Jurnal Riset Rumpun Seni, Desain dan Media
type: channel
description: Bidang kajian dalam jurnal ini termasuk sub rumpun Ilmu seni Pertunjukan, ilmu Kesenian, Ilmu Seni Kriya, Ilmu Media dan ilmu Desain. Jurnal Riset Rumpun Seni, Desain dan Media menerima artikel dalam bahasa Indonesia dan diterbitkan 3 kali setahun: April, Agustus, dan Desember. E-ISSN: 2829-0186 (Online), P-ISSN: 2829-0283 (Cetak). Jurnal ini terakreditasi SINTA 4 (Surat Keputusan Direktur Jenderal Pendidikan Tinggi, Riset, dan Teknologi Nomor 10/C/C3/DT.05.00/2025 tanggal 21 Maret 2025 tentang Peringkat Akreditasi Jurnal Ilmiah Periode I Tahun 2025) dimulai dari Volume 1 Nomor 2 Tahun 2022 sampai https://app.apji.org/assets/side-logo/Worldcat.pngVolume 6 Nomor 1 Tahun 2027. Terindeks oleh : Mitra Jurnal :
publisher: Lembaga Pengembangan Kinerja Dosen
language: en-US
publication name: Jurnal Riset Rumpun Seni, Desain dan Media
issn: 2829-0283
items: Strategi Konten Kreatif Viciety Ambassador dalam Meningkatkan Engagement Media Sosial Instagram
items: Instagram sebagai Media Informasi Digital Kota Bogor
items: Strategi Promosi Pre-Order Buku melalui Instagram: Analisis Model SOSTAC pada Penerbit Bukune
items: Pengembangan Strategi Komunikasi Digital Marketing Probetech Dalam Membangun Brand Awareness Melalui Instagram
items: Strategi Pelestarian Tari Remo Oleh Sanggar Seni Denandar di Kota Batu Jawa Timur
items: Implementasi Metode AIDA dalam Penulisan Naskah Video Iklan Apartemen Vasaka Solterra
items: Strategi Media Relations PT Kimia Farma Diagnostika dalam Mempertahankan Dominasi Pemberitaan Positif di Media Online
items: Kampanye Digital TeaIsGood dalam Membentuk Persepsi Konsumen Produk Teh Botol Sosro
items: Implementasi Model AISAS dalam Penulisan Naskah Reels pada Instagram @pln.iconplus
items: Implementasi Teknik Jump Cut dalam Editing Video Reels Instagram pada Akun PLN Icon Plus
items: Perbandingan Persepsi Pemilik Jenama terhadap Desain Identitas Visual hasil Generative AI dan Desainer Manusia
items: Strategic Bricolage dalam Komunikasi Pemasaran Digital Musicverse untuk Membangun Keterlibatan Audiens
items: Implementasi Strategi Komunikasi Internal melalui Podcast dan Video Digital di Yayasan Karya Bakti United Tractors
items: Intensifikasi Produksi Konten sebagai Strategi Promosi Film di PT Sinemart Indonesia
items: Pendidikan Musik Pondok Pesantren: Analisis Identitas Budaya Musik Hadroh Di SMA Jannatul Naim Internasional Collage
items: Marching Band sebagai Media Enkulturasi Nilai Disiplin dan Budaya Prestasi pada Grup Marching Band Simba SD Hj. Isriati Baiturrahman 1 Semarang
items: Perancangan Identitas Visual dan Media Sosial Instagram sebagai Sarana Branding pada Cahya Musik Wedding Organizer
items: Peran Tutor Sebaya dalam Meningkatkan Kemampuan Vokal Mahasiswa pada Mata Kuliah Mayor Vokal di Program Studi Pendidikan Musik Universitas Lampung
items: Upaya Pelestarian Musik Tradisional Lampung pada Generasi Muda di SMP Negeri 16 Bandar Lampung
items: Krisis Identitas Diri pada Individu People Pleaser Generasi Z sebagai Ide Penciptaan Karya Ilustrasi Digital Bergaya Surealisme
items: Perancangan Media Edukasi Tradisi Pernikahan Adat Tionghoa di Kota Medan
items: Strategi Manajemen Produksi Sendratari Kendit Pagesangan sebagai Representasi Budaya Lokal pada Pertunjukan TMII 2025
items: Perspektif Masyarakat mengenai Trend Fashion di Era Zaman Modernisasi
items: Ekplorasi Gerak dan Ekspresi Tari Bedhaya Kalang di Sanggar Nyi Pandansari Kabupaten Kendal
items: Peran Lembaga Kursus Pelatihan Primatari dalam Meningkatkan Eksistensi Tari Topeng Klana Gaya Slangit di Kabupaten Cirebon
items: Manajemen Sanggar Seni Shaka Budaya Kabupaten Wonogiri
items: Analisis Ciri Khas Busana Modern di Rowdra Dance Class sebagai Identitas Visual Komunitas Tari
items: Perancangan Poster Media Sosial Kampanye Penghematan Air
items: Strategi Guru dalam Mengatasi Kesulitan Membaca Notasi Balok pada Pembelajaran Piano di Gittith Music School Boja
items: Kajian Estetika Visual dan Makna Simbolik dalam Karya Seni Lukis Bejo Prichatianto Seniman Kabupaten Batang
items: Optimalisasi Instagram Sebagai Strategi Digital untuk Produk UMKM Surya Jaya Demak
items: The Estetika Hiperbola dan Surealisme dalam Fotografi Komersial
items: Transformasi Fungsi Tari Caping Gangsing Sebagai Identitas Budaya Desa Wisata Lerep Kabupaten Semarang
items: Perancangan Desain Media Promosi Visual terhadap Brand Mamaju Semarang
items: Analisis Perkembangan Visual pada Poster Film Trilogi Ant-Man melalui Pendekatan Semiotika Roland Barthes
items: Tinjauan Semiotika dan Estetika Poster Film Flow (2024)
items: Perancangan Logo Festival Dugderan dengan Ikon Warak Ngendog sebagai Penguatan Citra Budaya Kota Semarang
items: Ilustrasi Digital Bergaya Semi-Realis sebagai Interpretasi Simbolis Lagu-Lagu Blink-182
items: Estetika Visual Pencahayaan dan Palet Warna dalam Membangun Atmosfer Sinematik Red Dead Redemption 2
items: Perancangan Identitas Visual PT. Voyager Academy International sebagai Upaya Membangun Citra Lembaga Pelatihan Kerja
items: Perancangan Visual Emote Digital Magenta Gurl dalam menyampaikan Ekspresi Emosi pada Platform Live Streaming
items: E-Book Ilustrasi Burung Jawa sebagai Media Edukasi
items: Strategi Promosi Usaha melalui Media Sosial Berbasis Desain Komunikasi Visual di Alfa Print
items: Kajian Poster Film Tim Burton dan Perannya dalam Pembentukan Identitas Autoral

Strategi Konten Kreatif Viciety Ambassador dalam Meningkatkan Engagement Media Sosial Instagram
type: item
description: This study is motivated by differences in engagement levels across content posted by Viciety Ambassadors on Instagram. Some posts generate high interactions (likes, comments, shares), while others receive minimal responses despite being created by the same ambassadors. This research aims to analyze the creative content strategies used by Viciety Ambassadors in increasing audience engagement. The study employs a descriptive qualitative approach. Data were collected through observation, in-depth interviews, documentation, and literature review. The findings indicate that engagement is influenced by several factors, including content consistency, message delivery, visual presentation, audience relevance, and adaptation to social media trends. Differences in creative processes and content execution also contribute to variations in engagement outcomes. The study highlights that effective creative content strategies require not only technical skills but also an understanding of audience preferences and platform dynamics. These findings provide both theoretical and practical contributions, particularly for developing more effective content strategies in digital marketing and social media contexts.
creator: Wina Athifah Zahrah
creator: Bayu Suriaatmaja Suwanda
rights: Copyright (c) 2026 Wina Athifah Zahrah, Bayu Suriaatmaja Suwanda https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-08-01
publication date: 2026-08-01
volume: 5
number: 2
starting page: 01
ending page: 15
doi: 10.55606/jurrsendem.v5i2.9166

Instagram sebagai Media Informasi Digital Kota Bogor
type: item
description: The development of digital information media has changed the way people obtain information, especially in urban areas that require fast and up-to-date information. Instagram is now used not only for entertainment and social interaction but also as a digital information medium. One local media account that actively presents information about Bogor City through the Reels feature is @bogordailynews. This study aims to analyze the characteristics and types of information presented by @bogordailynews with the Reels feature and analyze the media functions reflected in the content. The study used a qualitative approach with a content analysis method. The research data consisted of Reels content uploaded by the @bogordailynews account over a certain period and collected through observation, documentation, and literature studies. The findings of this study indicate that Reels content is dominated by information about traffic conditions, social events, public policies, and community activities in Bogor City. Information is presented concisely, visually, quickly, and up-to-date, in accordance with the characteristics of digital media. Reels content demonstrates the media's function as an information provider, event explainer, and conveyor of social values. This study indicates that Instagram plays an important role as an information medium for urban communities.
creator: M Meyzal Kesyahda
creator: Wahyu Budi Priatna
rights: Copyright (c) 2026 M Meyzal Kesyahda, Wahyu Budi Priatna https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-04
publication date: 2026-06-04
volume: 5
number: 2
starting page: 16
ending page: 27
doi: 10.55606/jurrsendem.v5i2.9204

