven to be effective in increasing audience reach, especially from non-followers. However, the challenges faced include fluctuations in engagement and the risk of information overload that can reduce the effectiveness of communication. This study concludes that adaptive and data-based digital communication strategies are able to increase the effectiveness of public communication and strengthen the relationship between the government and the community. These findings provide practical implications for the management of public communication in the digital era, especially in utilizing social media as an interactive means that support transparency and public participation.
Copyright (c) 2026 Khansa Deliylah, Hudi Santoso https://creativecommons.org/licenses/by-sa/4.0
Peran Media Sosial Instagram BPBD Sumatera Barat dalam Penyebaran Informasi Bencana Alam di Sumatera Barat
West Sumatra is one of the Indonesian regions with high exposure to natural hazards, making fast, accurate, and accessible disaster information essential. This study aims to analyze the role of the Instagram account of the West Sumatra Regional Disaster Management Agency (BPBD) in disseminating disaster information, examining both institutional management practices and public interpretation of the messages. The study used a descriptive qualitative approach. Data were collected through semi-structured interviews with ten external informants and six internal BPBD informants, supported by observation and documentation of Instagram-based disaster communication. The data were analyzed through reduction, data display, and conclusion drawing. The findings show that Instagram functions as a channel for early warning, emergency updates, disaster education, documentation, and public interaction. Internal informants described content production through field documentation, editing, 5W+1H-based narration, verification, and coordination with related agencies. Public informants perceived BPBD information as clear, credible, and useful for daily preparedness, although they expected faster updates, simpler visuals, and more interactive content. The study implies that disaster communication through Instagram needs to strengthen verification procedures, real-time updates, human resources, and two-way engagement.
Copyright (c) 2026 Hafizul Hamda, Yusalina Yusalina https://creativecommons.org/licenses/by-sa/4.0