MARTHA SARMA ULINA; WINDA EVYANTO. Pengaruh Inovasi Produk, Citra Merek, dan Digital Marketing Terhadap Keputusan Pembelian Produk Scarlett Whitening di Kota Batam. Jurnal Riset Rumpun Ilmu Ekonomi, [S. l.], v. 5, n. 1, p. 159–176, 2026. DOI: 10.55606/jurrie.v5i1.8146. Disponível em: https://prin.or.id/index.php/JURRIE/article/view/8146. Acesso em: 1 may. 2026.