Strategi Promosi Pre-Order Buku melalui Instagram: Analisis Model SOSTAC pada Penerbit Bukune
type: item
description: This study analyzes how Bukune Publisher optimizes Instagram as a strategic channel for book pre-order promotion by applying the SOSTAC planning model. The growing reliance on social media as a primary source of reading recommendations and the intensifying competition among publishers in the digital ecosystem make structured promotional planning increasingly important, especially in the pre-order phase when readers decide to purchase before the physical book is available. The research aims to describe and explain the stages of Situation, Objectives, Strategy, Tactics, Action, and Control in Bukune’s Instagram-based promotion. This study uses a qualitative descriptive approach with a case study design. Data were collected through semi-structured interviews with the Social Media Specialist, marketing promotion staff, editor, and readers who follow Bukune’s Instagram account, as well as content observation on @bukune. The findings show that Bukune maps the initial condition of the account and author profiles, formulates emotional and sales objectives differentiated by author category, designs internal segmentation and positioning strategies, and translates them into a mix of Instagram formats and features supported by cross-functional coordination. The study implies that the SOSTAC model provides a useful framework for publishers to develop more structured, adaptive, and audience-oriented pre-order promotion strategies in digital book marketing
creator: Aisy Andini Savitri
creator: Suparman Suparman
rights: Copyright (c) 2026 Aisy Andini Savitri, Suparman Suparman https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-08-01
publication date: 2026-08-01
volume: 5
number: 2
starting page: 28
ending page: 39
doi: 10.55606/jurrsendem.v5i2.9219

Pengembangan Strategi Komunikasi Digital Marketing Probetech Dalam Membangun Brand Awareness Melalui Instagram
type: item
description: This study aims to develop a digital marketing communication strategy for Probetech in building brand awareness through Instagram. Probetech is a company engaged in occupational safety and health (K3) inspection and testing services that recently established itself as an independent brand and faces challenges in strengthening its brand identity in the digital environment. This research used a descriptive qualitative approach through observation, interviews, active participation, documentation, and literature study. SWOT analysis was applied to identify the conditions of Probetech’s Instagram account, while the Integrated Marketing Communication (IMC) concept was used as the main theoretical foundation in formulating the strategy. The results show that the development of the “Probetech Safety Insight” campaign, supported by content pillars, visual guidelines, and content planning, was able to create a more structured and consistent communication direction. The strategy emphasizes educational content, visual consistency, and integrated communication to strengthen the company’s professional image and credibility. The implementation guideline developed in this study also functions as a practical reference for maintaining sustainable brand communication through Instagram.
creator: Raisha Maharani
creator: Alfa Taufan Latif
creator: Fikry Fachrurrizal
rights: Copyright (c) 2026 Raisha Maharani, Alfa Taufan Latif, Fikry Fachrurrizal https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-08-01
publication date: 2026-08-01
volume: 5
number: 2
starting page: 40
ending page: 58
doi: 10.55606/jurrsendem.v5i2.9225

Strategi Pelestarian Tari Remo Oleh Sanggar Seni Denandar di Kota Batu Jawa Timur
type: item
description: T This study aims to examine the preservation strategies of Remo Dance at Denandar Art Studio, Batu City, by referring to the four elements of cultural advancement, namely protection, development, utilization, and documentation. The study employed a qualitative method with a phenomenological approach to understand the experiences and preservation practices carried out by artists at the community level. Data were collected through in-depth interviews, non-participant and direct observations, and documentation studies, and were subsequently analyzed thematically. The findings indicate that preservation through regular training and the transmission of dance techniques constitutes the most dominant element, while documentation and legal protection remain limited. These findings highlight the strategic role of art studios in cultural transmission and demonstrate the need to strengthen documentation and policy support to ensure the sustainability of Remo Dance preservation in a contemporary cultural context. These efforts contribute to the regeneration of young dancers, increased public appreciation, and the strengthening of local cultural identity. Furthermore, the active involvement of studio managers, instructors, and students plays an important role in maintaining the continuity of traditional artistic practices amid the development of popular culture. This study emphasizes the significant role of art studios as cultural preservation institutions, particularly for Remo Dance, within the dynamics of modern society.
creator: Aulia Nurulita
creator: Lesa Paranti
rights: Copyright (c) 2026 Aulia Nurulita, Lesa Paranti https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-08
publication date: 2026-06-08
volume: 5
number: 2
starting page: 59
ending page: 77
doi: 10.55606/jurrsendem.v5i2.9227

Implementasi Metode AIDA dalam Penulisan Naskah Video Iklan Apartemen Vasaka Solterra
type: item
description: This study discusses the implementation of the AIDA (Attention, Interest, Desire, Action) writing technique in the scriptwriting process of advertisement videos for Vasaka Solterra apartments. The study was conducted based on the development of digital media and the increasing use of short video content as a marketing communication medium in the property sector. The purpose of this study is to analyze the application of the AIDA technique in advertising scriptwriting in order to produce persuasive and systematic messages. This study employed a descriptive qualitative approach through observation, active participation, and literature review. The results show that the implementation of the AIDA technique was able to structure the message flow systematically, starting from attracting audience attention, generating interest, creating desire, and encouraging action through a call to action. In educational advertisements, the AIDA technique successfully increased audience awareness of common mistakes in purchasing apartments, while in promotional advertisements, the technique strengthened the connection between lifestyle, audience needs, and property offerings. This study concludes that the AIDA technique can support the quality of short-duration property advertisement video content through persuasive, relevant messages that are aligned with current digital audience preferences, thereby strengthening the quality of marketing communication on social media.
creator: Indah Ratna Dewi
creator: Alfi Rahmawati
rights: Copyright (c) 2026 Indah Ratna Dewi, Alfi Rahmawati https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-08
publication date: 2026-06-08
volume: 5
number: 2
starting page: 78
ending page: 91
doi: 10.55606/jurrsendem.v5i2.9232

Strategi Media Relations PT Kimia Farma Diagnostika dalam Mempertahankan Dominasi Pemberitaan Positif di Media Online
type: item
description: The rapid development of online media has made the internet the primary source of public information, including health information, requiring companies to implement effective communication strategies to maintain a positive image and reputation. PT Kimia Farma Diagnostika, as a healthcare service company, faces challenges in maintaining public trust amid the rapid dissemination of information through online media. This study aims to analyze the implementation of media relations strategies by PT Kimia Farma Diagnostika in maintaining the dominance of positive news coverage in online media. The research employed a descriptive qualitative approach using a case study method through observation, in-depth interviews, literature review, and documentation. The results showed that the company implemented media relations strategies through media relationship management, communication strategy development, and media network expansion. These strategies were carried out through routine communication with journalists, press release preparation, media visits, media monitoring, as well as media selection based on audience segmentation and media relevance. The implementation of these strategies supported the dominance of positive and neutral coverage about the company in online media and contributed to maintaining the company’s reputation amid the increasingly competitive development of digital media.
creator: Fadlan Praditya
creator: Burhanuddin Burhanuddin
creator: Al-May Abyan Izzy Burhani
rights: Copyright (c) 2026 Fadlan Praditya, Burhanuddin Burhanuddin, Al-May Abyan Izzy Burhani https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-08-01
publication date: 2026-08-01
volume: 5
number: 2
starting page: 92
ending page: 104
doi: 10.55606/jurrsendem.v5i2.9226

Kampanye Digital TeaIsGood dalam Membentuk Persepsi Konsumen Produk Teh Botol Sosro
type: item
description: The rapid development of digital technology has encouraged companies to utilize social media as a communication medium to shape consumer perceptions of products and brands. This study aims to analyze the influence of the TeaIsGood digital campaign on consumer perception of Teh Botol Sosro products through Instagram-based communication. The research employed a quantitative explanatory approach using an online survey of 100 respondents who had been exposed to the campaign. Data were collected through questionnaires and analyzed using simple linear regression with IBM SPSS version 31. The findings indicate that the TeaIsGood digital campaign has a positive and significant effect on consumer perception of Teh Botol Sosro products. The regression analysis shows that the campaign contributes 85.2% to consumer perception. The findings suggest that message credibility, relevance, clarity, and attractiveness are important elements in shaping positive consumer perceptions through digital communication. This study implies that social media campaigns can function not only as promotional tools but also as strategic media for building brand meaning and consumer perception in the fast moving consumer goods (FMCG) industry.
creator: Hafiz Firjatullah
creator: Guruh Ramdani
rights: Copyright (c) 2026 Hafiz Firjatullah, Guruh Ramdani https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-08
publication date: 2026-06-08
volume: 5
number: 2
starting page: 105
ending page: 115
doi: 10.55606/jurrsendem.v5i2.9170

