Rendy Ihsan Halim, Pardomuan Sitompul. Analisis Brand Switching dan Strategi Pemasaran Menggunakan Markov Chain dan Game Theory di Kota Medan. JURRIMIPA [Internet]. 2024 Jan. 23 [cited 2024 May 12];3(1):412-23. Available from: https://prin.or.id/index.php/JURRIMIPA/article/view/2548