Implementasi Model AISAS dalam Penulisan Naskah Reels pada Instagram @pln.iconplus
type: item
description: Fierce competition in digital marketing demands creativity in short-form video content. This study aims to analyze the implementation of the AISAS (Attention, Interest, Search, Action, Share) model in writing Instagram Reels scripts for the @pln.iconplus account, using a sample video titled "GRWP! Ayo Ayo Ayo." This study employs a descriptive qualitative approach through theoretical script analysis using the Stimulus-Organism-Response (S-O-R) framework, supported by secondary data from Instagram Insights engagement metrics. The results indicate that PLN Icon Plus successfully converted rigid corporate bureaucratic messages into a tactical and dynamic narrative. In the Attention and Interest phases, the use of Medium Shot techniques and jump cut pacing every 1.5–2 seconds effectively triggered a pattern interrupt to maintain viewer retention. Meanwhile, in the Action and Share phases, humorous elements from popular culture successfully triggered emotional responses that drove organic interactions. The success of this strategy is empirically proven by Instagram Insights data, which recorded 11,600 views, 6,432 reach, 347 likes, 11 comments, 7 saves, and 28 shares, yielding a definitive Engagement Rate (ER) of 6.11%, significantly outperforming the industry average of 1%–3%. The study concludes that integrating the AISAS formula, complying with SOPs, and adapting digital culture in scriptwriting can significantly enhance corporate brand communication effectiveness on social media.
creator: Siti Ainun Arsy
creator: Alfa Taufan Latif
creator: Fikry Fachrurrizal
rights: Copyright (c) 2026 Siti Ainun Arsy, Alfa Taufan Latif, Fikry Fachrurrizal https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-11
publication date: 2026-06-11
volume: 5
number: 2
starting page: 116
ending page: 136
doi: 10.55606/jurrsendem.v5i2.9289

Implementasi Teknik Jump Cut dalam Editing Video Reels Instagram pada Akun PLN Icon Plus
type: item
description: Competition in the information technology industry requires PLN Icon Plus to create innovative communication strategies through Instagram Reels. However, strict internal Standard Operating Procedure (SOP) regulations cause the visual content to be monotonous, overly formal, and distant from social media audiences. This study aims to discuss the implementation of the jump cut editing technique to resolve this issue. The method used is descriptive qualitative with a case study approach. Data collection was conducted through observation, interviews, and document review based on the Stimulus-Organism-Response (S-O-R) theory framework. The results show that using the jump cut technique through extreme clip shortening, fast transitions between talent, instant zoom-ins, and humor-infused text successfully made the videos more interesting and dynamic. These visual changes proved effective in maintaining audience focus and increasing real interactions on Instagram Insights. In conclusion, the jump cut technique is effective in changing stiff corporate content to be more engaging, while still strictly complying with corporate SOP to maintain the company's reputation.
creator: Irda Mawar Pratiwi
creator: Alfa Taufan Latif
creator: Fikry Fachrurrizal
rights: Copyright (c) 2026 Irda Mawar Pratiwi, Alfa Taufan Latif, Fikry Fachrurrizal https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-11
publication date: 2026-06-11
volume: 5
number: 2
starting page: 137
ending page: 153
doi: 10.55606/jurrsendem.v5i2.9290

Perbandingan Persepsi Pemilik Jenama terhadap Desain Identitas Visual hasil Generative AI dan Desainer Manusia
type: item
description: Generative Artificial Intelligence (AI) has revolutionized visual design, yet its capability in creating brand identities remains questioned. This study analyzes brand owners' perceptions of logo designs produced by generative AI versus human designers based on an identical design brief. Employing a qualitative approach with a controlled experimental design, this research involved the owner of Cataleya Kitchen, a gluten-free culinary MSME in Semarang, Indonesia. Blind evaluation and post-disclosure reflection sessions were used to assess four logo stimuli: two created by a professional designer and two generated via AI prompting on Adobe Firefly. Data were evaluated using thematic analysis across five dimensions: simplicity, legibility, clarity, brand fit, and memorability. The results indicated that human-designed logos achieved superior ratings in all dimensions, driven by the designer's grasp of color semantics, composition, and emotional resonance. Conversely, generative AI showed significant limitations in cultural contextual understanding, particularly regarding Indonesian culinary culture. This study concludes that the Human-in-the-Loop (HITL) approach offers the optimal strategy for MSMEs seeking authentic visual identities despite resource constraints.
creator: Mutiara Chandra Nursobrina
creator: Rahina Nugrahani
creator: Muhammad Ariffudin Islam
rights: Copyright (c) 2026 Mutiara Chandra Nursobrina, Rahina Nugrahani, Muhammad Ariffudin Islam https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-13
publication date: 2026-06-13
volume: 5
number: 2
starting page: 154
ending page: 173
doi: 10.55606/jurrsendem.v5i2.9297

Strategic Bricolage dalam Komunikasi Pemasaran Digital Musicverse untuk Membangun Keterlibatan Audiens
type: item
description: This study analyzes the planning and implementation of digital marketing communication strategies by TSP & Co. through the Musicverse program in building audience engagement. The post-pandemic growth of Indonesia's music festival industry has intensified competition among promoters, reflected in 187 festival events in Jakarta throughout 2025 and a 3,872% audience growth by TSP & Co. over the past decade. Using a descriptive qualitative approach, data were collected through observation and in-depth interviews with internal members of TSP & Co. Findings show that Musicverse's planning follows a strategic bricolage pattern, building strategy from available resources and emerging opportunities rather than a rigid IMC framework. Implementation relies on implicit coordination without formal standard operating procedures, sustained through shared understanding across divisions and leadership-driven integration. Platform differentiation emerges as a critical element, with Instagram serving as the brand's official face and TikTok as a space for content exploration. The TSP Squad community network proves strategically vital in regional expansion outside Java, functioning as a local knowledge bridge, trust network, and organic crisis buffer. This study suggests community-based marketing as a sustainable model for building audience loyalty in adaptive creative organizations through flexible IMC coordination.
creator: Gracia Zephaniah
creator: Suparman Suparman
rights: Copyright (c) 2026 Gracia Zephaniah, Suparman Suparman https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-18
publication date: 2026-06-18
volume: 5
number: 2
starting page: 174
ending page: 188
doi: 10.55606/jurrsendem.v5i2.9301

Implementasi Strategi Komunikasi Internal melalui Podcast dan Video Digital di Yayasan Karya Bakti United Tractors
type: item
description: The digital era encourages organizations to adopt flexible communication media for knowledge management. This study aims to analyze the implementation of internal communication strategies through podcasts and digital videos within the knowledge management program at Yayasan Karya Bakti United Tractors (YKBUT). Using a practice-based qualitative descriptive approach, data collection involved participatory observation, focused discussions, and documentation study of viewership metrics. The results indicate that audiovisual digitization effectively documents tacit knowledge into an accessible format. Despite facing operational challenges regarding the temporary absence of technical staff, the division successfully adapted through standardized work instruction matrix, producing three live podcasts and four repurposed digital videos called KAJOL. Metric evaluation demonstrated broad internal audience reach, with psychological well-being topics dominating 36% of total views. This implies that internal communication effectiveness relies heavily on concise content repurposing innovations and personal relevance. Therefore, organizations are highly recommended to maintain content repurposing strategies and increase non-technical competency materials.
creator: Dinda Nailul Fauziah
creator: Hari Otang Sasmita
rights: Copyright (c) 2026 Dinda Nailul Fauziah, Hari Otang Sasmita https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-20
publication date: 2026-06-20
volume: 5
number: 2
starting page: 189
ending page: 200
doi: 10.55606/jurrsendem.v5i2.9350

Intensifikasi Produksi Konten sebagai Strategi Promosi Film di PT Sinemart Indonesia
type: item
description: This study aims to examine how content production intensification is utilized to optimize social media algorithms as a film promotion strategy at PT Sinemart Indonesia. The research employed a descriptive qualitative approach, with data collected through observation, semi-structured interviews, and documentation. Four informants were selected using purposive sampling techniques. Data collection was conducted during an internship period from January 27 to May 10, 2026. Data were analyzed using the Miles and Huberman interactive model, including data reduction, data display, and conclusion drawing, while source triangulation was applied to ensure the validity of the findings. The results indicate that PT Sinemart Indonesia implements a content intensification strategy by publishing approximately 20 promotional posts per day to maximize algorithmic content distribution opportunities. This strategy is supported by Agenda Setting Theory, which views algorithms as new digital gatekeepers in determining information visibility, Uses and Gratifications Theory, which explains audience engagement based on entertainment and social connectivity needs, and Integrated Marketing Communication (IMC), which emphasizes message consistency across multiple platforms. Beyond content quantity, the study also found that message relevance and platform-specific content adaptation play crucial roles in enhancing promotional effectiveness. The mirroring approach between TikTok and Instagram was considered less effective because it limits optimal algorithmic reach and broader audience engagement.
creator: Fasya Hazhiyah
creator: Willy Bachtiar
rights: Copyright (c) 2026 Fasya Hazhiyah, Willy Bachtiar https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-22
publication date: 2026-06-22
volume: 5
number: 2
starting page: 201
ending page: 211
doi: 10.55606/jurrsendem.v5i2.9329

Pendidikan Musik Pondok Pesantren: Analisis Identitas Budaya Musik Hadroh Di SMA Jannatul Naim Internasional Collage
type: item
description: Educational institutions today face a major challenge in balancing standards of religious identity and cultural roots. This study aims to analyze the pesantren-based learning model at Jannatul Naim International College (JaNIC), which integrates Hadroh music as a tool to strengthen students’ sense of identity and character. Using a qualitative approach, the study explores how Hadroh is not merely an extracurricular activity but a medium for transforming spiritual, disciplinary, and social values. Data collection was conducted through observation, interviews, and documentation to obtain a comprehensive picture of the learning process and the implementation of pesantren values in Hadroh activities. The results of the analysis indicate that Hadroh learning is able to bridge formal education with pesantren-based learning through the continuous internalization of religious and cultural values. This study argues that cultural identity within the Islamic boarding school educational model successfully creates harmony between global perspectives and local wisdom, shaping a generation that is modern yet remains true to its cultural identity. Furthermore, Hadroh activities also contribute to enhancing students’ sense of responsibility, cooperation, and social awareness in their daily lives.
creator: Eka Ria Nonita Putri
creator: Riyan Hidayatullah
rights: Copyright (c) 2026 Eka Ria Nonita Putri, Riyan Hidayatullah https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-08-01
publication date: 2026-08-01
volume: 5
number: 2
starting page: 212
ending page: 224
doi: 10.55606/jurrsendem.v5i2.9364

Marching Band sebagai Media Enkulturasi Nilai Disiplin dan Budaya Prestasi pada Grup Marching Band Simba SD Hj. Isriati Baiturrahman 1 Semarang
type: item
description: This study aims to analyze the enculturation process of discipline and achievement culture values in the SIMBA Marching Band extracurricular activities at SD Hj. Isriati Baiturrahman 1 Semarang. The study employed a mixed methods approach with a sequential explanatory design, integrating quantitative and qualitative data. The sample consisted of 32 respondents, including students, a coach, and a supervising teacher. Data were collected through questionnaires, interviews, and documentation. The findings indicate that marching band activities function effectively as a medium for the enculturation of discipline, responsibility, teamwork, and achievement-oriented values. Quantitative data show a high level of agreement (84.62%) regarding the effectiveness of the activity in character development. Qualitatively, the enculturation process occurs through structured training systems, the role modeling of coaches, and collective experiences in both practice and competitions. Students’ motivation, which was initially extrinsic, gradually developed into intrinsic motivation through active participation. Furthermore, students demonstrated significant character development, particularly in terms of discipline, self-confidence, responsibility, and teamwork skills. In conclusion, marching band activities serve not only as an artistic practice but also as a strategic medium for comprehensive and sustainable character development among students.
creator: Ivan Rafif Orvala
creator: Suharto Suharto
rights: Copyright (c) 2026 Ivan Rafif Orvala, Suharto https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-08-01
publication date: 2026-08-01
volume: 5
number: 2
starting page: 225
ending page: 246
doi: 10.55606/jurrsendem.v5i2.9330

Perancangan Identitas Visual dan Media Sosial Instagram sebagai Sarana Branding pada Cahya Musik Wedding Organizer
type: item
description: The wedding organizer industry in Indonesia has experienced rapid growth alongside the increasing public demand for professional and integrated wedding services. Intensifying competition has encouraged businesses to establish strong brand identities through visual branding and the effective use of social media. This study aims to design an integrated visual identity and Instagram content strategy to enhance the brand awareness and engagement of Cahya Musik Wedding Organizer. The research employed a qualitative approach using the practice-based research method and the Design Thinking process, consisting of empathize, define, ideate, prototype, and test. Data were collected through Instagram account observation, in-depth interviews, documentation, and a literature review. The findings revealed that the existing branding lacked visual consistency and had a relatively low engagement rate of 2.1%. The newly developed visual identity established a consistent branding system through a logo incorporating musical notation and wedding ring elements, an elegant color palette, representative typography, and Instagram content templates based on visual storytelling. The implementation increased the engagement rate to 6.8%, representing a 224% improvement, accompanied by higher numbers of likes, comments, shares, and saves. These findings demonstrate that integrating a consistent visual identity with a well-structured Instagram content strategy is effective in improving brand awareness, engagement, and the competitive positioning of Cahya Musik Wedding Organizer in the wedding services industry.
creator: Eka Rimbaniasari
creator: Irdha Yunianto
rights: Copyright (c) 2026 Eka Rimbaniasari, Irdha Yunianto https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-26
publication date: 2026-06-26
volume: 5
number: 2
starting page: 247
ending page: 262
doi: 10.55606/jurrsendem.v5i2.9393

Peran Tutor Sebaya dalam Meningkatkan Kemampuan Vokal Mahasiswa pada Mata Kuliah Mayor Vokal di Program Studi Pendidikan Musik Universitas Lampung
type: item
description: Objective: This study aims to analyze the role of peer tutors in improving students' vocal abilities in the vocal major course at the Music Education Study Program, University of Lampung, with a focus on learning motivation, vocal technique mastery, and musical interpretation skills. Method: The study employed a descriptive qualitative approach with a case study design through in-depth interviews, direct observation of practice sessions, and repertoire documentation. Data analysis was conducted using the Miles & Huberman interactive model encompassing data reduction, data presentation, and conclusion drawing. Results and Discussion: Peer tutors significantly contribute to improving students' vocal abilities through direct technical guidance, constructive feedback, and sustained motivational support. Peer tutoring interactions encourage students to practice consistently, build training discipline, and strengthen mastery of vocal techniques and musical interpretation. The collaborative learning environment fostered by peer tutors also enhances students' intrinsic motivation, self-confidence, and performance readiness. Conclusion: Peer tutors serve as a key factor in supporting the development of students' vocal abilities effectively and sustainably through technical guidance, motivation, and direct feedback that build self-confidence and practice consistency.
creator: Rintia Marsyanda
creator: Riyan Hidayatullah
creator: Ahmad Sugandi
rights: Copyright (c) 2026 Rintia Marsyanda, Riyan Hidayatullah, Ahmad Sugandi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-02
publication date: 2026-07-02
volume: 5
number: 2
starting page: 263
ending page: 272
doi: 10.55606/jurrsendem.v5i2.9502

Upaya Pelestarian Musik Tradisional Lampung pada Generasi Muda di SMP Negeri 16 Bandar Lampung
type: item
description: This research examines the strategies and implementation of preserving traditional Lampung music at SMP Negeri 16 Bandar Lampung thru a descriptive qualitative approach. Data collection was conducted thru participatory observation, in-depth interviews with cultural arts teachers and students, as well as documentation studies. The findings reveal that preservation is carried out thru three pathways: (1) integration of traditional music material in cultural arts education, (2) organization of extracurricular activities based on Lampung instruments, and (3) collaboration with local artists and cultural figures. The main obstacles include the limited availability of instruments, the low initial motivation of students due to the influence of digital culture, and the lack of competence among teachers in the field of traditional music. Recommendations include the development of digital media-based learning methods, strengthening the local wisdom curriculum, and continuous training for cultural arts educators.
creator: Kartini Edison Simangunsong
creator: Riyan Hidayatullah
rights: Copyright (c) 2026 Kartini Edison Simangunsong, Riyan Hidayatullah https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-08-01
publication date: 2026-08-01
volume: 5
number: 2
starting page: 273
ending page: 279
doi: 10.55606/jurrsendem.v5i2.9501

Krisis Identitas Diri pada Individu People Pleaser Generasi Z sebagai Ide Penciptaan Karya Ilustrasi Digital Bergaya Surealisme
type: item
description: Identity crisis among Generation Z people pleasers is a psychological phenomenon influenced by the need for social acceptance, environmental pressures, and the tendency to conform to social expectations. This condition may lead to identity confusion, emotional exhaustion, and blurred boundaries between the self and the social environment. Although this phenomenon has been widely discussed in psychology and represented in visual artworks, its visualization through surrealist digital illustration remains relatively limited. This creation aims to produce surrealist digital illustrations that represent social pressure, emotional conflict, validation needs, and loss of self-control among Generation Z people pleasers. The visualization employs a symbolic surrealist approach using digital painting techniques. The creative process consists of pre-production, production, and post-production stages, while the theme and visual concepts were developed through literature studies and references to surrealist artworks. The results consist of four digital illustration works entitled “What They Wanted”, “What Remained”, “What I Watered”, and “What Was Never Mine”, which represent the sequential stages of identity crisis, ranging from social adaptation, identity erosion, and emotional exhaustion to the loss of self-control. The aesthetic quality of the works is achieved through the combination of visual metaphors in the form of human figures, everyday objects, flora, and fauna that are transformed into surreal forms, combined with form distortion, color harmony, and irrational yet meaningful object relationships, creating a reflective and interpretative aesthetic experience while functioning as an effective medium of visual communication.
creator: Nadia Destyana Putri
creator: Mujiyono Mujiyono
rights: Copyright (c) 2026 Nadia Destyana Putri, Mujiyono Mujiyono https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-03
publication date: 2026-07-03
volume: 5
number: 2
starting page: 280
ending page: 298
doi: 10.55606/jurrsendem.v5i2.9555

Perancangan Media Edukasi Tradisi Pernikahan Adat Tionghoa di Kota Medan
type: item
description: Rapid technological advancement and globalization have significantly influenced many aspects of society, including the preservation of cultural traditions. Among the Chinese community, particularly the younger generation, knowledge and understanding of traditional Chinese wedding customs have gradually declined. Most young people are familiar only with the general concept of Chinese weddings, while lacking awareness of the ceremonial stages and the cultural meanings embedded in each ritual. The growing influence of foreign cultures, changing lifestyles, and the limited availability of engaging educational resources have further contributed to the fading appreciation of these traditions. This study aims to design an educational medium that introduces the traditional Chinese wedding customs practiced in Medan City and promotes greater awareness of their cultural significance. The design process adopts the Design Thinking approach, which includes the stages of empathize, define, ideate, prototype, and test to ensure that the educational media effectively meets users’ needs. The resulting media utilizes illustrations and visual storytelling to explain each stage of the wedding ceremony in an attractive and easily understandable manner. By presenting cultural information through engaging visual communication, the educational media is expected to improve public knowledge, strengthen cultural appreciation among younger generations, and contribute to the preservation of traditional Chinese wedding customs as an important cultural heritage with enduring historical and philosophical values.
creator: Jessica Prasetio
creator: Rizka Alya Triztika
creator: Elis Savitri
rights: Copyright (c) 2026 Jessica Prasetio, Rizka Alya Triztika, Elis Savitri https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-08-01
publication date: 2026-08-01
volume: 5
number: 2
starting page: 299
ending page: 310
doi: 10.55606/jurrsendem.v5i2.9452

Strategi Manajemen Produksi Sendratari Kendit Pagesangan sebagai Representasi Budaya Lokal pada Pertunjukan TMII 2025
type: item
description: This study was motivated by the importance of production management in supporting the representation of local culture through traditional performing arts on a national stage. Sendratari Kendit Pagesangan, performed by Sanggar Nyi Pandansari Boja at Taman Mini Indonesia Indah (TMII) in 2025, serves as an effort to preserve and introduce the local culture of Kendal to a wider audience. The study aims to analyze the production management strategies employed in the performance and to examine how Kendal’s local culture is represented through the artistic elements of the production. A descriptive qualitative approach was used, with data collected through observation, interviews, and documentation. The research informants included the studio leader, production team, artistic staff, music director, and dancers involved in the performance. Data were analyzed through the processes of data reduction, data display, and conclusion drawing. The findings reveal that the production management strategy was implemented systematically and collaboratively through four main stages: planning, organizing, implementation, and evaluation. The representation of Kendal’s local culture was manifested through the portrayal of the figure of Nyi Pandansari, the use of traditional dance movements, gamelan music, make-up and costumes, communal values of mutual cooperation, and local traditions presented in the performance. These findings indicate that production management functions not only as a system for organizing performances but also as an important medium for constructing, strengthening, and communicating local cultural identity to a national audience.
creator: Astri Maharani
creator: Galuh Fatma Hedianti
rights: Copyright (c) 2026 Astri Maharani, Galuh Fatma Hedianti https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-04
publication date: 2026-07-04
volume: 5
number: 2
starting page: 311
ending page: 330
doi: 10.55606/jurrsendem.v5i2.9578

Perspektif Masyarakat mengenai Trend Fashion di Era Zaman Modernisasi
type: item
description: Modernization has changed how individuals present their identities, including through fashion. For Visual Communication Design (VCD) students, In addition to being a fundamental need, clothing is also a form of visual communication that reflects creativity, character, and social identity. This study explores how VCD students interpret fashion trends as expressions of self-identity in the modern era. Roland Barthes' semiotic analysis, which includes denotation, connotation, and myth, was used together with a descriptive qualitative method. Visual observation, in-depth interviews, and documentation were used to gather data. The subjects were VCD students from two Jakarta institutions. The analysis focused on visual fashion elements such as clothing type, color, pattern, and accessories as signs that construct social significance. The study's findings demonstrate that fashion among VCD students has a broader meaning beyond physical appearance. When it comes to denotation, fashion it’s represented using visual elements like clothing also accessories. At the connotative level, these elements create meanings such as casual, creative, expressive, and modern. Meanwhile, at the mythical level, fashion becomes a symbol of creative student identity, where appearance is used as a medium of nonverbal communication and self-expression. Fashion trends among VCD students are not only influenced by global trends and social media developments, but also by academic environments and visual culture on campus.
creator: Salman Alfarisi
creator: Arief Ruslan
rights: Copyright (c) 2026 Salman Alfarisi, Arief Ruslan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-08
publication date: 2026-07-08
volume: 5
number: 2
starting page: 331
ending page: 348
doi: 10.55606/jurrsendem.v5i2.9667

Ekplorasi Gerak dan Ekspresi Tari Bedhaya Kalang di Sanggar Nyi Pandansari Kabupaten Kendal
type: item
description: This study aims to dissect in more depth the process of movement exploration and the embodiment of expression in the Bedhaya Kalang dance, an innovative dance work at the Nyi Pandansari Studio, Kendal Regency. This dance is an artistic representation of the Mendhak Kalang Obong ritual of the Kalang tribe. This study uses a qualitative method with an ethnographic approach. Data were collected through participatory observation, in-depth interviews with the choreographer, and performance documentation. The results show that the movement exploration in the Bedhaya Kalang dance is the result of a hybridization between the basic movements of Surakarta-style classical female dance with elements of masculinity derived from pencak silat movements and stylized buffalo movements. The exploration process is carried out through intensive body conditioning stages and repetitive exercises to achieve large, strong, and fast yet graceful movement qualities. Expressively, this dance successfully displays the duality of character, namely the gentleness of a woman and the steadfastness of the Kalang tribe. The whip property becomes the main instrument in exploring the dexterity of the dancers' movements and expressions. This study concludes that the exploration of movement in Bedhaya Kalang is not merely an aesthetic innovation, but rather an attempt to articulate the cultural identity of the Kalang tribe which is manifested through the dancer's bodily expression.
creator: Septina Dwi Widyaningrum
creator: Eny Kusumastuti
rights: Copyright (c) 2026 Septina Dwi Widyaningrum, Eny Kusumastuti https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-10
publication date: 2026-07-10
volume: 5
number: 2
starting page: 349
ending page: 359
doi: 10.55606/jurrsendem.v5i2.9735

Peran Lembaga Kursus Pelatihan Primatari dalam Meningkatkan Eksistensi Tari Topeng Klana Gaya Slangit di Kabupaten Cirebon
type: item
description: The Slangit Style Klana Mask Dance in Cirebon Regency faces the threat of marginalization due to globalization and the lack of a successor generation. This study aims to analyze the role of the Primatari Training Course Institute (LKP) in maintaining and enhancing the existence of this traditional art. Using a qualitative descriptive approach, data were collected through participatory observation, in-depth interviews with managers, trainers, and students, and documentation. The results of the study indicate that LKP Primatari has succeeded in maintaining sustainable dance through a beginner-friendly Slangit Style-based curriculum, ensuring the quality of the standard through the recruitment of internal trainers from senior alumni, and packaging routine training into periodic art performances in public spaces promoted through social media. A quarterly partnership relationship with the government and collaboration with the private sector also strengthen the appreciation of art spaces. Despite facing obstacles such as student saturation and still-organic innovation, this community-based management has proven effective in maintaining the existence of the dance. The implication is that an adaptive, non-formal training management model based on strategic partnerships can be an effective reference in preserving local cultural heritage in the modern era.
creator: Kressafanya Oktavianada
creator: Restu Lanjari
rights: Copyright (c) 2026 Kressafanya Oktavianada, Restu Lanjari https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-14
publication date: 2026-07-14
volume: 5
number: 2
starting page: 360
ending page: 372
doi: 10.55606/jurrsendem.v5i2.9783

Manajemen Sanggar Seni Shaka Budaya Kabupaten Wonogiri
type: item
description: This study aims to describe the management of Sanggar Seni Shaka Budaya in Wonogiri Regency, which includes the aspects of planning, organizing, implementation, and supervision. The research used a qualitative approach with a descriptive method through observation, interviews, and documentation techniques. The subjects of the study consisted of the founder of the studio, administrators, instructors, and members of the art studio. The results showed that Sanggar Seni Shaka Budaya, founded by Siti Fatonah or commonly called Mrs. Ifat in 2016, has implemented management functions systematically. The studio originated from the Simbol Jempol Jentik Community in 2015, which later developed into a center for cultural arts preservation in Pracimantoro District, Wonogiri Regency. In the planning aspect, the studio has short-term and long-term work programs such as routine training, art performances, competitions, and dance competency tests. In the organizing aspect, the studio has an organizational structure and a division of duties for instructors based on the students’ class levels. In the implementation aspect, activities are carried out through classical and creative dance training, art performances, and social media publications to attract and maintain members. The studio is also active in participating in various art events at the provincial level and has more than one hundred members. In the supervision aspect, evaluations are conducted directly on participants’ skill development through training and competency tests.
creator: Alfonza Araneki Valentine Hanadayinta
creator: Eny Kusumastuti
rights: Copyright (c) 2026 Alfonza Araneki Valentine Hanadayinta, Eny Kusumastuti https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-08-01
publication date: 2026-08-01
volume: 5
number: 2
starting page: 373
ending page: 390
doi: 10.55606/jurrsendem.v5i2.9796

Analisis Ciri Khas Busana Modern di Rowdra Dance Class sebagai Identitas Visual Komunitas Tari
type: item
description: The development of modern dance in Semarang City has spurred the emergence of various dance communities, each possessing distinct characteristics and visual identities. One community with a strong signature style is Rowdra Dance Class, which consistently blends modern and traditional elements in its costume designs. This study aims to describe the distinctive features of the modern costumes used by Rowdra Dance Class as the community's visual identity. A qualitative method with a descriptive approach was employed. Data collection involved in-depth interviews, observation, and documentation, with informants comprising the owner and dancers of Rowdra Dance Class. Data analysis was conducted through the stages of data reduction, data presentation, and conclusion drawing. The results indicate that the signature style of Rowdra Dance Class costumes lies in the fusion of modern and traditional elements, the use of bold and diverse colors, the incorporation of Indonesian ethnic motifs and accessories, and an aesthetic that is unique, luxurious, and distinctive. The consistent application of this costume concept makes Rowdra’s outfits easily recognizable and serves as a visual identity for the dance community. This study implies that costumes serve not merely as performance accessories but also as a medium for representing identity, character, and cultural values ​​within the performing arts community
creator: Dwi Kinanti
creator: Universitas Negeri Semarang
rights: Copyright (c) 2026 Dwi Kinanti, Universitas Negeri Semarang https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-13
publication date: 2026-07-13
volume: 5
number: 2
starting page: 391
ending page: 405
doi: 10.55606/jurrsendem.v5i2.9766

Perancangan Poster Media Sosial Kampanye Penghematan Air
type: item
description: Clean water is a fundamental necessity with increasingly limited availability due to unwise household consumption. Although research on water crises is extensive, engaging educational visual communication media to build public awareness remains scarce. This research aims to design informative visual communication media in the form of Instagram posters as a tool for water conservation education among teenagers. The method employed is qualitative descriptive, adapting Robin Landa's "Design Method," which encompasses five stages from orientation to implementation. Data were collected through questionnaires with 24 Generation Z respondents in Jabodetabek, observations, and literature reviews, analyzed using SWOT and the 5A Funnel. Research findings reveal that while 58.3% of respondents understand the concept of water efficiency, 62.5% are not yet consistent in daily application. In response, the “Cermat Pakai Air” campaign was designed, consisting of 14 infographic posters. The results demonstrate that contemporary visual design approaches are effective in increasing awareness and interest in water-saving actions among the target audience. Theoretically, this research implies that harmonious visual elements can bridge environmental information gaps for Generation Z. Practically, this campaign strategy can be adopted by relevant institutions to encourage behavioral changes in maintaining water security through social media platforms.
creator: Desmond Christian Mauwa
creator: Agus Danarto
rights: Copyright (c) 2026 Desmond Christian Mauwa, Agus Danarto https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-08-01
publication date: 2026-08-01
volume: 5
number: 2
starting page: 406
ending page: 415
doi: 10.55606/jurrsendem.v5i2.9830

Strategi Guru dalam Mengatasi Kesulitan Membaca Notasi Balok pada Pembelajaran Piano di Gittith Music School Boja
type: item
description: Music education requires literacy in reading staff notation, yet many piano students struggle to master it, particularly in non-formal institutions such as Gittith Music School Boja, which has not fully implemented notation-based learning standards. This study aims to analyze teachers’ strategies in overcoming students’ difficulties in reading staff notation during piano lessons at the institution. A descriptive qualitative approach with a case study method was employed, with data collected through observation, interviews, and documentation involving one piano teacher and several students. The findings show that students’ difficulties include note and finger-position reading, chromatic sign recognition, staccato and legato technique, and playing in fast tempo. The teacher addressed these difficulties through a combination of the drill method, gradual method, demonstration method, and individualized guidance tailored to each student’s ability. These strategies reflect the application of behaviorism theory through repeated practice and constructivism theory through gradual, experience-based learning. The findings imply the importance of a flexible, student-centered combination of teaching methods in non-formal music education to improve the effectiveness of learning staff notation reading.
creator: Michael Febriyan Setya Wibisono
creator: Moh. Muttaqin
rights: Copyright (c) 2026 Michael Febriyan Setya Wibisono, Moh. Muttaqin https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-08-01
publication date: 2026-08-01
volume: 5
number: 2
starting page: 416
ending page: 435
doi: 10.55606/jurrsendem.v5i2.9850

Kajian Estetika Visual dan Makna Simbolik dalam Karya Seni Lukis Bejo Prichatianto Seniman Kabupaten Batang
type: item
description: This study aims to examine the visual aesthetics and symbolic meaning in the paintings of Bejo Prichatianto, an artist from Batang Regency. The study is motivated by the fact that paintings not only possess visual beauty but also contain symbols and messages that represent personal experiences, cultural values, and the social life of the community. This research employed a descriptive qualitative method using aesthetic and semiotic approaches. The aesthetic analysis was based on A.A.M. Djelantik’s theory, which explains that aesthetic value consists of form, content, and presentation, while the semiotic analysis referred to Charles Sanders Peirce’s theory of signs and symbolic meaning. Data were collected through interviews, documentation, and literature review of Bejo Prichatianto’s artworks. The findings indicate that Bejo Prichatianto’s paintings exhibit distinctive aesthetic characteristics reflected in the harmonious use of color, composition, texture, and visual forms. Furthermore, the symbols embedded in the paintings convey meanings related to community life, local cultural values, and the artist’s emotional expression. Therefore, Bejo Prichatianto’s paintings represent an artistic expression of personal experiences, local culture, and social realities manifested through visual aesthetics and symbols with profound meanings.
creator: Rizki Tri Hardi
creator: Mujiyono
rights: Copyright (c) 2026 Rizki Tri Hardi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-23
publication date: 2026-07-23
volume: 5
number: 2
starting page: 436
ending page: 451
doi: 10.55606/jurrsendem.v5i2.9886

Optimalisasi Instagram Sebagai Strategi Digital untuk Produk UMKM Surya Jaya Demak
type: item
description: The development of information technology encourages Micro, Small, and Medium Enterprises (MSMEs) to adapt to digital marketing, one of which is through the utilization of Instagram. Although this platform has great potential in accelerating product reach, many MSMEs have not optimized it in an integrated manner in terms of content management and Instagram social media production. This research is motivated by the problems faced by Surya Jaya, an MSME in Demak, which experienced marketing stagnation due to the use of promotional media that lacked layout redesign. An evaluation of the partner's Instagram account revealed a low engagement rate, the absence of communicative content pillars, as well as a monotonous brand visual character that lacked a consistent layout design. Therefore, this research aims to design an Instagram social media management strategy that can support the promotion of the Surya Jaya MSME. The focus of the improvement includes redesigning the visual interface layout on Surya Jaya's Instagram account. The results of this research are expected to provide effective digital marketing management guidelines, produce significant promotional and sales designs, and be able to improve the brand image and expand the sales reach of the Surya Jaya MSME.
creator: Denisa Vinka Rudika
creator: Dwi Candra Purnamasari
rights: Copyright (c) 2026 Denisa Vinka Rudika, Dwi Candra Purnamasari https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-23
publication date: 2026-07-23
volume: 5
number: 2
starting page: 452
ending page: 465
doi: 10.55606/jurrsendem.v5i2.9889

The Estetika Hiperbola dan Surealisme dalam Fotografi Komersial
type: item
description: Digital Imaging has shifted commercial photography from a recording practice to a controlled process of constructing persuasive visual realities. This study analyzes hyperbolic and surreal aesthetics in the Samsung Galaxy S25 FE campaign produced by Studio Tandaseru and explains how three-dimensional environments, photography, and digital compositing translate product claims into visual experience. A descriptive qualitative approach with a single-case-study design was applied to four publicly available visual artifacts consisting of two three-dimensional clay renders and two final composites. The artifacts were examined through Feldman’s stages of description, formal analysis, interpretation, and evaluation, supported by cross-artifact comparison and relevant visual-media literature. The findings show that Digital Imaging operates through three connected layers: virtual-space construction, photographic and CGI integration, and communicative signification. Hyperbole appears through scale emphasis, idealized lighting, controlled space, and impossible spatial events, while surrealism emerges from the seamless coexistence of physical subjects and synthetic elements. These operations form synthetic realism that converts abstract claims about performance and artificial intelligence into accessible, emotionally persuasive scenes. The study positions Digital Imaging as a strategic visual-communication method rather than a post-production technique and offers an analytical framework for evaluating contemporary commercial imagery.
creator: Abdul Hakim Santoso
creator: Subadi Subadi
rights: Copyright (c) 2026 Abdul Hakim Santoso, Subadi Subadi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-24
publication date: 2026-07-24
volume: 5
number: 2
starting page: 466
ending page: 479
doi: 10.55606/jurrsendem.v5i2.9888

Transformasi Fungsi Tari Caping Gangsing Sebagai Identitas Budaya Desa Wisata Lerep Kabupaten Semarang
type: item
description: This study aims to describe the presentation form and analyze the functional transformation of the Caping Gangsing Dance as a cultural identity of Lerep Tourism Village, Semarang Regency. This research used a descriptive qualitative method with data collected through observation, interviews, and documentation. The informants included choreographers, dancers, tourism village managers, and community members involved in the development of the dance. Data analysis was conducted through data reduction, data presentation, and conclusion drawing. The results show that the presentation form of the Caping Gangsing Dance consists of movement, musical accompaniment, makeup and costumes, properties, and performance structure that represent the agrarian life of the Lerep community. The caping property becomes a distinctive element that strengthens the dance identity, while the movements illustrate activities such as farming and mutual cooperation. The dance has also experienced functional transformation, from an educational medium introducing traditional games and local values to a cultural preservation medium, tourism attraction, village promotion media, and representation of community identity. This transformation indicates that Caping Gangsing Dance functions not only as a performing art but also as a cultural symbol that strengthens the image and identity of Lerep Tourism Village.
creator: Kinanthi Setyaning Asih
creator: Lesa Paranti
rights: Copyright (c) 2026 Kinanthi Setyaning Asih, Lesa Paranti https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-08-01
publication date: 2026-08-01
volume: 5
number: 2
starting page: 480
ending page: 493
doi: 10.55606/jurrsendem.v5i2.9930

Perancangan Desain Media Promosi Visual terhadap Brand Mamaju Semarang
type: item
description: The increasing competitiveness of the culinary industry requires businesses to adopt effective visual communication strategies capable of establishing a strong and memorable brand identity. However, Mamaju Semarang continues to face challenges due to the limited effectiveness of its existing promotional media in enhancing brand awareness. This study aims to address these challenges through the development of more strategic and communicative promotional media. The research employs the Design Thinking method, consisting of the empathize, define, ideate, prototype, and test stages, while adopting a Design-Based Research (DBR) approach to guide the problem analysis and design process. The resulting promotional media emphasize the visual appeal of the menu as the primary design element and include conventional leaflets, interactive leaflets, and supporting media such as tote bags. The design focuses on creating strong visual communication, maintaining a consistent brand identity, and incorporating interactive media to deliver a more engaging, memorable, and user-centered experience. Beyond serving as informational materials, these promotional media also function as visual communication tools capable of extending promotional reach through indirect engagement. Overall, the proposed design demonstrates significant potential to support promotional activities and strengthen brand awareness through sustained implementation.
creator: Zaki Dony Kezia Firmansyah
creator: Rahina Nugrahani
creator: Yon Ade Lose Hermanto
rights: Copyright (c) 2026 Zaki Dony Kezia Firmansyah, Rahina Nugrahani, Yon Ade Lose Hermanto https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-08-01
publication date: 2026-08-01
volume: 5
number: 2
starting page: 494
ending page: 513
doi: 10.55606/jurrsendem.v5i2.9947

Analisis Perkembangan Visual pada Poster Film Trilogi Ant-Man melalui Pendekatan Semiotika Roland Barthes
type: item
description: Film posters serve as visual communication media that establish a film's identity while conveying meaning through visual elements. This study aims to analyze the visual development of the Ant-Man trilogy posters, consisting of Ant-Man (2015), Ant-Man and the Wasp (2018), and Ant-Man and the Wasp: Quantumania (2023), using Roland Barthes' semiotic approach. This research employed a descriptive qualitative method with documentation as the data collection technique using the official posters of the Ant-Man trilogy. The analysis focused on three visual elements, namely composition, visual hierarchy, and color, which were interpreted through the levels of denotation, connotation, and myth. The findings indicate that the Ant-Man trilogy posters demonstrate a visual development that reflects changes in visual communication strategies and the construction of meaning across each film. This development is reflected in increasingly complex compositions, the evolution of visual hierarchy from a single focal point to a layered structure, and the use of color that adapts to the progression of the narrative. From a semiotic perspective, these changes represent a shift in meaning from individual heroism to collaboration and ultimately to collective heroism in confronting increasingly complex conflicts. These findings suggest that the visual development of the posters not only follows the progression of the film narrative but also functions as a visual communication strategy for constructing identity and meaning throughout the Ant-Man trilogy.
creator: Muhammad Nabiel Avicenna
creator: Dwi Candra Purnamasari
rights: Copyright (c) 2026 Muhammad Nabiel Avicenna, Dwi Candra Purnamasari https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-27
publication date: 2026-07-27
volume: 5
number: 2
starting page: 514
ending page: 527
doi: 10.55606/jurrsendem.v5i2.9927

Tinjauan Semiotika dan Estetika Poster Film Flow (2024)
type: item
description: This study aims to uncover the mechanisms of visual communication in non-verbal animated film posters through semiotic and aesthetic analysis. The research object selected is the poster for the film Flow (2024), a unique work characterized by the absence of verbal communication in its narrative, thereby placing the entire burden of message delivery on visual elements. The method employed is descriptive qualitative with a two-stage semiotic significance approach by Roland Barthes, reinforced by theories of color psychology and visual composition. The results indicate that the Flow (2024) poster constructs meanings of resilience and non-human agency through the use of a "demand gaze" on the main character, which necessitates the audience's emotional engagement. Aesthetically, the study finds an affective dialectic between the use of cool tones (Midnight Blue), symbolizing ecological isolation, and golden rim lighting accents as a signifier of hope. The massive use of negative space in the poster successfully creates a "sublime" effect, mythologizing the collapse of the Anthropocene era while glorifying the spirit of interspecies survival. This research concludes that the strength of non-verbal film posters lies in the sharpness of visual sign systems that transcend linguistic boundaries to convey complex symbolic narratives. The practical implications of this study provide guidance for visual communication designers regarding the effectiveness of color contrast and spatial dynamics in building a powerful narrative atmosphere.
creator: Fadhillah Fahriansyah
creator: Onang Murtiyoso
rights: Copyright (c) 2026 Fadhillah Fahriansyah, Onang Murtiyoso https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-27
publication date: 2026-07-27
volume: 5
number: 2
starting page: 528
ending page: 539
doi: 10.55606/jurrsendem.v5i2.9946

Perancangan Logo Festival Dugderan dengan Ikon Warak Ngendog sebagai Penguatan Citra Budaya Kota Semarang
type: item
description: This study aims to design a logo for the Dugderan Festival using the Warak Ngendog icon through a visual semiotic approach to strengthen the cultural image of Semarang City. The research employs a qualitative method with a design communication visual approach. Data were collected through observation, literature study, documentation, and questionnaire. The design process includes problem identification, data collection, brainstorming, moodboard compilation, visual exploration, sketch development, digitalization, and logo selection through a questionnaire. The results indicate that the Dugderan Festival has not yet utilized a consistent visual identity system, despite having strong cultural values represented by Warak Ngendog. The designed logo applies stylization principles to the Warak Ngendog icon combined with bedug and crescent moon elements, producing a simple, recognizable, memorable, and flexible identity. The logo was selected by 60% of respondents as the best alternative. This study contributes to the theoretical development of cultural-based logo design through semiotic visualization of local icons and provides practical recommendations for the Semarang City Government in building a sustainable festival cultural identity.
creator: Nazwa Putri Adilla
creator: Nadia Sigi Prameswari
rights: Copyright (c) 2026 Nazwa Putri Adilla, Nadia Sigi Prameswari https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-27
publication date: 2026-07-27
volume: 5
number: 2
starting page: 540
ending page: 558
doi: 10.55606/jurrsendem.v5i2.9936

Ilustrasi Digital Bergaya Semi-Realis sebagai Interpretasi Simbolis Lagu-Lagu Blink-182
type: item
description: Music functions not only as an auditory medium but also as a source of visual interpretation through the process of intersemiotic translation, which enables meanings expressed through lyrics and musical atmosphere to be translated into visual forms. This creative research aimed to produce semi-realistic digital illustrations as symbolic interpretations of three Blink-182 songs, namely "What's My Age Again?", "She's Out of Her Mind", and "One More Time", selected to represent different themes and phases in the band's musical career. The study employed a qualitative creation-based approach using thematic analysis to identify dominant themes, emotional atmospheres, and symbolic elements embedded in the song lyrics. The analytical findings were then transformed into visual metaphors through a creative process consisting of pre-production, production, and post-production stages using Adobe Illustrator with the gradient mesh technique to achieve a semi-realistic visual style. The creative outcomes comprise three digital illustrations entitled "Merry-Go-Nowhere", "B-Side Brain", and "Ghosted (By The Couch)", representing themes of adulthood crisis, irrational obsession in personal relationships, and regret over loss and the fleetingness of time without depicting the physical appearance or iconic attributes of the band members. The creation demonstrates that semi-realistic digital illustration effectively communicates the emotional meanings of song lyrics through symbolic visual representation while offering an alternative approach to music visualization that emphasizes personal interpretation, metaphorical expression, and visual storytelling. Furthermore, this study provides a practical reference for illustrators and visual communication designers in developing music-inspired visual works through symbolic interpretation.
creator: Galuh Prasasti
creator: Bangkit Sanjaya
rights: Copyright (c) 2026 Galuh Prasasti, Bangkit Sanjaya https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-28
publication date: 2026-07-28
volume: 5
number: 2
starting page: 559
ending page: 579
doi: 10.55606/jurrsendem.v5i2.9976

Estetika Visual Pencahayaan dan Palet Warna dalam Membangun Atmosfer Sinematik Red Dead Redemption 2
type: item
description: Cinematic quality is a phrase that follows Red Dead Redemption 2 almost everywhere, yet the visual machinery behind that impression is rarely taken apart. This study probes the part played by lighting and color palettes in shaping the cinematic atmosphere of Rockstar Games' open-world title. The approach is qualitative and descriptive-analytical: three regions with sharply opposed moods, namely The Heartlands, Bayou Nwa, and Colter, were explored firsthand across different in-game hours and weather, then recorded as screenshots. The reading attends to light strength and direction, color temperature, contrast, saturation, and dominant hue, interpreted through color psychology and cinematographic lighting craft. Each region, it turns out, rests its mood on a different light-and-color configuration. Golden-hour warmth leaves The Heartlands open and nostalgic; washed-out greens, fog, and flattened contrast make Bayou Nwa oppressive and menacing; a near-monochrome palette under cold light renders Colter a portrait of isolation and survival. These configurations act less as ornament than as instruments of environmental storytelling, steering how players feel about the spaces they move through.
creator: Lutfi Fauzan
creator: Moh. Yudik Al Faruq
rights: Copyright (c) 2026 Lutfi Fauzan, Moh. Yudik Al Faruq https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-29
publication date: 2026-07-29
volume: 5
number: 2
starting page: 580
ending page: 593
doi: 10.55606/jurrsendem.v5i2.9922

Perancangan Identitas Visual PT. Voyager Academy International sebagai Upaya Membangun Citra Lembaga Pelatihan Kerja
type: item
description: PT. Voyager Academy International is a Job Training Institution (Lembaga Pelatihan Kerja/LPK) specializing in the international cruise ship and hospitality industries. As a newly established institution, the company has not yet developed a visual identity capable of representing its character in a professional and consistent manner. Therefore, designing a visual identity is considered essential to strengthen the company's corporate image. This study aims to design the visual identity of PT. Voyager Academy International through the development of a logo, color palette, and typography that reflect the company's characteristics. The research employed a descriptive qualitative method using observation, interviews, documentation, and literature review as data collection techniques. The collected data were analyzed using the 5W+1H method, while the design process followed Robin Landa's 5 Phases of Graphic Design Process, consisting of Orientation, Analysis and Strategy, Conceptual Design, Design Development, and Implementation. The result of this study is a new visual identity in the form of a monogram logo that combines cruise ship elements, ocean waves, and the initials VAI to symbolize the journey toward a global career. The visual identity is supported by a color palette, typography, grid system, logo usage guidelines, and its implementation across various corporate media, including uniforms, ID cards, lanyards, and stationery. The proposed visual identity is expected to strengthen the corporate image of PT. Voyager Academy International as a professional, recognizable, and trustworthy job training institution.
creator: Muhammad Zidhan Gumilang
creator: Dwi Candra Purnamasari
rights: Copyright (c) 2026 Muhammad Zidhan Gumilang, Dwi Candra Purnamasari https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-28
publication date: 2026-07-28
volume: 5
number: 2
starting page: 594
ending page: 611
doi: 10.55606/jurrsendem.v5i2.9968

Perancangan Visual Emote Digital Magenta Gurl dalam menyampaikan Ekspresi Emosi pada Platform Live Streaming
type: item
description: . The development of live streaming culture has encouraged the use of digital emotes as a visual communication medium and a means of expression between streamers and viewers. This study aims to design digital emotes based on the original character Magenta Gurl as a medium of expression for live streaming platforms. The study was motivated by the limited research on the visual design of digital emotes, despite their potential to serve as personalized communication media through illustrations that can be customized to reflect users' visual identities. The research employed a design approach using literature review, observation, and visual documentation as data collection methods. The design process included design requirements analysis, character concept development, emotional expression selection, sketch creation, illustration digitization, and emote implementation on the BetterTTV platform. The design resulted in six digital emotes featuring various expressions that support interaction during live streaming. All emotes were successfully implemented on BetterTTV by complying with the platform's required format and technical specifications, enabling them to function as visual communication media that facilitate interaction and deliver emotional expression in a more personalized manner within live streaming platforms.
creator: Nazlyna Salsa Billa
creator: Wandah Wibawanto
rights: Copyright (c) 2026 Nazlyna Salsa Billa, Wandah Wibawanto https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-08-07
publication date: 2026-08-07
volume: 5
number: 2
starting page: 612
ending page: 627
doi: 10.55606/jurrsendem.v5i2.10075

E-Book Ilustrasi Burung Jawa sebagai Media Edukasi
type: item
description: Indonesia is one of the megabiodiverse countries with a very high wealth of bird species, including various birds endemic to Java Island that play an important role in maintaining the balance of the ecosystem. However, the younger generation's limited knowledge of local bird species and the limited use of engaging learning media have hindered efforts to introduce and preserve Javanese birds from running optimally. As a solution to this problem, this study designed an illustrated book of Javanese birds in the form of an e-book entitled “KENALI SI KICAU DARI JAWA” as a visual educational medium that aims to introduce various species of Javanese birds to the public, especially teenagers. Illustration books are chosen as an educational medium because they present information through a combination of illustrations and text, making the characteristics of birds, habitats, behaviors, and conservation status easier to understand and increasing readers' interest in learning. It is hoped that through this medium, public knowledge, concern, and appreciation for the diversity of Javanese birds can increase so as to support efforts to preserve local fauna in the digital era. The technique used in the design process is digital illustration. The result of the design is in the form of a digital illustration book in the form of an e-book consisting of 15 pages and containing information about the morphology, habitat, behavior, and conservation status of several species of Javanese birds with a visual presentation that is tailored to the characteristics of the target reader.
creator: Naura Asyana Ananti Putri
creator: M. Rahman Athian
rights: Copyright (c) 2026 Naura Asyana Ananti Putri, M. Rahman Athian https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-08-07
publication date: 2026-08-07
volume: 5
number: 2
starting page: 628
ending page: 648
doi: 10.55606/jurrsendem.v5i2.10087

Strategi Promosi Usaha melalui Media Sosial Berbasis Desain Komunikasi Visual di Alfa Print
type: item
description: Social media has become a key channel for businesses to convey information about products and services to consumers. In this context, visual communication design plays a crucial role in message delivery through the various visual elements found in promotional content. This study aims to analyze the application of visual communication design in Alfa Print’s promotional content published on Instagram. A qualitative method with a descriptive approach was employed. Data were gathered through observation and documentation of the promotional content serving as the study's subject. The analysis examined visual communication design elements, including color, typography, layout, illustration, and visual messaging. The results indicate that Alfa Print’s promotional content effectively incorporates visual communication design elements when presenting information to the audience. Regarding color, the designs are dominated by blue—serving as the primary visual identity—complemented by yellow, red, and white to highlight key information. In terms of typography, the use of sans-serif typefaces and varying font sizes establishes a visual hierarchy that enhances readability. Regarding layout, the arrangement of visual elements creates a structured reading flow, although some content suffers from information overcrowding and suboptimal use of white space. As for illustrations, the use of visuals depicting products and printing services clarifies the information conveyed, though visual quality consistency requires improvement. Finally, the visual messaging successfully supports the communication of product and service information, although the strengthening of brand identity warrants further attention.
creator: Zidan Alfaris
creator: Sulartopo Sulartopo
creator: Irdha Yunianto
rights: Copyright (c) 2026 Zidan Alfaris, Sulartopo Sulartopo, Irdha Yunianto https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-08
publication date: 2026-07-08
volume: 5
number: 2
starting page: 649
ending page: 666
doi: 10.55606/jurrsendem.v5i2.10091

Kajian Poster Film Tim Burton dan Perannya dalam Pembentukan Identitas Autoral
type: item
description: This research analyses five film posters by Tim Burton, including The Nightmare Before Christmas, Sleepy Hollow, Corpse Bride, Sweeney Todd: The Demon Barber of Fleet Street, and Frankenweenie, to explore how recurring visual symbols contribute to the formation of the director’s distinctive artistic identity. Employing a qualitative methodology alongside Roland Barthes’s semiotic theory, the posters were examined through the levels of denotation and connotation, with particular attention to visual elements such as colour, composition, typography, and iconography. The findings reveal four prevalent visual motifs that consistently appear across the selected posters: the full moon, muted and desaturated colour schemes, fragmented or flawed bodies, and marginalised protagonists. Collectively, these recurring elements construct the cultural myth of the “Burtonesque” aesthetic, which extends beyond individual films, genres, and narrative contexts. The research also identifies a transition in the marketing approach, shifting from an emphasis on Burton’s identity and reputation as a distinctive filmmaker toward greater attention to his previous commercial achievements. Overall, this study demonstrates that film posters function not merely as promotional materials but also as visual texts that actively construct and communicate a director’s authorial identity by integrating auteur theory with Barthesian semiotics.
creator: Laila Rahmawati
creator: M Rahman Athian
rights: Copyright (c) 2026 Laila Rahmawati, M Rahman Athian https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-08-12
publication date: 2026-08-12
volume: 5
number: 2
starting page: 667
ending page: 683
doi: 10.55606/jurrsendem.v5i2.10110